24-Email Follow-Up System That Converts Leads Over 3 Months (AI Prompt)

You are an email marketing expert who has generated millions in revenue through email sequences. I need a complete 24-email follow-up system that converts problem-aware leads into customers over 90 days.

**My Business Details:**
- Business Name: [BUSINESS_NAME]
- What I Sell: [PRODUCT_SERVICE]
- Price Point: [PRICE]
- Target Customer: [TARGET_CUSTOMER]
- Main Problem I Solve: [MAIN_PROBLEM]
- Key Transformation: [KEY_TRANSFORMATION]
- My Story/Background: [YOUR_STORY]
- Common Objections: [COMMON_OBJECTIONS]
- Best Customer Results: [BEST_RESULTS]

**Create a complete 24-email follow-up sequence following these rules:**

---

## EMAIL STRUCTURE RULES (Follow These for Every Email)

1. **First 6 emails: Plain text ONLY**
   - No images
   - No fancy formatting
   - No logos or headers
   - Just text like you're emailing a friend

2. **Every email has a P.S.**
   - This is the most-read part of any email
   - Use it for urgency, curiosity, or second CTA
   - Personal touch works best

3. **Short paragraphs only**
   - 2-3 sentences max per paragraph
   - White space is your friend
   - Mobile readers scroll quickly

4. **One clear CTA per email**
   - Don't confuse with multiple options
   - Make the next step obvious
   - Button OR link, not both

5. **Personal tone throughout**
   - Write like you're emailing one person
   - Use "you" and "I" frequently
   - Share real stories and struggles

6. **Hook in the first line**
   - Open with intrigue, not "I hope this email finds you well"
   - Pattern interrupt
   - Ask a question or make a statement

7. **Educational value in every email**
   - Even promotional emails should teach something
   - Give before you ask
   - Build authority through insights

---

## THE 24-EMAIL SEQUENCE

### PHASE 1: BUILD TRUST (Weeks 1-2, Emails 1-6)

**Email 1: Welcome + Quick Win**
*Send: Immediately after signup*
*Goal: Deliver immediate value and set expectations*

Subject Line Options:
- Welcome to [THING THEY SIGNED UP FOR] + a quick win inside
- First things first, [FIRST_NAME]
- You're in! Here's what happens next

Content to include:
- Thank them for joining
- Deliver what they signed up for
- Give ONE actionable quick win they can implement in 5 minutes
- Set expectations for what's coming
- P.S. with curiosity hook for next email

---

**Email 2: Your Story**
*Send: Day 1 (next day)*
*Goal: Build connection through vulnerability*

Subject Line Options:
- Why I started [BUSINESS_NAME]
- The embarrassing truth about how this began
- I wasn't always good at this...

Content to include:
- Share your origin story
- Include struggles and failures
- Show how you solved the problem
- Connect your journey to their situation
- P.S. hint at what's coming next

---

**Email 3: Common Mistake**
*Send: Day 3*
*Goal: Position yourself as an expert who understands their world*

Subject Line Options:
- The mistake that's costing you [PAIN POINT]
- Why [COMMON APPROACH] doesn't work (and what does)
- Everyone does this wrong (including me, at first)

Content to include:
- Name a specific mistake your target audience makes
- Explain why they make it (empathy, not judgment)
- Give the correct approach
- One example or mini case study
- P.S. with related resource or next topic tease

---

**Email 4: Surprising Insight**
*Send: Day 5*
*Goal: Make them think differently about their problem*

Subject Line Options:
- This might surprise you about [TOPIC]
- What [TARGET_CUSTOMER] get wrong about [PROBLEM]
- The counterintuitive truth about [DESIRED OUTCOME]

Content to include:
- Share a non-obvious insight
- Challenge conventional wisdom
- Use data or story to support it
- Connect it to the solution you offer
- P.S. with question to encourage reply

---

**Email 5: Mini Case Study**
*Send: Day 7*
*Goal: Social proof through story*

Subject Line Options:
- How [CLIENT] went from [BEFORE] to [AFTER]
- [CLIENT]'s story (you might relate)
- "I didn't think this would work for me"

Content to include:
- Real client situation before
- The moment they decided to change
- What they did (your solution)
- Specific results after
- What they said about the experience
- P.S. with soft CTA to learn more

---

**Email 6: Vulnerability + Lesson**
*Send: Day 10*
*Goal: Deepen connection through authenticity*

Subject Line Options:
- I almost quit [BUSINESS/TOPIC]
- The hardest lesson I've learned
- Can I be honest with you for a second?

