How to Use X Organic Posts to Increase Sales – SaaS Case Study

Key Takeaway

This one sales funnel system doubled a software as a service business in just one month using strategic X organic posts, retargeting automation, and systematic follow-up.

• Method: X organic post retargeting combined with YouTube and email automation
• Results: Business doubled in 30 days
• Conversion Rate: From less than 5% to 15-20% (sometimes 30%)
• Key Components: Strategic organic posts → chatbot DMs → high-value content → landing pages → retargeting ads
• Tools Used: X organic posting, YouTube video embedding, automated emails, retargeting on X and YouTube

Quick Context: Software as a Service company struggling with low conversion rates
Method Used: Strategic X organic posting with automated retargeting funnel
Time Required: One month for full system implementation
Key Result: Doubled business revenue with systematic follow-up approach

Hey there, my name is Brad Smith, owner of Automationlinks. I've been doing this marketing for the last 10 years and worked with over 200 brands. I'm going to share exactly how we used X organic posts and created a complete sales funnel that doubled a software as a service business in just one month.

This case study breaks down the exact system we implemented, from the strategic organic posts that brought in ideal customers to the automated follow-up sequence that converted visitors into paying customers at rates of 15-20% (sometimes even 30%).

What Was the Challenge?

This software as a service company was struggling with typical SaaS conversion problems. They were getting traffic to their sales page, but only seeing conversion rates of less than 5%. Out of 180 people hitting their sales page, only 9 were actually making a purchase or signing up for a trial.

The business needed a systematic approach to:

• Generate more qualified leads through organic content
• Nurture prospects who didn't convert immediately
• Create multiple touchpoints to build trust and familiarity
• Automate the follow-up process to maximize conversions

How We Built the Complete Sales Funnel System

Phase 1: Strategic X Organic Posts

The foundation of this entire system started with really strategic posts organically. These weren't random posts - they were designed to bring in our ideal customer.

The Pin Tweet Strategy: We started with a pin tweet that became one of our best performers. This post introduced the brand, told their story, gave education, and provided value. When somebody first saw that organic tweet, they were more likely to follow, leave a comment, or engage.

Strategic Post Types: We developed specific post ideas designed to get people to:

• Leave a comment
• Send a DM
• Trigger the chatbot to DM them automatically

For the full system implementation, we created example posts that could be customized using AI or copied directly. The key was making posts like "this has saved me and my team this much time and me personally saved this much money"  filling in real, honest information that would get people to engage.

Phase 2: Automated DM and Chatbot System

Once we got people engaging with the organic posts, the next step was getting them into our chatbot system. We set up auto DMs that would automatically reach out to people who engaged with specific posts.

High-Value Content Delivery: For this software company, we provided something of high value through the chatbot:

• Detailed videos and screen shares
• Comprehensive guides
• AI prompts that people could use
• Content that showed interest in their software

This wasn't just basic lead magnets - we gave substantial value that demonstrated the software's capabilities and got people interested in learning more.

Phase 3: Landing Page with Embedded YouTube Video

Once someone showed interest through the chatbot, we directed them to a landing page that delivered what we promised them. But here's the crucial element: we embedded a YouTube video on the sales page.

This YouTube video served multiple purposes:

• Provided the promised value
• Built trust through video content
• Created a retargeting audience for YouTube ads
• Allowed us to track engagement for follow-up

The landing page also gave visitors options to sign up for a free trial or purchase the full plan, but we knew most people wouldn't convert immediately.

Phase 4: Email Follow-Up Sequence

Since only 9 out of 180 people initially converted, we implemented a systematic email follow-up sequence. We sent a couple of reminder emails to get people to come back to the sales page and reconsider their decision.

Case Study Insight: Email follow-up increased our conversion opportunities significantly
What Happened: Multiple touchpoints kept the software top-of-mind for prospects
Time to Results: Email sequences began converting within days
Tools/Methods Used: Automated email series triggered by landing page visits

Phase 5: Retargeting Ad Strategy

This is where the magic really happened. We set up both YouTube ads and X ads for retargeting people who had engaged with our content.

• YouTube Retargeting: Since we embedded a YouTube video on the landing page, we could show organic YouTube videos and YouTube ads to people who watched our content. This created a continuous cycle of value and exposure.
• X Retargeting: If people engaged or followed on X, we showed them retargeting ads on X to remind them to come back and see more posts. The key was taking some of the best-performing organic posts and turning them into retargeting ads, as long as they were relevant.
• Critical Rule: We made sure the retargeting ads didn't look completely different from what people first saw in the organic posts or what we promised them. Everything had to resonate and be relatable so they remembered the brand.

Phase 6: Blog Content and Newsletter Integration

We continued the follow-up pattern by sending emails that directed people to blog pages. These blog pages allowed visitors to either join the newsletter or get redirected back to the sales page on email number three.

The blog content provided additional value while keeping the software solution top-of-mind, creating another touchpoint in our comprehensive follow-up system.

What Results Did We Achieve?

• Case Study Insight: Systematic follow-up transformed conversion rates from under 5% to 15-20% (sometimes 30%)
  What Happened: The complete funnel system doubled the business in one month
• Time to Results: Full system showed results within 30 days
• Tools/Methods Used: X organic posts, automated DMs, email sequences, YouTube and X retargeting

The transformation came from creating a system where people went from a less than 5% conversion rate to 15-20% (sometimes 30%) conversion rate once they liked, trusted, and knew the brand.

Key Performance Indicators:

• Business revenue doubled in first month
• Conversion rates increased 3-6x through systematic follow-up
• Multiple touchpoints created familiarity and trust
• Automated systems reduced manual follow-up effort
• Retargeting ads maintained continuous brand exposure

The Strategic Framework That Made This Work

The success came from understanding that most people don't buy immediately. Instead of accepting the low initial conversion rate, we built a system that continued providing value and maintaining contact for months (and hopefully years).

The Complete Pattern:

1. Strategic organic posts provide value and education
2. Engagement triggers automated DM sequences
3. High-value content builds interest and trust
4. Landing pages with embedded videos create retargeting opportunities
5. Email follow-up maintains contact with prospects
6. Retargeting ads on X and YouTube reinforce the message
7. Blog content and newsletters provide ongoing value
8. Systematic follow-up converts prospects when they're ready

Critical Success Factor: Every piece of content focused on providing value, giving something away for free, and building relationships rather than immediate selling.

For more insights on building comprehensive X advertising strategies, this case study demonstrates the power of organic content combined with systematic follow-up.

The key to implementing a similar system is understanding that social media advertising works best when you build relationships through value first, then use automation to maintain those relationships consistently.

Case Study Summary and Next Steps

This case study proves that strategic X organic posting combined with systematic follow-up can dramatically transform business results. By moving from isolated social media posts to a comprehensive funnel system, this SaaS company doubled their business in one month and increased conversion rates by 3-6x.

Your Next Steps:

1. Start creating strategic organic posts that provide genuine value
2. Set up automated DM systems for engaged followers
3. Create high-value content that demonstrates your expertise
4. Build landing pages with embedded video content
5. Implement email follow-up sequences for non-converters
6. Launch retargeting campaigns on both X and YouTube
7. Continue the pattern consistently for months and years

Implementation Support: Click here to get the full system. You can also schedule a consultation call to discuss implementing this exact framework for your specific business.

For more case studies and advanced strategies: Subscribe to my YouTube channel here.

Remember, this isn't about quick wins - it's about building a systematic approach that provides ongoing value and converts prospects into customers when they're ready to buy.