What social media posts to post on X (Twitter)
Key Takeaways from X Content Strategy
- Algorithm Engagement: Create guides and cheat sheets that require user interaction through clicks or comments to boost algorithmic reach.
- Personal Branding: Power Include personal photos with your content as faces are more memorable than company logos and create stronger connections.
- Story-Driven Content: Share your journey and client success stories to build relatability and demonstrate real-world expertise.
- Achievement Sharing: Don't shy away from posting accomplishments - they create engagement and support from your community.
- Interactive Strategy: Encourage audience participation by offering valuable resources (like guides or blueprints) in exchange for comments or engagement.
Recently, in our X ads accelerator program, we helped a client dramatically increase their leads from 40 to 103 per month while reducing ad spend. X (formerly Twitter) has become the new LinkedIn, attracting businesses and high-authority individuals.
Hi, I'm Brad Smith, owner of
AutomationLinks . With 10 years in marketing and having helped over 2,500 people through my agency, I want to share the three most effective types of content that are working on X right now.
- Guides and Cheat Sheets One of the most successful approaches involves creating guides and cheat sheets. For example, one user's cheat sheet generated over 9 million views and 160 comments, with 60,000 likes. This level of engagement proves social authority and encourages more followers.
Creating mini guides or blueprints that require user interaction (either clicking to open or commenting for access) helps boost algorithm engagement. Personal pictures with your guides work even better – people remember faces over company logos. - Personal Stories and Timelines Share your journey from where you started to where you are now. Whether it's discussing daily practices, mistakes, or successes, these stories help readers relate and learn from your experiences. If you're just starting, share your current experiences and improvement strategies. Client success stories also work well in this category.
- Accomplishment Posts Surprisingly, sharing achievements generates significant engagement. Whether it's a new website design or reaching milestones (like hitting 100,000 YouTube subscribers), these posts create connection and support. It's not about bragging – it's about sharing excitement and motivation for what's coming next.
Implementation Strategy To maximize these content types:
- Create engaging guides that require interaction
- Share authentic personal stories and case studies
- Celebrate achievements while maintaining humility
- Include personal photos when possible
- Encourage engagement through comments
Want to learn more? Comment "blueprint" for access to my complete social media calendar, showing you exactly what to post, when to post, and how to automate your social media presence. Remember, X is where business happens now. By implementing these content strategies, you can build authority and generate more leads for your business.
Why should I switch to X (Twitter) from LinkedIn?
X has become the new hub for businesses and high-authority individuals. Our recent case study shows better lead generation potential, with one client increasing from 40 to 103 leads monthly while reducing advertising costs.
What type of content performs best on X?
Based on our experience, three types of content perform exceptionally well:
- Guides and cheat sheets
- Personal stories and timelines
- Accomplishment posts Each type serves different engagement purposes and helps build authority.
How do I make my guides and cheat sheets more engaging?
Include personal photos with your guides, as people remember faces better than company logos. Create content that requires interaction (clicking to open or commenting for access) to boost algorithm engagement and reach.
Should I share personal achievements, or will it seem like bragging?
Sharing achievements, when done with authenticity and excitement about future possibilities, actually generates positive engagement. Focus on the journey and what's coming next rather than just the accomplishment itself.
How often should I post on X?
While posting frequency varies by business, consistency is key. For a detailed posting schedule, you can access our free social media calendar by commenting "blueprint" on our posts. This will provide you with exact timing and automation strategies for optimal engagement.
