AutomationLinks

As a business owner, your marketing strategy can be made up of various methods that help drive traffic to your website. Social media marketing strategies are one of the most cost-effective ways to help build your brand image and grow your business with a great return on investment. 

With millions of people actively online daily, it's no surprise that social media is one of the most important marketing focus for many businesses.

Bridger Pennington has an incredibly robust social media sales funnel strategy that drives traffic and gets more leads and customers to their website without spending more on marketing and ads. This article will guide you through all the details of Bridger Pennington's social media marketing strategy and how you can implement it in your business to convert customers and increase your revenue.

Most of the traffic for Bridger Pennington comes from his YouTube channel. Pennington grew his audience by consistently posting videos to his platform daily and offering relevant content to those who ended up on his page. YouTube is one of the most popular social platforms allowing you to market your business online. YouTube content gives you a platform where people can learn more about your brand and what you can offer and helps you establish your brand identity.

YouTube has millions of videos that cover just about anything you can think of, from information on ancient civilizations to how to build a custom end table. People turn to YouTube or Google with a specific question and look for somebody to help teach them how to do something or learn something that can help them with their daily activities.

When you have a business, creating a YouTube channel and consistently posting helpful content can help establish you as the go-to expert in your field. People will come to your page to learn more about what you offer or how to do or manage a useful skill to answer their questions. When you get traffic to your YouTube page, this is where a social sales funnel can help convert those viewers into new and recurring customers.

YouTube is a free platform that allows you to post as much as you want. I recommend posting at least once a week and posting content that offers help to customers within your market or your target demographic. With your content, you can drive your viewers to your website through numerous offers straight from your YouTube page right in the video's description.

This social sales funnel strategy is how Bridger successfully drives traffic to his website. He offers content that helps solve problems and offers knowledge and training to people that are like-minded or can offer them value. As a business owner, you can use this same strategy to boost traffic, increase sales, and create a loyal customer base that keeps coming back.



1. Offer people value through your YouTube videos by teaching, providing knowledge, or answering questions.
2. At the end of your videos, direct them to your website by putting in a few different offers that would appeal to a wide variety of people.
3. Once they get to your offers page, encourage them to sign up to receive the free offers and gather more information to allow you to follow up.
4. Follow up with emails that connect with your customers, continue to upsell, and offer more value to keep them coming back.

Posting YouTube videos is free and allows you to create a positive brand image, and you'll be able to send them back to your website without spending money on any ads or marketing.

Getting people to your YouTube page is just the first step in your sales funnel. You want to be sure to set up a social sales page that provides value and highlights your offer in a way that converts the sale. The goal of your YouTube is not just to provide helpful information. It's to guide them to your page and get them to take action.

The sales page is built to help your customers take decisive action and allow you to gather information and get them to sign up for your services or buy your products. The action depends on what you're offering and can be a free webinar, eBook, or consultation call. Once you get them to sign up for your free offer, you can build value from them and start upselling and offering more value.

Starting your sales page with a high-converting video is a way to get your customers to trust you and are more likely to sign up, whether it's at that moment or down the line. A high converting video:

• Allows you to introduce yourself further
• Let your customers know what they're going to receive
• Tell them the benefits of the offer
• Creates a connection with your customers

A follow-up video after they sign up is an additional way to build connections and create a strong relationship.

After the introduction video, the automation can help follow through and follow up. The automation begins with getting the customer to sign up in some way by scheduling a call, registering for a webinar, or signing through an email template for a free informational download. For your email automation, ActiveCampaign is great software and is something I highly recommend.

Getting customers to fill out the information allows you to follow up with them and learn more about your customer's behaviors. The ActiveCampaign software provides data that shows you if your customers are opening the emails. You can reach out to them personally once you indicate that they are interested in learning more. You should send them 3-6 emails and provide them with an offer. The follow-ups are key to building better relationships through emails after the initial visit to your page.

The thank you page is a vital part of the social strategy. You may get 15% of the visitors to opt-in and sign up on the first page, and the welcome video helps drive home the conversion and builds strong relationships.

Once they've completed the sign-up, they will be sent to the thank you page or confirmation page to offer more value. The thank you page can include:

• Demo videos to provide value and build better relationships
• Invite them to join your other social media links, such as a Facebook Group
• Or invite them to follow or subscribe to your YouTube if they haven't yet
• Reviews by people who have purchased from you
• Let them sign up and buy something beyond the free offer.

There's going to be a small percentage of people that are just going to visit the page for the free offer only and leave the website. At the bottom of the page, there will be a checkout option for those compelled to purchase more. They can easily sign up and start working with you or purchase an additional one of your products right there from your thank you page.

There should be a section that provides more value by upselling even further to allow your customer to add those additional products quickly and easily to their cart. For those higher ticket options, you can offer split payment options so people can choose to pay in two or three ways to give people who cannot afford it upfront the opportunity to purchase still.

The checkout portion should have an abandoned cart feature that will email customers if they don't finish checking out and remind them to come back and complete their purchase.