How to Retarget Leads for Maximum ROI

If you're any type of business trying to get more leads online, this is for you. If you're not following up over 24 times on three different channels in the first month, you're going to miss out on so many leads. They don't care about you. They don't like you. They completely forget about you.

In this guide, I’m going to show you exactly how to retarget every single one of your visitors until they say yes and pay you instead of your competitors.

What Most Businesses Are Doing Wrong

I’ve been doing this marketing for over 10 years and worked with over 2,500 brands. One of our businesses does $100,000 a month with $90,000 in profit all by retargeting. They spend less on ads and get better results.

Here’s the full system we recommend using. Have somebody on your team set it up, hire a freelancer, or use an agency.

One example client makes $126,000 a month with $99,000 in profit and a 5.39 return on ad spend (ROAS). Anything over three is good.

Now, let’s go into the blueprint where your traffic sources should be coming from and exactly what these ads should look like.

The 3-Channel Follow-Up System

Start by finding where your ideal customers (ICP) are hanging out. This is the top of funnel, where we bring someone who has never heard of you into your ecosystem and start retargeting.

From there, get them on an email list with a high-converting landing page. One of our landing pages converts 17% more visitors to leads.

When somebody clicks your Facebook ad, you want them to hit your landing page and fill it out, or follow your social media so you can start retargeting on other channels like Instagram, Twitter (X), Google, LinkedIn, Pinterest, and TikTok.

The average customer doesn’t trust you yet, so you need 24 touchpoints on three channels. I use email, YouTube, and Facebook — you might find your ideal customers on X and YouTube.

When they interact with your content, pixels track that activity and keep showing them more content until they’re ready to buy.

Learn more about automation tools at AutomationLinks.

How to Build a High-Converting Landing Page

We build landing pages that get more conversions so your ad spend isn’t wasted. As soon as someone downloads my system, I build a relationship through email and pixel them for retargeting ads.

Pixel them, send automated emails, and follow up with retargeting ads.

Why You Must Stay on Platform for Retargeting

Social platforms want users to stay on their platform. Instead of pushing them to your website immediately, get them to follow you.

When they follow your Instagram, X, LinkedIn, Pinterest, or TikTok, they start seeing your organic posts and ads regularly.

When they trust you and like you, they’ll click your link in bio, fill out a form, or book a call.

Full Ad and Email Follow-Up Breakdown

Bring people into your profile, send automated emails, and run retargeting ads. When they see your emails, ads, and organic posts in the first 30 days, you can scale faster.

Ads and organic posts should provide value and build a relationship. Set up Facebook and Instagram ads that teach, educate, and help. Use engagement ads and follower ads to lower your costs.

For Google Ads, target specific search terms for people already looking for your service, then send them to your landing page. From there, pixels and emails take over.

Best Retargeting Tools and Automation Systems

You need:

• A high-value landing page offer
• Automated emails
• Pixels and retargeting ads on every platform
• Helpful, educational videos and images

Hire a photographer, videographer, or editor. You only need 1–3 great videos and images that stand out, are on brand, and provide value.

Drive new people to your channels, but never stop creating organic content. Without organic content, your ads will die off.

You need organic, helpful content, and retargeting ads to truly scale.

How to Scale Your Brand Using Retargeting Ads

If this brought you value, subscribe to my channel. For more on retargeting and remarketing, check out my playlist with videos that walk you through every step.

If you need help, reach out to our team at AutomationLinks. We have this all bundled so you can copy, paste, and use it right away for your brand.