How To Use An Appointment Sales Funnel To Get More Leads
The Appointment Funnel Will Get You More High-Ticket Customers
If you are a lead-based or local business, using an appointment booking funnel is an amazing way to learn more about your potential client's needs and personalize solutions to help convert them into a sale.
An appointment sales funnel's primary goal is to bring visitors into your system and convert them into leads and eventually customers.
The appointment funnel will help you get more leads, book more calls and appointments, and bring you more customers. This is perfect for a local business that needs more people coming in or an online business that needs more booked calls and appointments.
When you want to use an appointment funnel, we will always start setting up the system first. We create this blueprint to predict if you're going to get results from it or not. We input estimated traffic coming in, your product prices, your expenses, and the follow-up technique. We'll even go as far as showing what you should spend on marketing and ads. Using this information, we can predict whether you will be able to scale your business using this formula or not.
This appointment funnel has helped over a thousand business owners we've partnered with to scale their company online. If you want to scale your business, you can get the "Million Dollar Sales Funnel" by downloading this blueprint online.
How the Appointment Sales Funnel Works
The system starts with your website, but more specifically, your landing page. We help you create strategic landing pages that bring in traffic that will convert into a booked appointment and a new client for you. This landing page will need to be very specific on your offers. What do you offer? Do you offer a free trial or a coupon code? Do you offer a free demo? Whatever your offer is, this is what your landing page needs to focus on.
We will usually create this landing page to be separate from your website and placed on the landing page builder to help your page load incredibly fast. When your page loads fast, your ads will convert better. Google and Facebook prefer faster loading pages, and if your page takes a long time to load, it's a bad customer experience.
We want to make sure that we have a follow-up in place from this point. We will follow up with strategic emails and retargeting campaigns. The only way we can follow up is to get people who end up on your landing page to book or schedule and commit to a time.
The thank-you page needs to be very specific, and one thing that works well is to direct your clients to a private Facebook group or invite them to follow you on social media. This helps to remind them of you and your business.
We will send strategic emails out following the thank you page with information about their appointment costs before they even show up. Emails with reviews will show up at the right time, and then the email will provide them with the high-value order page for them to check out and become a customer.
Why the Sales Funnel Follow Up is Essential
Without this system in place, you could potentially miss out on a lot of potential customers and leads coming through your business. The follow-up is the key to building and scaling your business. Anyone can have a website, but if your customer leaves without any follow-up, they will likely forget and never return. When we follow up with social media channels through a thank you page and specific strategic emails, you build a better relationship with your customer. Then to connect your potential customer to your business even further, we add in Facebook, Instagram, and YouTube ads that help remind them of your business.
The old follow-up technique works best, and that is best to follow up with someone six or seven times. You can do this through retargeting ads or retargeting marketing. Once you have a solid system in place with the landing pages built out, the emails built out, the retargeting pixels ready, and the ad creative ready to follow up with your potential clients, then you can start to look at where you're going to get the traffic.
One of the best traffic sources working well is Google My Business. Google knows most people utilize maps on their phone over any other platform, so they will put Google Maps and Google My Business at the top of their search results. Using Google My Business puts you in a position to generate more leads and drive more traffic to your website than any other sourcing method out there. If you're an online business or a local business, you need to source through Google My Business. We will teach you everything you need to know about Google My Business in our "Million Dollar Sales Funnel" that you can download directly from our website.
If you need help setting this system up, we have a team of experts ready to help walk you through the process by scheduling a call with us. You can browse our system, see the emails and our follow-up technique and implement these techniques for your business. Creating a system for your business before you start helps you to save yourself from wasting money on ads.
What is an appointment funnel and how does it work?
An appointment funnel is a marketing system designed to convert website visitors into leads and customers by booking appointments. It starts with a targeted landing page, captures leads, and uses follow-up emails and retargeting ads to nurture and convert them into paying customers.
Why is follow-up important in an appointment funnel?
Follow-up is crucial because it helps build a relationship with potential customers who may otherwise forget about your business. Strategic emails and retargeting ads keep your business top-of-mind, increasing the chances of conversion and repeat engagement.
How can Google My Business improve my appointment funnel?
Google My Business enhances your appointment funnel by driving more local traffic to your website through Google Maps and search results. It’s an effective way to increase visibility and generate more leads for both online and local businesses.
