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How To Generate Consistent Leads Online - by Brad Smith - AutomationLinks

Brad Smith • Jul 11, 2020

This blog post has been researched, edited, and approved by expert Hannah Peake. Join our newsletter below to get our free marketing guides.

Every business needs new leads, but if you want to grow your business online you must get consistent new leads. Read this article to learn tactics on how to get new leads to your website.

In layman terms, a lead is anyone interested in the service or product provided by a business.

The way businesses know whether or not you are a potential lead is by understanding from you whether their services will interest you or not. You might have filled some online surveys or given your details or even subscribed to a certain newsletter.

Companies gather this information and contact you based on whether you have shown any liking or interest in their products or services associated with what they do. It’s as simple as that.

Leads have the potential of being conversions. Meaning, these interested people might purchase the product or service by this business that approaches them. However, not all leads become customers.

All said and done, regardless of how great a company it is or how great a service it provides, all fail if nobody knows about its potential. So, if you are a business owner, your primary and most important goal should be getting your word out there. That’s your only chance of getting any leads.

Building blocks towards generating leads

Your website is your home, it represents all that you are and all that you can do. Any lead generating needs to begin here. The leads that you do bring in must want to take action on your website. That all depends on you. Just setting up a website will not be enough. You have to make sure that the website does well for itself. For which, it will need to be optimized. Make sure the user experience on your site is top-notch, from the time it takes to load to the navigational aspects. Proper optimization also gives you a good ranking with search engines like Google. Cater to users who might be visiting your site through their mobile devices as well. The overall experience of being on your site needs to be pleasant for people to get engaged and come back at a later time. Engagement activities are also pretty popular nowadays. A lot of companies are running contests and giveaways. They use social media influencers to spread the message much faster, this ultimately leads to a lot of leads coming your way. You can ask your audience to refer or tag their friends to win further. This is an exciting and effective way to interact with your audience and turning them into leads. A brand must add interaction with customers as one of the top priorities. Generate leads by focusing on both inbound and outbound marketing efforts. Keep a balance in implementing both versions. By the way of inbound techniques of lead generation, the following are a few things you could try. Keep your email communication going and make sure it is personalized. Be part of communities online and share information that is useful and interesting. Content that solves consumer issues is well appreciated. Establish and maintain healthy relationships with your community to generate leads. Investing in technology can never be a wrong step. Invest in this for your company (if you have any employees and an office set up) or understand how the trends in technology have changed the world and consumer behavior today. The current trends show that smartphones have taken the world by a storm. Nowadays, people from all rungs of society have access to one and prefer using it for most things. So, as a site owner, it will work in your advantage to optimize for screens other than just the desktop. Not a lot of people know this, but other than your typical social media platforms like Facebook or Instagram, you can use Twitter as well to generate leads. Reaching the audience that fits into your target is possible through this platform as well. Have a profile set up for your company and tweet images and engaging content. Play around with hashtags to make your content easy to find. This is a way of lead generation across platforms. Ensure your site content is top-notch. Nothing like it in terms of lead generation. Let the content be fresh, appealing, and useful to readers. So, even if it's a while since a piece was published, it can still attract leads.

Reaching out to leads in other ways

Companies have always been tapping into databases to get their leads, but now LinkedIn is also being used for this purpose. Whether you want leads, or you are looking to hire, this is a great place to start. You can also publish your content on this platform. Answering questions on Quora puts your business on the radar. A lot of people look towards this platform for their questions to be answered. If you put enough useful information out there, people will come to look at your site as well to see what more you can offer. Have comments on other blogs as well, it can be your competitor or someone who writes about something else entirely. If you are being supportive and helpful in your approach, people will slowly gravitate towards your blog or site.
Guest blogging has also become popular. It generates a good amount of leads if done properly. Choosing to blog for honored sites increases your credibility and their traffic will be directed to you based on the quality of content you put out. There are a lot of active online forums out there. You can get a better and closer look at your customers by participating in such forums. This will also help you make offers and deals that will most likely be taken up. Share views and respond to people actively.
Getting influencers on board to promote your products or services is also a new-age and an impactful method. Reach out to those with a good number of the following, who have a good online presence and get them to market for you. This will bring in the kind of leads you are looking for.

Get started today

When I owned my health and fitness business it was really hard to get new leads when I first started. It wasn't until I started trying to make relationships in person and online when my business started to grow. Start creating new relationships with people on Facebook, LinkedIn and Instagram.
You can then make education videos that those people will see and if they need your service they'll reach out. They may not reach out right away but when they are ready they'll remember you. If you need help with this make sure to reach out to us here.

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