AutomationLinks

How to use a SamCart landing page to get sales

Your landing page is similar to your website but is driven by your customer’s search terms that get them to land on your landing page customized to their current needs. The landing page is designed to gather essential details such as their name, email, and any additional contact details that allow you to follow up through email marketing to convince them to buy or buy more.

When you have a SamCart page set up, it’s unlikely your customers will go directly to that page to buy unless you already have a well-established customer base. Most people will not go to purchase something from a business they have not heard of if they have not established trust enough to know if your business is legitimate. It’s important to understand setting up a SamCart page without building a relationship and establishing trust is not enough to drive sales and grow your business.

If you are new and just starting out without an existing following, creating a landing page with your SamCart page will help you get results. You have to build better relationships and help build trust by using a landing page to tell them how you or your product can help them, why they should purchase from you, and what they will get. Once you establish a relationship, you are going to be able to make those key follow-ups with them to help them become a return customer, convince them to refer other people, and continuously bring in more business for you. People will keep coming back when you build a strong relationship foundation built on trust.

Use this landing page to get more SamCart sales

A landing page that is efficient and effective at generating leads is similar to a SamCart landing page. The only action your customers will be able to do is to fill out a form that requires their contact information in exchange for your best offer. The offer can be a free demo, a discount code, a free eBook, whatever you decide that could bring value to your customers. This contact information adds them to email automation that allows you to follow up with them and provide them with the offer that was given in exchange.

Once they fill out the form, you will lead them directly to a video that explains what they will receive in exchange for their information. They will get a chance to look over what they receive, and if they decide to buy, embedded directly in this product page, they can navigate directly to the SamCart checkout page to finish their purchase. This is the most high-performing marketing and purchase channel we have ever used.

The email automation that is triggered once your customer fills out their contact details is set up to deliver seven emails that go out to the customer automatically. In those emails, they will first receive a confirmation email to confirm their contact emails and follow up with the item they signed up to receive. Some emails get sent out that give them a free offer, a coupon code, or some answers to frequently asked questions about the services or products provided. These emails are a way to build a better relationship with your customers that will allow them to come back to purchase when they are ready.

Getting them to leave their contact information is essential and one of the most important aspects of the high-converting landing page that allows you to perform those follow-ups.

What you should use to follow up with customers

If you just create a SamCart page, there’s no way for you to follow up with people who abandon their carts that may have been interested but had some questions and were not ready to buy. When you put money and time into building a marketing tool like SamCart, you should be able to follow up with them. With SamCart, you can easily connect your landing page led form to the email marketing platform of your choice. You can set up email automation to remind them to come back and buy.

The software we recommend helping create an email campaign to follow up with those customers who visit your landing page is Active Campaign. It allows you to easily set up triggers to send emails, including abandoned cart emails that seamlessly integrate with SamCart. It allows you to follow up with prospects, leads, and even your existing customers. It’s a powerful software that integrates easily, looks great, and is very affordable.

Integrating your email marketing with the landing page

Within your SamCart account, there is an integration page where you can easily connect your email marketing software that you currently use or plan to use. You can set up customer tags, abandoned cart tags, and other features that help to automate the process. After you get your email marketing integrations set up, you get to set up your automation to follow up with them.

As an example, you could set up automation for abandoned carts, people that are prospects, and current customers. This automation is really where you will be able to grow and build your business by using SamCart. In our landing page software, we have this incredible form builder where we can set up different content that is gathered from the form. Information such as where the people who landed on the landing page came from, what we want to integrate the form with, and what to send for notifications once the form is filled out.

The form we use on our landing page gathers the information and is added instantly to an integrated spreadsheet that allows us to be able to follow up with them. Once I get it connected with our Active Campaign account, it will automatically follow up with them. It’s essential to have a nice form set up on your landing page that notifies you when somebody fills it out and automatically follows up with them. The form will forward them to the thank you page and purchase page and automatically add them to your email list so you can be able to send them automated emails after the initial contact.

This process is really important to the automation step to set it up to send them to the landing page, then to the form, then to follow up. These automations are what help to scale and grow your business. To connect your landing page forms to your email marketing software, Zapier is what we use and recommend. It’s a software that can easily integrate into SamCart.

If you ever need any help setting up your landing page and your form for your email marketing campaign, be sure to reach out and let me know, and we can get you all set up. 

Why you should build better relationships

Building better relationships is an essential part of running a successful business. A leading example would be the Amazon model. Everyone knows, likes, and trusts Amazon for the most part. If you go to Amazon.com and make a purchase, you know you are getting the product you paid for, and you likely will not get scammed. Why is that? Because they have built a relationship and built trust and trusted partners. It's the same for companies like Google and Facebook. For a business you have never heard of before, never seen their social media, or gotten an email, you have to have had a relationship built for them to get you to make a purchase.

When you can build trust and showcase what you offer so that your potential customers can know what to expect and feel that they can trust your business, that is essential in creating conversions and generating revenue to grow your business. How do you create trust and build a relationship?

With a landing page, you can show your reviews so your potential customers can read real reviews from people like them that already have gained your business' trust. You can include a video that explains who you are, how your business can help them, and what to expect. This little add-on to your landing page can dramatically increase the conversions on your page. Instead of a 1% conversion rate or less than that on your SamCart page, you can see returns of 7% to 15% conversion rates. Once you build a relationship with them, up to 50% of those people end up buying. By adding in those little details, that 15% can be a powerful number to help boost your business and growth. 

How to follow up with every landing page visitor

When you are spending money on marketing ads through platforms like Facebook, Google, YouTube, and they end up on your landing page and leave, you need to be able to follow up with them. If they leave and never hear from you again and nothing happens, it turns into a waste of money on ads. In order to make the most out of your ads, you want to follow up with them by email and by utilizing retargeting ads so they can continue to hear about your business. Email follow-ups are generally free unless you have to pay for the software and retargeting ads are generally low cost compared to sending ads to someone who's never heard of you before.

