AutomationLinks

Get High Quality Backlinks For Your Website - by Brad Smith - AutomationLinks
Brad Smith • Jun 24, 2020

This blog post has been researched, edited, and approved by expert Hannah Peake. Join our newsletter below to get our free marketing guides.

If you want your website to explode on Google search engines you must start building backlinks from trusted websites ASAP. Learn how you can do this in this article below.

Accumulating backlinks are one of the few key factors that Google’s algorithm plays great emphasis on. The quality of your backlinks will be one of the deciding factors of your site performance in comparison to your competition. 

Companies are mostly interested in driving traffic, but the whole purpose of having a backlink is not just for increasing traffic, they are very useful in getting your referral traffic. Your brand becomes more known due to the authority that is built and apart from that, even relationships are built. This helps hugely with the promotion aspect.

Elaborating on the benefits 

Traffic is more often than not directed. Search engines engage in doing so. What that means is that your traffic does not solely depend on your search engine ranking. If you have quality backlinks, traffic will be directed to your site.
There is great value to having a good click. Well-placed links tend to get you authority as well as a great number of directed traffic, consider this a bonus to the organic traffic you are already receiving.   Backlinks can also serve the purpose of branding for your business. Links ought to be visible to the public. If the links involve your primary keyword or brand name, it is bound to impact the user and the user will be compelled to click and even come back at a later time.   Each click will take them to your site where you can mesmerize them with your content. So, there is no downside to have plenty of backlinks. People will be able to recognize and associate with your brand over time.   Having authority means being looked like a trustworthy site. It is important to maintain this authority or positive image within your niche audience because that is how the word gets out. If you get links on sites with authority, you can be sure some of that will rub off on you too. 
You need to build a positive relationship with your niche so you can rely on them to build links. This will ultimately lead to an increase in visibility and a long list of clients that are beneficial to the brand. The opportunities for building relationships are endless.    Promotion is very necessary. There is no point in having great content without knowing how to make it reach out to people. Link building is another means of promoting your brand and this link will be shared over and over again, whether it be on social media or anywhere else. 

Getting it good with Google 

It is important to impress Google . It is one of the most sought-after search engines on both the company’s end as well as the visitors. It determines what rank your site should get based on how well you follow the guidelines, the quality of your site and backlinks. 
By utilizing the links via guest posts, businesses will get exposure. The audience wants content, you want to advertise. It is a win-win situation. Especially if your business is relatively new or your market still has not heard of you yet. 
The visibility is always a good thing. It leads to people eventually recognizing your brand automatically. Futuristically, this is the pathway towards more organic or direct traffic for your website.   With building backlink relationships, you get a chance at exposure to the industry. You will be able to network and understand what others similar to you are writing and putting out there for people to see.   Collaboration is a trending concept today. You can increase the authority and quality of your site’s content by even asking your network to contribute as guests. This builds the connection you have with your audience. 
Since links are public, you can be sure of what exactly they point to. You can keep a watch out for competition as well by identifying where they get their links so, that will help you seek out similar sources that are high on authority, thus increasing your site’s reliability. 
Unlike other SEO and digital marketing efforts, investing in links is essential. This can be something you do just once because, as long as you pay promptly, your link remains active for people to find. They will continue to direct traffic towards your site.   When you have links established well in sites with authority, the likelihood of it disappearing is very little. These links remain for a long time and that is what your company needs. 

Quality or quantity?

There has been a long-standing debate regarding whether backlinks of quantity are better than those with quality. If one is better than the other, which is it? 
All marketers believe that rankings are very important. A brand must strive to improve its ranking at all times because backlink quality matters the most, so, your focus must be that while generating backlinks. The number is not a big deal as long as they are generated from sites with high domain authority. 
Another school of thought is where marketers believe that the number of backlinks generated is important, much more than the quality of those backlinks.   Truth be told, one is not better than the other. Your link building strategy must look at both of these aspects if you want to have a say as a brand. And the effectiveness of any given strategy is purely subjective. What works for one brand may not work for another.   It’s better to be in the middle. Not because you have no other choice, but because it is the right choice. Tipping towards either one could have a downside to it. Most SEO professionals play in the middle field. They look for a lot of backlinks of medium quality, which works perfectly and serves the brand’s purpose.   Now that you know the secret to success is choosing to be in the middle, building backlinks and coming up with a strategy should be much easier. Both the quality approach and the quantity approach have their advantages and disadvantages; take all of these into consideration before starting.

Your next steps

We recommend reaching out to trusted websites and asking if you can write a guest post for them. You can also find articles that speak about your service and offer to trade links with the company if they add your link to that blog. We offer backlinks as part of our marketing plans if you'd like us to automate this process for you.

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