How to Get Leads Using X (Twitter) Ads – Sales Funnel Case Study for Marketing Agencies

Quick Answers: What People Are Asking

1. What are X Ads and why do they work?  X Ads provide the lowest cost per click. That’s why we’re able to get this return on ad spend. They allow you to get low cost attention at the beginning of your sales funnel.
2. What tools did you use to capture leads? We use Datashopper. It collects their data, puts them into the email flow, and puts their data into the pixel. Then we can follow up and retarget them.
3. What CRM system do you recommend? We use GoHighLevel. It tracks all the UTMs, all the pixels, and automatically adds the data back into the ad accounts. It becomes a retargeting machine.
4. Who created this strategy? This was created by Brad Smith, owner of AutomationLinks. I've been doing this marketing stuff for the last 10 years. Worked with over 2,500 brands. This is original content, not AI generated.
   

Real Case Study Overview

In this video case study, I walk through how we helped a marketing agency scale using X Ads and GoHighLevel.

This wasn’t a theory or template, it’s an active campaign we’ve managed for almost 12 months. The strategy is simple, affordable, and built for small businesses or agencies that want results without high ad spend.

What’s covered:

• Real ad performance from X Ads
• CRM automation using GoHighLevel
• Retargeting flows using email and YouTube
• Action steps to launch it for yourself

The Funnel Blueprint (Simplified)

Here’s what the sales funnel looks like step-by-step:

• User clicks X Ad
• They land on a landing page
• If they don’t opt in, we still collect data
• If they do, they see the sales page and video
• Then they see your pricing and can book or buy
• We retarget them via email, ads, and video
• They loop back until they convert or subscribe

That’s the structure we’ve been using with this client to generate consistent traffic and conversions.

Action Items:

• Build a one-page landing page connected to a form
• Record a short explainer video to show on the sales page
• Add pricing to qualify leads early
• Set up your retargeting ads from the start

Why X Ads Beat Meta and Google for Initial Clicks

If you’ve never run X Ads before, they’re the most affordable traffic source we’ve tested.

Why X Ads work:

• Cost-per-click is significantly lower than Google or Facebook
• Less competition from direct-response marketers
• Easier to control your daily budget and scaling

We do a little Google and YouTube, but the bulk of our ad spend is now with X Ads.

Pro Tip: Don’t run Meta or Google ads cold. Use X Ads to warm up your funnel first, then retarget with more premium channels.

How We Collect Data From Every Visitor

Not everyone fills out a form. But that doesn’t mean you can’t follow up.

We use DataShopper, a tool that:

• Captures partial user data
• Adds them to your CRM or email list
• Syncs them with your retargeting pixel

That means every person who visits your landing page becomes part of your ecosystem, even if they don’t submit a form.

What to set up:

• Add Data Shopper to your landing pages
• Connect it with your email tool and ad pixels
• Build automations to trigger on “view” events, not just form fills

The Retargeting Engine

Once users are in your funnel, it’s all about follow-up.

Here’s what our retargeting system looks like:

• Show a YouTube video after the landing page
• Display pricing to filter serious buyers
• If they don’t convert, send follow-up emails
• Re-target them using low-cost X Ads and YouTube
• Add educational content over time
• Offer discounts or urgency to drive purchase

What’s important here is the timing: most of this happens in the first 14 days.

Then they enter a long-term nurture campaign (weekly or monthly newsletter) so you can bring them back to the site or blog.

Action Items:

• Build a YouTube playlist with follow-up content
• Set up email automation for day 1, day 3, day 7, and day 14
• Use pixels to re-engage users with another X Ad or YouTube ad

Why You Should Use GoHighLevel CRM

We recommend GoHighLevel because it tracks and syncs everything:

• All UTMs are logged automatically
• Pixel and tracking data is pushed back into ad platforms
• Opportunities are tracked in your pipeline
• Emails and texts are automated and timed

We connect GoHighLevel directly to your funnel, so you’re not switching platforms or losing track of leads.

Action Items:

• Use GoHighLevel for CRM, automation, and email
• Track UTM parameters from your X Ads
• Push leads into your pipelines for follow-up

Real Results and ROI

Here’s what happened for this client:

• We’ve been managing their account for almost a year
• Their average order value is about $2,500
• Their profit margin is 50% across all campaigns
• Their revenue keeps increasing every quarter
• Ad spend has stayed flat because we’re retargeting, not scaling costs

Instead of throwing more money at ads, we focused on dialing in the system. Once the engine works, you just keep refining.

What you can do:

• Start small with a simple funnel and $20/day ad spend
• Focus on capturing every visitor (even non-converters)
• Retarget, email, and follow up over 14+ days

Build Your Own Funnel Like This

Here’s how to build your own system today:

• Launch a low-cost X Ad campaign
• Build a landing page with a strong call to action
• Use Data Shopper to capture user info
• Set up a GoHighLevel CRM account
• Record one YouTube video as a follow-up asset
• Set up retargeting for X and YouTube
• Automate follow-up emails for 14 days
• Add an offer or urgency (coupon, bonus, deadline)
• Retarget cold leads again in week 3

Once it’s working, don’t increase ad spend, improve the messaging, refine the targeting, and add more assets to your follow-up.

Work With Our Team

If this is overwhelming, my team does this for businesses every day.

We build:

• Your funnel
• Your CRM automations
• Your retargeting engine

All you do is provide your product or offer, we handle the system.

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See you in the next one.