How did AutomationLinks improve the effectiveness of Google advertising for this client?

AutomationLinks set up targeted Google PPC and Google Shopping ads to attract the ideal audience and drive instant sales. This approach improved future marketing efficiency and reduced costs by reaching users actively searching for the client’s service.

What strategies did AutomationLinks use for email marketing?

AutomationLinks implemented automated email follow-ups to engage leads with information, promotions, and reminders. They also set up an abandoned cart campaign to recapture potential customers who showed interest but didn’t complete their purchase.

How did AutomationLinks utilize social media for this business?

AutomationLinks developed Instagram retargeting ads to reconnect with website visitors and build trust. They also focused on Pinterest to target the client’s audience, resulting in over $30,000 in monthly sales from that platform.

AutomationLinks Case Study Marketing and Advertising

Brad • August 31, 2021

Website Conversion Optimization

When you start working with AutomationLinks we do a complete analysis of your website and sales funnel. This will help us determine if you need a new website, need to improve your website, or just need to add some features to improve conversions.

This client was only getting a 0.05% conversion rate from her website. AutomationLinks owner Brad Smith created a complete consulting plan to find ways to increase the conversion rate. We set up a high-converting sales page that helped increase conversions by 3%!

When you have pages that convert more visitors into customers you actually won't need "more visitors" because you can optimize the visitors you already have. If you have the right audience coming to your website and can convert them into potential customers we see an instant increase in sales.

Google Advertising

The next step we took was creating a Google advertising campaign. We set up Google PPC to target the exact audience we wanted to show up for when they searched for this particular service. Additionally, we set up Google shopping ads to get instant sales on the store.

We find that by building your ideal audience on Google (show up when they search for your service) that our future marketing will continue getting better and even lower in cost!

Email Marketing

We believe "Relationship Marketing" is the most important factor online. How can you build better relationships with your ideal customer? Most people that find your business have never heard of you before. So if you can create a better relationship with them you'll be able to not only get more sales but you'll get more repeat buyers.

For this client, we set up email marketing automation to automatically follow-up with each lead that came to the website. This allowed us to give more information about our service via email, answer common questions, promote our video, and get them to come back to our website.

Additionally, we set up a highly targeted abandon cart campaign that followed up with every person that added our products to the store. We know people get busy, so make sure to remind them of your awesome products.

Facebook Advertising

Think about when you visit a website for the first time and are interested in working or buying from them. On average you don't know, like, or trust this company yet so you want to do some research or you just leave and buy from Amazon.

This is the same for your business, you need to find ways to follow up with your website visitors to build trust. They've already been to your website so it's the easiest person to follow up with. With this business, we built Instagram retargeting ads that followed up with each website visitor.

This allowed us to show them our product more than once, build a better relationship with them, and remind them to come back to our website to purchase.

Customer Follow-up

The true sign a business will grow online is when they receive repeat buyers. It's hard enough getting a new batch of buyers every month and not have support from repeat buyers. We set up our campaigns to follow up with each customer to increase our brand awareness and sales.

For this company, we followed up with each customer with emails that answered frequently asked questions, asked for 5-star reviews, and encouraged them to come back and buy again with sales and promos.

Social Media Promotion

Not every business is the same, we need to find the channels where your customers spend most of their time. For this case study, we found that her customers were on Pinterest.

Since this is a highly targeted audience we were able to build up the brand on Pinterest, gain loyal followers, and make over $30,000 a month in sales from this channel.

Website Consulting

AutomationLinks consults with every business we work with. There are normally many things that need to be changed to improve performance. You might think you have a beautiful, awesome website. When in reality it might be beautiful and awesome, but it's not converting visitors to customers.

AutomationLinks dives deep and looks at every single page, all the different channels, and communicate with you to see what's going to bring you the best results to get your money back as fast as possible.

Get More Sales For Your Business

Ready to attract more customers and boost your sales? AutomationLinks can show you how. Discover the top strategies that will elevate your online sales by exploring our training resources.

If you're interested in taking your business to the next level with us, feel free to reach out. We're here to help you grow and succeed. Let’s see how we can work together to make your business thrive!

How did AutomationLinks improve the effectiveness of Google advertising for this client?
AutomationLinks set up targeted Google PPC and Google Shopping ads to attract the ideal audience and drive instant sales. This approach improved future marketing efficiency and reduced costs by reaching users actively searching for the client’s service.
What strategies did AutomationLinks use for email marketing?
AutomationLinks implemented automated email follow-ups to engage leads with information, promotions, and reminders. They also set up an abandoned cart campaign to recapture potential customers who showed interest but didn’t complete their purchase.
How did AutomationLinks utilize social media for this business?
AutomationLinks developed Instagram retargeting ads to reconnect with website visitors and build trust. They also focused on Pinterest to target the client’s audience, resulting in over $30,000 in monthly sales from that platform.