How to Find the Perfect X (Twitter) Advertising Audience for Entrepreneurs

Brad • November 12, 2024

5 Simple Steps Find the Perfect X (Twitter) Advertising Audience for Entrepreneurs

Choose the Right Objective: Select " Reach " and utilize X's AI Generator for precise, keyword-based audience targeting.
Audience Targeting Details: Aim for a 5.4 to 5.9 million reach by refining countries, keywords, demographics, and interests.
Budget and Demographics: Set daily budgets, use auto-bidding, and define the age, language, and country of your audience.
Refine Keywords and Audience: Customize the AI-suggested keywords and add influential profile lookalikes for better reach.
Create Engaging Ads: Develop ads that resonate with entrepreneurs' needs, using direct language and visual appeal.
Optimize Regularly: Monitor ad performance and adjust strategies based on engagement metrics.

If I were an entrepreneur looking to target other entrepreneurs with X ads, here’s exactly how I’d set it up.

Step # 1: Choosing the Right Campaign Objective

Select the " Reach " objective and leverage X's new AI Generator for audience targeting. This powerful feature helps you create a precise audience list based on specific keywords and profiles. Key targeting steps:

Input " entrepreneurs " as primary keyword
Let AI compile relevant audience data
Review suggested targeting parameters

Step # 2: Audience Targeting Specifics

Your ideal audience will typically range between 5.4 and 5.9 million potential viewers. Configure your targeting by considering:

Countries
Keywords
Demographic details
Specific interests

Step # 3: Budget and Demographic Configuration

Set up your campaign by:

Establishing a daily budget
Verifying auto-bidding
Selecting age range (recommended 21-54)
Choosing language and target countries

Step # 4: Keyword and Audience Refinement

X's AI will suggest approximately 126 entrepreneurial keywords . Carefully review and customize these to match your specific audience profile. Consider adding influential profile lookalikes to expand your reach.

Step # 5: Creating Compelling Ads

After finalizing your audience parameters, focus on developing ads that genuinely resonate with entrepreneurs. Craft messaging that speaks directly to their challenges and aspirations. Recommended approach:

Use clear, direct language
Highlight specific value propositions
Create visually appealing content

Step # 6: Continuous Optimization

Regularly monitor and adjust your targeting strategy based on ad performance and engagement metrics.
For daily tips on building audiences and optimizing X ads , follow my YouTube channel , where I post videos like this regularly. Hope this brought you value—see you in the next one!