How This Business Generates $73k/Month from Email Automation
Brad • September 9, 2024
5 Key Points from the Email Automation Case Study
- The Power of Follow-up: Implementing a strong follow-up system builds customer relationships. This leads to more immediate sales, long-term sales, reviews, referrals, and repeat business.
- Mapping Out the Email Flow: Consider your specific business and customer base. Design your email flow to guide customers towards scheduling, purchasing, or re-engaging with abandoned carts.
- Building the Relationship: Start with 5-6 personal, educational emails. Include immediate welcome messages, valuable content, and invitations to connect on social media.
- The Power of Persistence: Don't stop at one follow-up. Continue nurturing the relationship with reminders, brand stories, exclusive offers, and regular newsletters.
- Implementing This System:
While it may seem complex, this system can be automated to run smoothly in the background. Utilize pre-written email templates to get started quickly.
Hey there! I'm really excited to share a recent case study from a client we've been working with. We set up their automated email system and it's now driving over $73,000 in monthly sales. I know it might sound complicated, but I'm going to break it down and simplify it for you in this post.
So when they visit your website, you want them to take some kind of action:
The goal is to get their email so you can follow up. Less than 1% of website visitors take action on their first visit, so capturing that email is crucial.
For service businesses, include a scheduler and send reminders to ensure they show up for appointments. For ecommerce, set up abandoned cart emails.
Not everyone is ready to buy right away. Stay top of mind with consistent emails that educate and build the relationship over time.
The Power of Follow-Up
This client had their marketing and advertising in place and had been in business for years. But they were missing a crucial piece - follow-up. When we come in, we implement the best follow-up systems to build relationships with customers. This doesn't just lead to more immediate sales, but also more long-term sales, reviews, referrals, and repeat business.Mapping Out the Email Flow
The key is to think about your specific business and, most importantly, who your customers are. Whether you want customers to schedule an appointment, make a direct purchase, or you're sending abandoned cart emails for an ecommerce store, it all comes down to relationships. Most potential customers aren't ready to buy right away.So when they visit your website, you want them to take some kind of action:
- Add their email to get cart abandonment follow-ups
- Fill out a form for a coupon code
- Sign up for a newsletter
- Download a free valuable resource
The goal is to get their email so you can follow up. Less than 1% of website visitors take action on their first visit, so capturing that email is crucial.
Building the Relationship
Once you have their email, start with 5-6 personal, educational emails to build the relationship:- Send an immediate personal email
- Follow up the next day to make it super personable
- Send educational content every couple days
- Provide something of value (free training, tips, etc.)
- Invite them to connect on social media
For service businesses, include a scheduler and send reminders to ensure they show up for appointments. For ecommerce, set up abandoned cart emails.
The Power of Persistence
Don't just send one follow-up - keep nurturing the relationship:- Remind them about your conversation/offer
- Share your brand story
- Offer an exclusive discount or bonus
- Add them to your regular newsletter
Not everyone is ready to buy right away. Stay top of mind with consistent emails that educate and build the relationship over time.
Implementing This System
I know this might seem like a lot, but it can be automated to run smoothly in the background. If you want to see the exact 21 automated emails we used for this client, check out the link in the comments below. You can copy, paste, and customize them for your own business. With the right follow-up system in place, you can dramatically increase sales and customer loyalty. Focus on building relationships through valuable, personalized communication and you'll see the results.
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