AutomationLinks

High Converting Checkout Page Sales Funnel

Brad Smith • Apr 01, 2022

This blog post has been researched, edited, and approved by expert Hannah Peake. Join our newsletter below to get our free marketing guides.

In This Video Brad Smith shows you a recent case study based on one of our clients who increased sales by 140%.

The e-Commerce Funnel Will Get You More Sales

A checkout funnel is one of the most crucial steps in highly effective sales funnels for a business. Your checkout page is the biggest opportunity to convert. People with items already in their cart are more likely to follow through with their purchases.

A high converting checkout page sales funnel is an excellent resource for e-commerce and local appointment-based businesses. A great checkout page sales funnel starts with where your traffic comes from and goes into your opt-in page, moves into your sales page, and finally to the order form page. To be effective, you have to have down sales and upsells at this point in the funnel.

AutomationLinks offers a high converting checkout sales page funnel that increases conversions and profitability. This funnel can be implemented into almost any software out there and is included in our “Million Dollar Sales Funnel.”

Make Your Checkout Page Like Amazon

Tip 1: Be Like Amazon - The more you can make your checkout page look like Amazon, the more sales you will make. The Amazon checkout experience is one that people know and trust, and when you set your checkout page up just like Amazon, your trust factor goes up, and you’re more likely to convert.

Tip 2: Have Reviews on Your Order Form - You want to ensure you have reviews available on your order form page. When someone checks out your product on the order form, they should see reviews, just like on Amazon.

Tip 3: Allow Subscriptions - By adding a subscribe and save option, you give potential buyers more incentives to purchase your product at a small discount and retain your customers on a monthly basis. A Returning customer allows your business to stay steady without needing to try to get new customers every month.

Tip 4: Show Different Purchase Quantities and Incentivize Those Quantities -

You can increase value through the checkout process for your customers by offering different quantities for your product and adding incentives such as a discount or a buy one gets one deal to get your customer to make larger purchases.

Tip 5: Aim for an Average Order Value Over $100 - For a successful e-commerce business, you want your average order values to be above $100. By incentivizing quantities and subscriptions, your business can successfully scale without worrying about getting new customers every month. Check out the e-commerce sales funnel to see more information on why those values need to be over $100.

Set Up Your Product Page Like a Sales Page

You want to have descriptions, videos, reviews, and images to make it look as close to Amazon as possible. You want to tell them what to expect when they order from you. Your order form page will need subscription and quantity options to help incentivize your customers into purchasing orders worth over $100.

Once you get your customers to the checkout page, your page should have some upsells or down-sell options as your customer goes through the checkout process. Your checkout page will have all the normal information, such as the products they are currently purchasing, and a section for customers to select additional products.

Incentivizing them to add more by including a 20% off on upgrades or add-ons on certain products can bring the average value of each customer’s cart up significantly. A streamlined add-on system that lets your customers add on products straight from the checkout page creates an effortless experience that allows them to add on without adjusting cart info or heading back into the shop.

You can even add in an additional page before final checkout that allows your customers one more opportunity to add on a product. Customers want less complicated checkout processes and are more likely to complete the sale when you offer this.

Have a System in Place for Abandoned Cart Emails

You always want to have abandoned cart emails set up for an effective sales funnel. These can be set up through various software, which we will link below. When you spend money and time on your marketing to get them all the way to the checkout, ready to order, only for them to leave, you want to ensure you are making an effort to follow up with them.

When you don’t follow up, you miss out on a lot of sales. With abandoned cart emails, you build a stronger relationship with your customer. Emails are sent to them at key points to remind them to come back and complete the purchase through that checkout page. Take a look at our Relationship Marketing Program to find out why building a strong relationship is essential in helping your business scale.

You can also add to your follow-ups additional automated emails that can offer more information on the upsells, down sells, and other products you offer. You have to get them to come back and buy. With an automated email sequence, you can get them to come back and buy, and you are more likely to have them return as a customer 3, 4, or 5 times more, and with the subscription offer, you can convert a lifetime customer.

Create Trust With Your Customers

When you follow these recommended tips for a checkout page sales funnel, you can build trust with your customers by including everything we recommend for your checkout page sales funnel. You want to ensure you set up your page to be like Amazon, offer free shipping on orders over $100 to up that average order value, add reviews, and offer upsell and down-sell options.

Adding a video option to your checkout page can help build trust. When you tell your customers exactly what to expect through a video, you can help ease their minds, especially if they are purchasing for the first time, which will allow them to feel like they can trust you and your business. Take a look at our marketing and advertising case study on how one of our clients increased their conversions by partnering with us.

Our Recommended Software for Checkout

You want to use software that is better for your business type. For e-commerce, we recommend Shopify. With a service-based, local-based, or online-based business, you will want to use SamCart. When you want your business to focus on upsells and down-sells, Shopify and SamCart are effective, or you can use Clickfunnels. Duda has an excellent e-commerce checkout option when you are just starting.

Be sure to check out the “Million Dollar Sales Funnel,” our highest converting sales funnels available for you to use and implement in your business. You’ll gain access to all of our high converting sales funnels, and we are available to help set you up for success.

Make sure to download our "Million Dollar Sales Funnel" to get a copy for your business by clicking here https://www.automationlinks.com/funnel.