What were Jim's initial concerns about switching his website?

Jim was worried about losing potential leads and the time it would take for the new website to regain its Google ranking.

How did AutomationLinks address these concerns?

AutomationLinks used Duda.co for faster, more reliable hosting and integrated automation tools to enhance user experience and lead follow-up. They also forwarded the old onsite URL to the new website to maintain continuity.

What improvements did the new website bring to I-Shred?

The new website increased leads and revenue, improved Google ranking, and included a sales funnel with tailored forms and automation for better customer engagement and follow-up.

I-Shred Case Study - 59 More Customers The First Month

Brad • October 3, 2019

A Message From Our Owner Brad Smith

Our number one priority is your success and we will continue working with you every step of the way until we prove it! Each business owner that we work with has different needs and goals to make their business successful.

We're able to work with a variety of businesses because we implement our 3 columns of success - Systems , Follow-up, and Marketing which has been successful for every business we work with. Most business owners try the marketing first, follow-up second (most of the time is done wrong) and never get around to perfecting their system. In order to see results like, below you must follow our framework in that order to achieve amazing results.

Instant Results

Before working with AutomationLinks , I-Shred was receiving 1-3 new customers a week from their website. After making the website switch they're receiving 7-10 new paying customers every week coming in from their new website. They received 35 new website leads, 23 new client phone calls and one even drove out after finding them on the map after their first month of going live!

Frustration

When we first spoke with Jim the owner of I-Shred, he was nervous about switching his website. He'd had the same website for years and even knew that it was outdated, he was just nervous he may lose any potential leads. He was also concerned about how long it would take for the website to bounce back on Google after the switch.

We explained how we use Duda.co for our website hosting and that his website would not only look better but would be faster and rank better with Google. The number one thing Google looks for is website speed and website structure and that's exactly how we could help him.

Jim also had two different websites, one for his local business and another for his onsite service. Sometimes we recommend keeping them separate and sometimes we suggest combining them together. Since the onsite website was fairly new and didn't have any Google rankings yet we decided to forward the onsite URL to a designated page on the new website.

The Fix

Our three-step framework kicks off with crafting the perfect "System." We've developed a system using our website software, Duda, to make sure it's the fastest and most reliable out there. Given that most website browsing happens on mobile devices, often without a stable internet connection, we've prioritized a sleek mobile design and lightning-fast load times to ensure a seamless experience for your customers.
While designing the new website, we integrated all the necessary automation tools. These tools not only help build a relationship with visitors while they're browsing your site, but they also automatically follow up with potential leads who show interest. Remember, people prefer personal connections, so our website and automation design are tailored to foster relationships between you and your visitors.
We then launched the website, connected it to Google Analytics, Google Business, Google Search Console, and set up Google ads to attract new traffic. We rigorously tested every page across various computers and devices to guarantee a smooth and enjoyable experience for every customer.

The Sales Funnel

How can you direct a website visitor to exactly where they want to go? We believe you need to draw a map for your customers when they visit your website, grab them by the hand and tell them where to signup. Sales funnels help website visitors follow the path you want them to go all while making the experience about them.

What's the pain point? First, we determined what the pain points were, people were worried about shredding their documents and making sure it was done correctly. We had to acknowledge that people wanted to watch their documents get shredded, so we made that a priority with our copywriting. Every person that comes to the website can trust that they can watch I-Shred shred their documents.
After we acknowledge the customer's pain point with copywriting we then set up multiple choice forms that are based around exactly what that customer is looking for. Most forms are created by the owner of the company and will only benefit them. We believe you need to make your contact forms around the customer and ask them exactly what they want.

The Future

"I’d like to circle back and evaluate the website in 60 days to see if there are any changes we can make based on the response we are getting. This is working out better than I thought it would." - Jim.

Jim has not only increased his leads from his website but he's also increased his revenue in the first month the website went live. By creating a sales funnel website instead of an informational website he was able to convert more leads into customers.

He's also able to lead the prospect to exactly where he wants them to not only build the relationship but make their order on the first phone call. We notify Jim by email every time he gets a new lead while including exactly what that customer is looking for. If the customer checked off that they want on-site shredding, Jim knows exactly how to follow-up with them to turn into a customer.

Still, have an informational based website? You're missing out on at least 7% more leads and customers, the average website only gets a 0.001% signup rate. If this sounds like you, feel free to reach out for help!

What were Jim's initial concerns about switching his website?
Jim was worried about losing potential leads and the time it would take for the new website to regain its Google ranking.
How did AutomationLinks address these concerns?
AutomationLinks used Duda.co for faster, more reliable hosting and integrated automation tools to enhance user experience and lead follow-up. They also forwarded the old onsite URL to the new website to maintain continuity.
What improvements did the new website bring to I-Shred?
The new website increased leads and revenue, improved Google ranking, and included a sales funnel with tailored forms and automation for better customer engagement and follow-up.