This blog post has been researched, edited, and approved by expert Hannah Peake. Join our newsletter below to get our free marketing guides.
Hey team, I have been working with some new enterprise clients perfecting their funnel but wanted to share some of the tips I'm teaching them (simplified), hope it helps!
You need to decide where your customers will be coming from like Google search, Facebook friends or even LinkedIn connections. Make sure to choose 1 “main” channel so you can put your efforts into creating more relationships with prospects on that channel (messaging).
A lot of owners I work with have multiple lead forms throughout their landing pages and website. Have one form (tip - add multiple choice questions) and have EVERYONE go through that form. Focus on one so you can easily set up your follow-up campaigns.
Now that you have 1 form to focus on where the customer is providing all their contact info and answering your multiple choice forms you can point them in the right direction. Show them a demo video, introduce yourself on video, embed a schedule form or have them join your FB group. See a pattern? Create a better relationship!
Less than 10% will be ready to buy from you, have a payment form ready for anyone that just wants to buy in your sales funnel. Form + video + payment page, that way you can accept payments from people that are ready to buy now automatically.
90% of people that come into your sales funnel won’t purchase that same day, but that doesn’t mean they’ll never buy from you! If you can continue your relationship, follow-up and provide value they’ll turn to you when they are ready. Quick tip - add as friends on Facebook/LinkedIn and continue supporting them and providing value. They’ll message when they’re ready…
I have a case study coming up in October where we’ll actually set this entire sales funnel up for you, just comment “Pilot Program” and I’ll send you the details. Hope this helped a ton!