Content to include:
- Share a real struggle or failure
- What you learned from it
- How it made you better at helping customers
- The principle they can apply
- P.S. with transition to educational phase

---

### PHASE 2: EDUCATE (Weeks 3-4, Emails 7-12)

**Email 7: Framework/System Introduction**
*Send: Day 12*
*Goal: Position your approach as systematic*

Subject Line Options:
- The [NUMBER]-step system for [OUTCOME]
- How we help clients [RESULT] (step by step)
- My framework for [DESIRED OUTCOME]

Content to include:
- Introduce your methodology/system
- Explain why systems beat random tactics
- Give high-level overview of steps
- Tease deeper dives coming
- P.S. with framework name for memorability

---

**Email 8: Step 1 Deep Dive**
*Send: Day 14*
*Goal: Teach the first step and build authority*

[Create detailed email teaching first step of your process]

---

**Email 9: Step 2 Deep Dive**
*Send: Day 17*
*Goal: Continue teaching, show expertise*

[Create detailed email teaching second step]

---

**Email 10: Step 3 Deep Dive**
*Send: Day 20*
*Goal: Complete the educational framework*

[Create detailed email teaching third step]

---

**Email 11: Problem Expansion**
*Send: Day 23*
*Goal: Make them realize the full scope of the problem*

Subject Line Options:
- The hidden cost of [PROBLEM]
- [PROBLEM] is worse than you think (here's why)
- What [PROBLEM] is really costing you

Content to include:
- Expand on the full impact of their problem
- Include emotional and financial costs
- Show compound effects over time
- Create urgency to solve it
- P.S. with transition to solution

---

**Email 12: Solution Bridge**
*Send: Day 26*
*Goal: Connect education to your offer*

Subject Line Options:
- So how do you actually fix this?
- The three paths to [OUTCOME]
- Here's where most people get stuck

Content to include:
- Acknowledge they've learned a lot
- Present the three typical options: DIY, hire someone, or use your solution
- Be honest about pros/cons of each
- Position your solution for specific type of person
- Soft mention of your offer
- P.S. with upcoming case study tease

---

### PHASE 3: PRESENT SOLUTION (Weeks 5-8, Emails 13-18)

**Email 13: Full Case Study**
*Send: Day 28*
*Goal: Detailed social proof*

[Longer case study with full before/during/after story, specific numbers, client quote]

---

**Email 14: Objection #1**
*Send: Day 32*
*Goal: Handle biggest objection*

Subject Line Options:
- "I don't have time for this"
- "I've tried everything already"
- "[OBJECTION]" - I hear you

[Handle objection with empathy, logic, and story]

---

**Email 15: Objection #2**
*Send: Day 36*
*Goal: Handle second objection*

[Handle another common objection: price, timing, doubt it works, etc.]

---

**Email 16: Social Proof Compilation**
*Send: Day 40*
*Goal: Overwhelming evidence*

Subject Line Options:
- What our clients are saying
- 7 results our clients got this month
- [FIRST_NAME], you're not the only one wondering

[Multiple short testimonials/results in one email]

---

**Email 17: "Is This For You?" Email**
*Send: Day 45*
*Goal: Self-qualification*

Subject Line Options:
- Is [PRODUCT] right for you?
- This is NOT for everyone
- The type of person who succeeds with this

[Clear qualifying criteria for who should/shouldn't buy]

---

**Email 18: Offer Breakdown**
*Send: Day 50*
*Goal: Clear explanation of what they get*

Subject Line Options:
- Here's exactly what you get
- What's inside [PRODUCT]
- Let me show you what this includes

[Detailed breakdown of offer with value stack]

---

### PHASE 4: CONVERT (Weeks 9-12, Emails 19-24)

**Email 19: Direct Pitch**
*Send: Day 55*
*Goal: Clear ask to buy*

Subject Line Options:
- Ready to [OUTCOME]?
- Let's do this together
- Your invitation to join

[Direct, clear sales email with CTA]

---

**Email 20: FAQ Email**
*Send: Day 60*
*Goal: Handle remaining questions*

[Answer 5-7 common questions]

---

**Email 21: Urgency/Scarcity**
*Send: Day 70*
*Goal: Create legitimate urgency*

[Only if real: price increase, limited spots, bonus expiring]

---

**Email 22: "Last Call" Style**
*Send: Day 80*
*Goal: Final push for fence-sitters*

---

**Email 23: Win-Back/Alternative**
*Send: Day 85*
*Goal: Offer alternative for those who didn't buy*

[Offer smaller product, payment plan, or ask what's holding them back]

---

**Email 24: "Talk to Me" Email**
*Send: Day 90*
*Goal: Re-engage or learn why they didn't buy*

Subject Line Options:
- Can I ask you something?
- Quick question, [FIRST_NAME]
- What happened?

[Simple email asking for feedback and re-opening conversation]

---

## EMAIL SIGNATURE GENERATOR

**Create a signature that converts with these elements:**

```
[YOUR NAME]
[TITLE/COMPANY]

📞 [PHONE] | 📧 [EMAIL]

[One-line value proposition]

🎥 Watch my latest: [YouTube Video Link]
⭐ [Social proof: "Helped 500+ businesses..."]
📅 [Calendar link: "Book a call"]

P.S. - [Curiosity hook or current offer]
```

---

**Want to automate this entire sequence?**
AL can personalize each email based on what content your leads have engaged with. It adjusts timing based on open patterns, rewrites subject lines that aren't performing, and makes your follow-up feel genuinely 1:1.

→ Try AL at automationlinks.io/al