How to Get More X Followers Using Twitter Ads (Plus a Secret Follow-Up Trick)

Brad • September 25, 2024

5 Key Steps to Grow Your X Following with Twitter Ads

  1. Create an Engaging Pinned Post: Build social proof and attract followers with a high-performing pinned post.
  2. Set Up Your Ad Center: Get a Premium account and navigate the approval process for running ads.
  3. Target the Right Accounts: Find and target audiences similar to your ideal followers using competitor accounts.
  4. Choose Your Best Performing Content: Select or test posts to find the most engaging content for your ads.
  5. Monitor and Optimize Your Results: Track follower growth and cost per follower to maximize your ad performance.

How to Get More X Followers Using Twitter Ads (Plus a Secret Follow-Up Trick) Hey there! Brad Smith here, owner of AutomationLinks. I've been in the marketing game for over 9 years, helping more than 25 clients as a specialist in advertising, follow-up, and retargeting. Today, I'm going to show you how to grow your X following using Twitter ads. And if you stick around, I'll reveal a secret trick for following up with those new followers to turn them into customers.

Why X and Twitter Ads Are the Place to Be

I always say to look for underpriced attention, and right now, that's X and Twitter ads. We've seen this pattern before:
  • When TikTok was purely organic and you could get millions of views
  • When Facebook ads first launched
  • Early days of YouTube
Maybe you're not seeing great results on Meta (Facebook/Instagram) anymore. Perhaps Google Ads didn't deliver what you wanted. Or maybe you just don't want to dance on TikTok. That's where X comes in.
With X ads, you can get thousands of clicks and followers for pennies per click. It's easy to set up, and most importantly, I'll show you how to steal your ideal followers from other accounts.

Step 1: Create an Engaging Pinned Post

Start by creating a solid, shareable post and pin it to the top of your profile. This post should:
  • Get lots of downloads
  • Encourage comments
  • Attract likes
  • Motivate people to follow you
When you start running ads, this pinned post will build social proof. New visitors will see a post with tons of engagement, making you look like a trusted resource.

Step 2: Set Up Your Ad Center

To run ads on X, you need:
  • A Premium account (blue checkmark)
  • Approval for your blue checkmark (takes 3-5 days)
  • Ad approval (takes 1-2 days)
Expect a 5-7 day setup process before your ads are live. Choose the advanced ad settings for better results. Select "Reach" as your objective.

Step 3: Find the Right Accounts to Target

Even if you don't think your audience is on X, there are likely other accounts with your ideal followers. For example:
  • Website designers can target agencies, Shopify, Webflow, or Figma audiences
  • E-commerce businesses can target competitors in their niche
Use the follower look-alike feature to show your ad to these targeted audiences.

Step 4: Choose Your Best Performing Post

Select your pinned post or test multiple organic posts to see which performs best. Whichever gets the best results, pin it to the top of your profile to build social authority.

Step 5: Monitor and Optimize

Run your ad for a couple of weeks, then check the results. You can see:
  • How many followers you've gained
  • Cost per follower
We've seen accounts getting followers for as little as a penny each!

The Secret Follow-Up Trick

Now that you've got new followers, how do you turn them into customers? Comment "blueprint" below our YouTube video and I'll send you my guide on how to follow up effectively. It covers:
  • Leaving engaging comments
  • Following up with new followers
  • Sending the right DMs
  • What to do after they follow and comment

Thanks for reading! If you want to dive deeper into X ads, check out my advanced Twitter ads video where I break down retargeting strategies.
Remember, growing your X following is great, but the real magic happens when you turn those followers into customers. Get out there and start building your X empire!

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