How to Build an AI Agent That Gets Leads Using Automation?
Author: Brad Smith
Business: AutomationLinks
Here's what you'll discover:
- Why 99% of website visitors leave and never come back without a follow-up system
- The 24 touches across 3 platforms rule that converts strangers into customers
- How to build a robot that talks exactly like you using AI language models
- The visitor tracking system that captures 90%+ of website traffic legally
- Why traditional lead magnets are dead and what replaced them
- How to automate relationship building that works for months or years
What You Need to Know About AI Lead Generation
What is an automated lead follow-up system?
An automated lead follow-up system is a robot that tracks every website visitor, collects their contact information legally, and follows up with personalized messages across multiple platforms. It works 24/7 to build relationships and remind potential customers about your business without manual effort.
How many times should you follow up with leads?
New data shows you need to follow up with someone 24 times across 3 platforms before they trust you enough to buy. Most businesses give up after 2-3 attempts, which means they're missing 99% of potential customers who visit their website.
Can AI really sound like a human in follow-ups?
Yes, by training your AI on your actual voice and writing style. You can feed it transcriptions from your videos, past emails, and copywriting to create a relationship language model that talks exactly like you, using your tone, words, and personality.
What platforms should automated follow-up cover?
The most effective approach covers email, text messages, and social media DMs. This creates multiple touchpoints where potential customers see your business, increasing the chances they'll remember you when they're ready to buy.
How much does automated lead tracking cost?
You can show your business on every platform for just a few hundred dollars using retargeting ads combined with visitor tracking software. The system typically breaks even in month one and becomes 2X profitable by month two.
I'm Brad Smith from AutomationLinks. I've been doing marketing for 10 years and worked with over 2,500 brands. I've built a robot that literally stalks every website visitor in the best possible way - it follows up, provides value, and gently reminds them about working with me.
Less than 1% of people who visit your website actually buy from you. That means 99% of your traffic is wasted unless you follow up. My automated system increases conversion rates by 17 to 30% just from consistent follow-up, and I've had clients sign up a year after they first visited my site.
Install Your Website Visitor Tracking Foundation
The first step is installing a data collector on your website. I recommend a software tool called DataShopper - it's just a code you put on your site that starts collecting all your website visitor data.
What this does is capture information from hundreds of people who come to your website so you can follow up with them later. This is completely different from traditional lead magnets or email opt-ins that most people ignore.
Key Insight: Traditional Facebook pixels only retarget 40-50% of website visitors.
With advanced tracking software, you can capture and follow up with 90%+ of visitors who would otherwise disappear forever.
The tracking system works by:
- Capturing visitor data legally without requiring opt-ins
- Pushing audience data back into Google and Facebook for retargeting
- Creating custom audiences for follow-up campaigns across all platforms
- Building a database of everyone who's ever shown interest in your business
Here's why this matters: if somebody comes to your website and leaves, they'll never remember you. Same thing happens with social media - they see one post and forget you exist. The visitor tracking system solves this problem completely.
The Multi-Platform Follow-Up Strategy
Once you have visitor data, you need to show up everywhere they go online. This means email, retargeting ads, and social media - all working together to keep you top-of-mind.
With AI tools, you can now show your business on every platform for just a few hundred dollars. The software shows you exactly what your ads will look like across all networks so people never forget about you.
Your follow-up messages should focus on:
- Education and value - "Hey, I saw you were on our website. Here's some free information while you're on Facebook"
- Gentle reminders - "Remember me? You visited my site. Don't forget to come back"
- Relationship building - Answering questions and providing helpful content
- Consistent presence - Showing up regularly without being spammy
Build Your AI Relationship Engine
The second critical component is creating an AI that doesn't sound like a boring chatbot. Most people doing AI agents and live chat widgets create generic, robotic responses that everyone ignores.
Instead, you need to build a relationship language model trained specifically on how you communicate. Here's exactly how I did it:
Training Your AI Voice:
- Feed it your video transcriptions - Take all transcripts from your YouTube channel to capture your speaking style
- Include your email history - Use past emails you've written to learn your copywriting tone
- Add your unique phrases - Include specific words, spelling, and personality quirks
- Test the output - Make sure responses sound like you actually wrote them
When somebody visits my site, my robot automatically sends an email saying: "Hey, my CMO told me you were on our website yesterday. Was there anything I can help you with?"
That's my robot talking, but it knows that person was on the website yesterday. It knows who I am, and it uses my exact writing style to introduce myself and offer help.
Critical Success Factor: Your AI must focus on building relationships, not making sales.
Ask questions about their business, offer to follow their content, and provide genuine value before ever mentioning your services.
The robot continues the conversation by asking relevant questions:
- "Where are you stuck in your business?"
- "Do you need help with your AI SEO?"
- "Are you making YouTube videos yet?"
- "Tell me more about your situation"
This approach gathers information so when it's time to schedule a call, you know exactly how to help them. Learn more about automated relationship building in our complete guide.
The Cross-Platform Automation Sequence
The third piece builds relationships across all networks with your robot handling the entire process. Here's the exact sequence I use:
Day 1: Personal Email
My robot sends a personal email asking what's up and if I can help with anything. It references their website visit and offers value immediately.
Day 2: Text Message Follow-Up
The system sends a text saying: "Hey, this is Brad's assistant. I wanted to make sure you got my email yesterday. Brad really wanted to make sure you saw that free YouTube video he mentioned."
