AutomationLinks

The Ecommerce Sales Funnel How to Convert More Traffic Into Customers

Brad Smith • Jan 26, 2022

This blog post has been researched, edited, and approved by expert Hannah Peake. Join our newsletter below to get our free marketing guides.

In This Video and Blog Learn How To Turn Visitors Into High Converting Customers With Your eCommerce Sales Funnel.

The e-Commerce Funnel Will Get You More Sales

Having an e-commerce business is not enough to win sales. You need a solid strategy to drive your business growth to attract new customers and help retain your existing ones. The e-commerce sales funnel is a powerful tool to help your business grow and increase your sales potential.

In building a successful sales funnel, you need to visualize your consumer and their buying journey and strategize that into a funnel. It allows you to bring new traffic into your site and continue to follow up with your customers long after they've left. One amazing benefit of a sales funnel is you'll be able to create repeat buyers by adding them to an email marketing flow, giving you the ability to communicate with them and stay in touch.

When you keep connecting with your customers, they are more likely to become second, third, fourth, or lifetime buyers of your product. If someone visits your website, purchases something, leaves, and they never hear from you again. It's most likely they will never purchase your product in the future. If you have a lead based business and need more leads, appointments, and customers check out our Appointment Funnel here to show you how to get more leads.

How the e-Commerce Sales Funnel Works

The sales funnel starts by generating traffic from the ideal source from where customers are searching for solutions. Usually, that's Google. You want to bring awareness to your business. When someone searches for a product or service you offer, you want your business to show up with a professional, nice image and a glowing 5-star review in Google Shopping.

Because Google is trying to compete with Amazon, they're putting these images and shopping ads as number one on search on phones and browsers. When your products show up in a search with a great image and 5-star review, they're more likely to make it to your website. By joining the “Million Dollar Sales Funnel” program, you'll get a landing page for your business to get opt-ins to get people on your list to sell more in your e-commerce business.

Once they get to your website, they'll land on your sales page or landing page through Google Ads and Google shopping, a Facebook pixel is triggered, and an option to opt-in will allow them to opt-in for a coupon code when they connect with this page. The coupon code can be anything you'd like, but the average is around 10%. Once they opt-in, they'll go straight to your product page to purchase it right away, but they get added to an email list to increase the average order value.

With these strategies, you might get thousands of people trafficked to your website, but you're losing out on those potential sales if you aren't following up with them. When someone comes to your first page and leaves without opting in, you can't remind them to come back and buy. Once you get them on your email list and track them with pixel, you're going to be able to follow up with them over and over to get them to buy, buy more, but again, or don't buy anything, which is okay too.

We will then send them to a high-converting e-commerce page sales page to get them to add extra things to their cart. For this to be successful, you need to have a least $100 product or $100 average order value so you can put money back into your ads at the end of the day to scale your company. You want to offer extra products to get them to add to the value of their care.

An average checkout page isn't going to cut it. You want to have an Amazon-style checkout page to give your customer something they're familiar and comfortable with. It sends a signal to your customer that they can trust you because you're just like Amazon, a shop they already trust.

Follow Up To Get More Sales

Shortly after they've had their first experience shopping with you, we're going to start sending emails to your new customer with offers and reminders to come back and shop again. If they don't buy, they will receive abandoned cart emails. We will send emails to tell them about other available products and reminders to return and purchase those products. We'll send them emails that offer sales and discounts on those other products so they can try them out.

At the same time, they're getting these emails. They're going to be seeing your Instagram and Facebook ads. Just like when you see a specific pair of shoes or even speak about a specific pair of shoes, you see that on your Facebook feed the next day. We're going to set that up for your business. This is how you will be able to scale your business online.

Sales Results You Should Expect

Now that you're following up with them and they're seeing your products now on Instagram, Facebook, and even YouTube, you're going to start seeing your numbers. These numbers are determined by your traffic, product sales, how many emails were sent out and follows you have. The goal here is to reach your ROAS or return on ad spent. If you don't have these numbers, The “Million Dollar Sales Funnel” can help determine these numbers for you and set you up with functional and efficient landing pages, cart pages, emails, and ad platforms to implement for your business. These will help you start to increase your sales for your e-commerce business.

If you don't want to do this on your own or don't think you have time to take this on, reach out to us, and we can do this for you. We have a team of experts that can implement the e-commerce sales funnel and help you scale your company online. Whether it seems overwhelming or straightforward, or team is in place to help you succeed. Either way, the e-commerce sales funnel is key to increasing sales and scaling your business online. Make sure to download our "Million Dollar Sales Funnel" to get a copy for your business by clicking here:

https://www.automationlinks.com/funnel.