Setting up email automation on your landing page and create a new deal for them. The contact is evaluated by potential worth, and a deal is generated and sent by email to the customer, and you can continue to build a relationship with them. After the customer purchases, you can send them an email asking them for feedback or leave a review. The automation can then lead to asking for the customer to send out a referral. These referrals can be incentivized or not, depending on what you want to offer. Finally, you can automate an email that asks them to come back and buy more or suggest other items for future purchases. You can follow up by answering their questions, show reviews, giving out coupon codes, and providing value.

Growing your business is as simple as setting up a landing page and SamCart without the need even to host a website. You just need to ensure your efforts are targeted to allow you to build better relationships with your target customers.

Setting up your SamCart checkout page

Setting up your SamCart landing checkout page can be embedded directly into your website. When you direct a potential customer to your landing page, it will guide them to fill out the form, and they can be automatically directed to the purchase page to purchase your product or service.

If they don't end up purchasing, you can easily find them in the abandoned cart section and in your email campaign. The tag system that was set up to drive your automation kicks in from the abandon tag, and you can follow up with them. You can customize the automation to send an email an hour after they abandoned their cart to remind them to return and purchase and can continue on with super targeted and important follow-ups that can ultimately lead them to finish their purchase.

Designing your SamCart checkout page should start by choosing multi-step checkout. We recommend this for two reasons: multi-step can be copied and pasted directly into your landing page and embedded into your website. It offers the abandoned cart feature, which allows you to great the email even if they don't follow through with the purchase.

The next step in designing and setting up your SamCart landing page is to brand it. You want to focus on customizing your landing page with colors, background, and fonts that seamlessly blend into your website design.

After you finish up with the design functions, you can add on the add-on features that SamCart offers. Add the option to pay all at once or make split payments. They can add a coupon code or add-ons that may compliment your products or services right there on the checkout page without ever clicking off.

These options are available, and your customers will more than likely add them on because you have made an effort to build a relationship with them through your marketing campaigns and follow-ups. Before they reach that point, many of your customers will have already received emails from your email campaign that told them about the deals and the extras.

Integrating your email marketing platform with SamCart

SamCart makes it simple to integrate your email marketing platform. You simply select the gear icon and select integrations to get set up with integrations. You can easily integrate your email marketing platform like Active Campaign and Zapier or whatever software you prefer from the integrations page. There are built-in preprogrammed platforms that you can select from the large drop-down list where you can select your software. SamCart will ask you for the API, and you will set up your global rules, such as your tags that connect to your automation.

It's a pretty simple setup, but if you ever need help, you can always reach out to SamCart or if you decide to work with us, we can set it up for you. 

How to structure the SamCart landing page

Although this has mostly been covered, one of the most important aspects of your SamCart landing page is to make your landing page look as close to Amazon as possible. It's not as easy to do with a service-based business, but it is possible. 

You want to include a video that details exactly what they are going to get and, if they buy your product or service, what they can expect. You can detail the information they will receive if they fill out the contact page and give them as many details as possible and what to expect if they buy from you. This detailed video can help dramatically increase your conversion rates and your sales.

Include sections in your landing page that detail all information, including who your product or service is meant for, how it works, what the prices are, reviews, your videos, and what they will get. Most importantly, show them reviews and why other people choose you and your services. All of the information you provide is going to more likely lead to them filling out this form and buying from you.

Setting up abandon cart email follow up

With your abandon cart email follow-up system, you can utilize your email campaign like Active Campaign to trigger the automation for the abandoned cart emails. Once SamCart tags that somebody has abandoned their cart, you can send them an automated email to follow up an hour later to let them know you noticed they didn't purchase and offer to help answer their questions or concerns. This automated email could offer help if needed and increase your sales.

Adding retargeting pixels to follow up with ads

When someone visits your landing page and doesn't end up purchasing, following up is one of the most critical steps to help build those relationships and convince them to return. You probably spent money to market and advertise to them, only for them to abandon and not follow through. You can turn to retargeting ads as an extra effort to bring them back. 

Retargeting ads are a much more affordable option, whether it's on Facebook, YouTube, or Google, to run towards people who have already visited your website or are already following your page. To create a retargeting campaign, you can use Apteo, a software that helps drive sales through personalized campaigns and grab a pixel. You will place that pixel on your website through the landing page builder. That pixel embedded into your landing page will begin a targeted ad campaign for anyone that visited your landing page, started a trial, became a lead, or purchased by following up with them by creating ads. These ads are a much more affordable option per click directed at people who have already heard of you, meaning you can send them directly to your SamCart page.

If you are running cold ads, you want to be able to send them to your landing page so you can get their email and their pixel. Once they are on your pixel and have already heard of you, you can run ads that take them directly to your buy page on SamCart so they can follow through with the purchase because that relationship has already been built.

Building the email marketing automation

Building your automation sequence should be done from scratch if you have an Active Campaign account. Building your automation from scratch allows you to put the custom tags that you already have built-in in your SamCart. SamCart is going to tag them based on your tags and add them to your lists, and you're going to start your automation from the tags you have set up that will send them your follow-up emails. 

For the best results to build and grow your business, SamCart can help boost your conversion rate and increase your sales, helping you build a successful business. Integrate your Active Campaign to create those essential follow-ups that help build better relationships with your customers.

Software I recommend (affiliate links):

1. Landing Page Software: Duda.co
2. Email Marketing Software: ActiveCampaign
3. Payment Software: SamCart
4. Scheduling Software: Calendly
5. Text Message Automation: SalesMessage