This looks like a personal text from my assistant, reminding them to check the email and providing additional value.
Day 3-7: Social Media Engagement
If they still haven't responded, my robot:
- Follows them on social media platforms
- Sends a direct message - "Hey, we saw you on our website. Sent you an email and text. Just wanted to support you here"
- Offers to engage with their content - "Can we subscribe to your YouTube channel? We'll follow you back and comment on your posts"
- Stays available - "I'm here when you're ready if you have any questions"
Relationship-First Approach: The goal isn't to sell immediately.
Focus on supporting them, learning about their situation, and building genuine connections before introducing your services.
Automated Scheduling and Follow-Up
When someone answers the relationship-building questions correctly, my robot automatically offers scheduling: "Brad has some open time tomorrow on his calendar. Would you like to schedule a quick call to see how he can help?"
The system:
- Schedules the appointment automatically
- Provides me with all conversation history before the call
- Continues follow-up after the meeting with resources and next steps
- Maintains long-term contact for months or years
I've had people sign up with me a year after they were first on my newsletter. I've had people refer others to me 3 years later because the system never stopped providing value and staying in touch.
Check out our complete CRM automation setup that handles all of this automatically.
The ROI and Results Timeline
The financial results from this system are impressive and predictable:
- Month 1: Break even from increased follow-up conversion rates
- Month 2: 2X profitable as the compounding effect builds momentum
- Month 3: 4X profitable from consistent relationship building
The 17-30% increase in conversion rates comes purely from following up with people who would have otherwise forgotten about you. When you add the 24 touches across 3 platforms, the results compound significantly.
Long-term benefits include:
- Clients signing up months after first contact
- Referrals from people who stayed on your list for years
- Automated relationship building that works 24/7
- Consistent lead nurturing without manual effort
Essential Tools and Implementation
To build this system, you'll need these specific tools:
Required Software:
- DataShopper for website visitor tracking
- GoHighLevel CRM for automation workflows
- AI language model training for your voice and tone
- Multi-platform automation systems for social media
Setup Process:
- Install tracking code on your website
- Connect data to Google and Facebook for retargeting
- Train your AI on your communication style
- Build automation sequences across email, text, and social media
- Create relationship-building conversation flows
- Set up automatic scheduling and follow-up systems
The entire system can be running within a few weeks, and you'll see initial results from improved follow-up almost immediately.
Our marketing automation setup guide walks through every technical detail.
Key Points Summary
Here are the essential elements for building your automated lead generation system:
- Install comprehensive visitor tracking - Use tools like DataShopper to capture 90%+ of website visitors instead of relying on basic pixels that miss half your traffic.
- Train AI on your communication style - Feed your robot transcriptions, emails, and writing samples so it talks exactly like you rather than sounding generic and robotic.
- Follow up 24 times across 3 platforms - New data shows this is the minimum needed for trust-building, while most businesses quit after 2-3 attempts.
- Focus on relationships, not sales - Ask about their business, offer support, engage with their content, and build genuine connections before pitching services.
- Automate the entire sequence - From initial contact through scheduling and post-meeting follow-up, let the system handle relationship building for months or years.
- Provide consistent value - Share educational content, answer questions, and stay helpful rather than pushy throughout the entire follow-up process.
Learn more about retargeting strategies and email automation to enhance your system.
Your Next Steps
Ready to build your profitable lead generation robot? Here's exactly what to do:
- Set up visitor tracking immediately - Install DataShopper or similar software on your website today to start capturing visitor data you're currently losing.
- Choose your automation platform - Sign up for GoHighLevel to handle the CRM, email, text, and social media automation in one system.
- Train your AI voice - Gather transcripts from your videos, past emails, and writing samples to create a relationship language model that sounds like you.
- Build your follow-up sequences - Create email, text, and social media templates focused on relationship building rather than immediate sales.
- Test and optimize - Start with basic sequences and refine based on response rates and conversion data over the first few months.
Getting Started with AI Lead Generation
How long does it take to see results from automated follow-up?
Most businesses see a 17-30% increase in conversion rates within the first month just from consistent follow-up. The compounding effect builds over time, with 2X profitability by month two and 4X by month three as relationships develop.
What's the difference between this and spam marketing?
The key difference is focusing on them, not you. Instead of pushing your services, ask about their pain points, offer valuable content, engage with their social media, and build genuine relationships before introducing solutions.
Can small businesses afford this level of automation?
Yes, you can show your business across all platforms for just a few hundred dollars monthly. The system typically breaks even in month one, making it accessible for businesses of any size.
What if people don't respond to the initial follow-ups?
The system continues providing value for months or years without being pushy. I've had clients sign up a year later and referrals come from people who stayed on my list for 3+ years. Consistency and patience are key.
How do you avoid looking like a stalker with all this follow-up?
Focus on education, support, and relationship building rather than sales. Offer to follow their content, answer questions, provide free resources, and genuinely help with their challenges. Make it about them, not your business.
Watch the Full Tutorial: See the complete system in action and get the exact software we use to track every website visitor. Visit our YouTube channel for the step-by-step breakdown.
The Bottom Line: 99% of your website visitors will forget about you unless you have a system to remind them. Build a robot that tracks every visitor, follows up with your authentic voice, and builds relationships across multiple platforms for months or years. The ROI is immediate and compounds over time.
