How I Use Video Marketing to Follow Up with New Leads
Brad • September 18, 2024
5 Key Points to Use Video Marketing to Follow Up with New Leads
- Focus on Educational Videos: Create "how to" or "what is" videos, similar to teaching a class. The goal is education, not sales.
- Lead Viewers to Your Website: Direct traffic to your website through your videos.
- Utilize YouTube’s Algorithm: Once a lead watches one video, YouTube starts recommending more of your content, creating a cycle of repeated exposure.
- Consistent Social Media Presence: Remind your audience through social media posts, providing more opportunities for them to see your content.
- Building Relationships Over Time:
The strategy isn’t for immediate sales but to build trust and authority so that when leads are ready to buy, they choose you.
Hey there! Brad Smith is the owner of AutomationLinks. Today, I want to walk you through my secret strategy for following up with new leads using videos. This approach helps me build trust and "shake hands through the computer" with potential clients.
Let me break it down for you:
The key is that none of these videos are sales pitches - it's all about education. I don't want you to buy anything from me right now. I just want you to learn and implement this strategy. If you do and see results, you'll likely come back and give me a high five!
This creates a cycle:
Here's how it works:
The more they see you, the more they trust you. The more you educate them, the more of an authority you become. Eventually, when they're ready to buy, they'll choose you over competitors.
Let me break it down for you:
- The Video Marketing Follow-Up Strategy
- Make educational videos
- Send people to your website
- Remind them on YouTube
- Remind them on social media
The key is that none of these videos are sales pitches - it's all about education. I don't want you to buy anything from me right now. I just want you to learn and implement this strategy. If you do and see results, you'll likely come back and give me a high five!
It Starts with Education
The first step is creating educational content. Think "how to" or "what is" style videos. I approach it like I'm a college professor teaching a room full of students. To come up with ideas, I use Google to see what potential customers are searching for related to my industry.The YouTube Algorithm is Your Friend
Once someone watches one of your YouTube videos, the platform starts recommending your other content to them. This creates a cycle:
- Someone finds your video via Google search
- They watch it on YouTube
- YouTube recommends more of your videos
- The viewer sees your content repeatedly
Building the Famous Follow-Up
The goal is for your leads to remember you. No one's ready to buy today, but they might be next week, next month, or next year. By consistently providing value through videos, you're building a relationship.Here's how it works:
- A lead finds you (Google, referral, etc.) and visits your website
- They watch an embedded YouTube video
- YouTube starts recommending your videos
- You invite them to follow you on social media
- They see your posts and videos across platforms
The more they see you, the more they trust you. The more you educate them, the more of an authority you become. Eventually, when they're ready to buy, they'll choose you over competitors.
Don't Be Nervous - Just Start!
You really only need one video to get started. The algorithm will do a lot of the work for you. But I recommend creating content consistently. Remember, you don't need to be perfect. I was nervous about making videos for six months before I finally did it. My first attempts were awful, but I still got leads from them. You can make mistakes (I made a few in this video), but focus on educating and helping your audience.
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