Here are 4 simple tips for using X (Twitter) ads effectively

1. Set Clear Goals : Decide what you want from your ads—more followers, newsletter sign-ups, or direct engagement. This helps you choose the right campaign type, like "Reach" for broad visibility or "Engagement" to boost interactions.
2. Build a Targeted Audience : Focus on a well-defined audience, using demographics like age, location, and follower lookalikes from accounts similar to yours. This keeps your ads relevant and cost-effective.
3. Use Engaging Content : Choose posts that tell a story or share your process. Avoid hard sells and focus on content that builds relationships, like videos or behind-the-scenes insights. The goal is to connect, not just convert.
4. Leverage Retargeting : Set up follow-up ads for people who interact with your first ad. Retargeting keeps your brand visible to engaged users, helping build familiarity and encouraging conversions over time.
   

Simple Guide to Setting Up X (Twitter) Ads for Fast Results

• Go to the "More" menu and set up your ad account.
• Follow the prompts to create an ad and connect a card on file. Then, pause the ad.

• Click "Create Campaign," but always choose "Advanced" instead of "Simple" to get better control.
• Start with a "Top of Funnel" strategy by selecting "Reach" to target a broad audience.

• For a "Reach + Engagement" campaign, add a date to track ad performance.
• Set a small budget and, if you have Autopilot AI Pro, use it to build an ideal audience. If not, manually set up an audience.
• Aim to reach around 1 million people. Focus on specific demographics, like age, location, and language.

• Add lookalike followers from profiles related to your business. Start with profiles like System Sunday or Matt Gray, which have strong audiences on X.
• Use recommendations to add more accounts until you have a solid audience, ideally around 500,000 people. For a budget of $100-$200, you can reach all of them.

• Switch from "Max Reach" to "Reach with Engagement" to encourage likes, comments, and follows.
• Set filters to match your ideal audience, based on age, location, and language.
• Set up keywords and follower lookalikes to refine targeting.

• Go to "Account Brands Safety Controls" and set it to "Limited" to avoid bots. Once set, this will apply to future ads.

• After starting your campaign, set up a retargeting ad for people who engaged with your first ad. This second ad helps build relationships by showing content to those who already interacted with your tweets.

• Choose tweets that tell a story or share a process. Avoid direct calls to action like “click” or “message us” to build genuine relationships.
• A video can help people see your personality and encourage them to follow you. If you don't have a video, a strong image post works too.

• Check your custom metrics to see how many followers you've gained and the cost per follow. The longer the ad runs, the lower your costs and the better your results.

• For more in-depth guidance, you can explore middle and bottom-funnel strategies, available in the X Ads Accelerator course. This course also provides top-performing ads you can adapt for your own campaigns.