How to Design High-Performing X Twitter Ads Creatives: Step-By-Step Guide

How to Design High-Performing X Twitter Ads Creatives?

• Quick Answer: High-performing X ads focus on education and relationship-building rather than direct selling. Use relatable images, provide genuine value, and keep videos under 30 seconds. I've helped over 50 clients grow with X ads using creatives that work organically and in paid campaigns.
• Time Required: 10-30 seconds per video creative for maximum engagement
• Best For: Business owners looking to grow their brand on X through both organic posts and paid advertising
  

Why X Ads Work Differently Than Other Platforms

Whether you're just trying to grow your X channel or you're actually making Twitter ads to try to grow your brand, X ad behavior is completely different than if you're doing Facebook, Instagram, or TikTok. You're not dancing, you're not trying to get a sale - you're trying to educate and provide value.

My name is Brad Smith, owner of Automation Links, and I've been working with over 50 different clients helping them grow with X ads over the last two years. I'm going to teach you exactly how to set this up, do your X ads, and make sure you do the right creatives.

Your ideal customer on X is either talking about the news, politics, scrolling, learning, or trying to be educated. They're not there trying to click on a link and buy something. This fundamental difference shapes everything about how we create effective X ad creatives.

How the Best Creatives Work Organically AND in Ads

These creatives work well organically to help grow your profile and get more followers. They also work well in ads. The key is understanding that you can turn any organic post into an ad if it performs well.

When you're thinking about posting organically, you want to make sure your images and your posts are not only relatable and relational, but also helping and providing value. If you scroll through successful X content, you'll notice that images always relate to the post, and the post is always helpful.

Real Ad Examples and Structure Breakdown

Let me show you some creatives that are doing really well. One example is where I'm showing a review, some stats and analytics, and then talking about what changed. This structure works because it follows the proven formula: hook + story + education + review.

Here's what I'm doing in successful creatives:

• Hook: Grab attention with a relatable opening
• Story: Share a relevant experience or case study
• Education: Provide actual value and tips
• Review: Show results or social proof

Another high-performing creative shows something that automates posting, displays the results, and explains how you can get it as well. The pattern remains consistent: provide value first, build relationships second, sell never (directly).

Building Relationships with Your Audience

You want to start figuring out ways to build relationships. One approach is relationship-based content - talking about becoming a leader, showing a relatable image that has to do with the post, and breaking it down while providing help.

If you go and say "My product is awesome, click this link and buy it," you're not going to get any results. You got to build relationships, you got to build value, you have to educate.

Key Point: You don't want to share AI photos, you don't want to share AI videos, and you don't want to just talk about all the things you've done. You want to make it about them, make it relatable, and make it valuable.

The Anatomy of a Perfect X Post

When you go through each creative - whether it's a video, picture, or carousel - you want to break it down with:

1. The Hook: A relatable opening that stops the scroll
2. The Story: Before and after scenarios work exceptionally well
3. Education: Talk about mistakes and provide genuine learning
4. Value: Give actionable tips they can implement
5. Relatable Image or Video: Visual content that directly connects to your message

For example, I have a hook where I'm going to talk about the before and after, discuss the mistakes, educate, provide value, and then include a relatable video that goes with it.

The 4 Best-Performing Ad Types

Based on my experience with over 50 clients, these four ad types consistently deliver the best results:

1. Story Ads

Start with a relatable hook and build from there. Share genuine experiences that your audience can connect with.

2. Free Cheat Sheet Ads

These work really well because they provide immediate value. Offer something helpful without asking for a purchase.

3. Short Educational Video Ads

Keep them between 10-30 seconds. Anything over 30 seconds and you're not going to get somebody to stop, sit, and watch very long on X.

4. Carousel Ads

These work as long as you're being super blunt and to the point. Use clear, direct messaging that gets straight to the value.

Power of Short-Form Video on X

Short 10 to 30-second videos work really well - giving value, educating, making it relatable. Anything over 30 seconds, you're not going to get somebody to stop, sit, and watch very long on X.

One video that did really well was a short 20-second video. The key was making it about personal, relationship-style content - talking about my day in the life, what I'm going through, and showing my garage gym. This approach works because it's authentic and relatable.

Value vs. Selling in Your Posts

When you're looking through your posts, ask yourself: are you selling or are you providing value?

Successful X content talks about multiple things in one post:

• Making it relatable to your brand
• Providing genuine value
• Creating helpful content
• Building authentic connections

Then you can turn this organic content into an ad. These work best if you're talking about personal, relationship-style content rather than constantly promoting products or services.

For more advanced X advertising strategies, check out our X advertising blueprint.

Implementation Strategy

What are you waiting for? It's time for you to start making some relatable X posts. If you do and you have one that does well organically, come back to the ad platform and run ads to it.

Important: Don't try to get website clicks initially. Try to get followers, and then they'll eventually DM you, click on the link in the bio, or ask for more information in the comments.

This approach builds relationships first, which leads to better long-term results than trying to force immediate sales. To streamline your X posting process, consider using automated posting tools that can help maintain consistency while you focus on creating quality content.

Tracking Your X Ad Performance

To properly measure your X ad success, you'll need robust tracking in place. I recommend using advanced tracking software to monitor which creatives are driving the best results and ROI.

For comprehensive campaign management and lead follow-up, implementing a complete CRM system will help you nurture the relationships you're building through these X ads.

Take Action Today

Success with X ads comes from understanding that the platform rewards relationship-building and education over direct selling. Create authentic, valuable content that helps your audience, and the sales will follow naturally through the relationships you build.

Ready to implement these strategies? Here is the full X ad system. For more strategies, subscribe to our YouTube channel for regular X advertising training.