The Perfect Time to Post on X (Twitter)
Key Takeaways from Posting on X
- Timing Matters: Understanding your audience's active hours through analytics is crucial for maximum engagement on your posts.
- Premium Account Required: A blue checkmark verification is essential to access detailed analytics and track your posting performance.
- Dual Posting Strategy: Implement a twice-daily posting schedule, alternating between storytelling and educational content.
- Analytics-Driven Decisions: Regular monitoring of engagement metrics across different timeframes helps optimize your posting schedule.
- Value Over Sales: Focus on providing educational content and stories rather than direct sales pitches, letting your bio link handle conversions.
Hey there! I'm Brad Smith, owner of AutomationLinks , and I've been in the advertising industry for the past 10 years, helping over 2,500+ people through my agency. Today, I want to show you exactly when to post on X - one of the most common questions I get asked.
Finding Your Perfect Posting Time
First, you'll need an upgraded account with a blue checkmark. The type doesn't matter, as long as you have one to track analytics. Once you have your blue checkmark (about a three-day process), here's what to do:
1. Head to Premium X has made some great updates to this section. Explore the tabs to see which ones benefit your brand the most.
2. Check Your Analytics Click on analytics to view:
- Likes
- Engagement
- Shares
- Bookmarks
- You can view this data across different timeframes:
- 7 days
- 2 weeks
- 4 weeks
- 3 months
- 1 year
3. Research Your Audience's Active Times Click on "audience" and scroll down to find active times. Look for the dark blue boxes - these indicate when your audience is most active. For example:
- If everyone's online at 12 o'clock and you're posting at 8, your content will get lost in the feed
- Different days may have different peak times (like Friday showing completely different engagement times)
Posting Strategy
We recommend posting twice daily on X:
- One post should be a story
- One post should be education
- Mix in videos and different content types
- Focus on education and storytelling
- Avoid direct sales talk
Remember : People will know where to find you when they're ready. They can click the link in your bio, but your main focus should be on providing value through education and teaching.
Keep tracking your analytics and adjust your posting schedule based on when your audience is most active. This way, you'll maximize your engagement and reach your audience when they're most likely to see your content.
Note : If you want my complete guide showing exactly how to set this up for your account, comment "blueprint" below, and I'll send over my free blueprint. Plus, I'll share my social media calendar that tells you when and what to post every day of the week.
Do I need a blue checkmark to track my posting analytics?
Yes, you need some form of blue checkmark on your account to access the analytics features. The specific type doesn't matter, but you must have an upgraded account to track these metrics.
How long does it take to get enough data to determine my best posting times?
After getting your blue checkmark (which takes about 3 days), you'll need to post consistently to gather meaningful data. The analytics tool provides insights ranging from 7 days to a full year of activity.
How many times should I post per day on X?
Based on the strategy shared, it's recommended to post twice daily - one story-based post and one educational post. You can mix in different content types like videos to maintain variety.
Should I include sales content in my posts?
No, the focus should be on education and storytelling rather than direct sales. When people value your content, they'll naturally seek out your products or services through your bio link.
What if my audience's active times change?
Keep monitoring your analytics regularly. The dark blue boxes in your audience insights will show when your followers are most active, and you should adjust your posting schedule accordingly as these patterns change.
