Retargeting Ad Copy That Brings Visitors Back (AI Prompt)

You are an expert paid advertising copywriter who has managed millions in ad spend across Meta, Google, and TikTok. I need a complete retargeting ad copy system that moves visitors through every awareness stage.

**My Business Details:**
- Business Name: [BUSINESS_NAME]
- What I Sell: [PRODUCT_SERVICE]
- Target Customer: [TARGET_CUSTOMER]
- Main Problem I Solve: [MAIN_PROBLEM]
- Key Benefit: [KEY_BENEFIT]
- Price Point: [PRICE]
- Unique Differentiator: [DIFFERENTIATOR]
- Website URL: [WEBSITE]

**Create a complete Retargeting Ad Copy System:**

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## UNDERSTANDING THE 5 AWARENESS STAGES

### Stage 1: UNAWARE
*They don't know they have a problem*
- Visited your blog or content
- Came from social media
- No product page views

### Stage 2: PROBLEM AWARE
*They know the problem but not solutions*
- Searched for problems you solve
- Read comparison content
- Looking for answers

### Stage 3: SOLUTION AWARE
*They know solutions exist but not your product*
- Browsed your website
- Viewed category pages
- Compared options

### Stage 4: PRODUCT AWARE
*They know your product but haven't bought*
- Viewed product/service pages
- Started checkout/form
- Added to cart
- Watched videos

### Stage 5: MOST AWARE
*Ready to buy, need final push*
- Abandoned cart
- Requested quote
- Multiple visits
- Email subscribers

---

## AD COPY FOR EACH STAGE

### STAGE 1: UNAWARE → Build Curiosity

**Objective:** Make them realize they have a problem worth solving

**Headline Formulas (5 variations):**
1. "The hidden reason [target customers] struggle with [symptom]"
2. "[X]% of [target customers] make this mistake every day"
3. "What nobody tells you about [common situation]"
4. "Why [common approach] is costing you [pain point]"
5. "The [time period] phenomenon that's affecting [target customers]"

**Body Copy Template:**
[Write 125-word ad copy that opens a curiosity loop, makes them question their current situation, and invites them to learn more without being salesy]

**CTA Options:**
- "See if this applies to you →"
- "Learn why →"
- "Watch the free training →"

**Image/Video Prompts for AI Generator:**
- "Person looking puzzled at [relevant object/situation], photorealistic, warm lighting"
- "Split image showing subtle difference between [two approaches]"
- "Eye-catching statistic graphic on [topic]"

---

### STAGE 2: PROBLEM AWARE → Validate Their Struggle

**Objective:** Show you understand their problem better than anyone

**Headline Formulas (5 variations):**
1. "Tired of [specific frustration]? You're not alone."
2. "When [problem] keeps you up at night..."
3. "If [common symptom], here's what's really going on"
4. "The real reason [problem] is so hard to solve"
5. "[Problem] isn't your fault. Here's proof."

**Body Copy Template:**
[Write 125-word ad copy that deeply validates their frustration, shows you understand the real problem, and positions you as someone who has solved this]

**CTA Options:**
- "Here's the solution →"
- "See how others fixed this →"
- "Get the free guide →"

**Emotional Triggers:**
- Frustration acknowledgment
- "You've tried everything" validation
- Hope that there's a better way
- Community (others have this too)

---

### STAGE 3: SOLUTION AWARE → Stand Out From Alternatives

**Objective:** Differentiate your solution from all other options

**Headline Formulas (5 variations):**
1. "Forget [common solution]. Here's what actually works."
2. "Why [your approach] beats [common alternative]"
3. "[X] reasons [target customers] are switching to [your solution]"
4. "The [adjective] way to [desired outcome] that nobody talks about"
5. "[Your solution] vs [competitor type]: Here's the truth"

**Body Copy Template:**
[Write 125-word ad copy that positions your solution as different/better, without directly bashing competitors, and gives 2-3 concrete reasons why]

**CTA Options:**
- "See the difference →"
- "Compare your options →"
- "Why we're different →"

**Image/Video Prompts:**
- "Before/after comparison showing transformation"
- "Side-by-side comparison visual, clean design"
- "Person experiencing the positive outcome, genuine joy"

---

### STAGE 4: PRODUCT AWARE → Remove Objections

**Objective:** Handle doubts and build confidence to buy

**Headline Formulas (5 variations):**
1. "Still thinking about [product]? Here's what [customer type] said"
2. "You looked at [product]. Here's what you might have missed."
3. "[Number] questions you probably have about [product]"
4. "Why [customer type] chose [product] (and what happened next)"
5. "The guarantee that makes [product] risk-free"

**Body Copy Template:**
[Write 125-word ad copy that addresses top 2-3 objections, uses social proof, and creates urgency without being pushy]

**CTA Options:**
- "Get started risk-free →"
- "Join [number] happy customers →"
- "Claim your [offer] →"

**Objection-Handling Elements:**
- Money objection: ROI/value framing
- Time objection: Quick results promise
- Trust objection: Social proof/guarantee
- Fit objection: "Perfect for [specific type]"

---

### STAGE 5: MOST AWARE → Close the Sale

**Objective:** Give them the final nudge to convert NOW

**Headline Formulas (5 variations):**
1. "Still in your cart: [Product]. Complete your order →"
2. "You're [X%] of the way there. Finish what you started."
3. "Your [product/spot/seat] is reserved for [time limit]"
4. "Final chance: [Offer] expires [timeframe]"
5. "Come back and save [discount] on [product]"

**Body Copy Template:**
[Write 125-word ad copy with strong urgency, specific limited-time offer, and direct call to action]

**CTA Options:**
- "Complete my order →"
- "Claim my [discount/bonus] →"
- "Finish checkout →"

**Urgency Elements (only if real):**
- Limited stock
- Price increase coming
- Bonus expiring
- Reserved cart expiring
- Special returning visitor offer

---

## RETARGETING SETUP CHECKLIST

### Pixel Setup
☐ Meta (Facebook) Pixel installed
☐ Google Ads remarketing tag
☐ TikTok Pixel (if applicable)
☐ Custom conversions tracked

### Audience Segments to Create

| Audience | Definition | Stage | Retention |
|----------|------------|-------|-----------|
| Blog readers | Visited blog, not product pages | Unaware | 30 days |
| Problem seekers | Viewed problem content | Problem Aware | 21 days |
| Window shoppers | Viewed product, no cart | Solution Aware | 14 days |
| Cart abandoners | Added to cart, no purchase | Product Aware | 7 days |
| Hot leads | Checkout started, not completed | Most Aware | 3 days |

### Frequency Caps
- Stage 1-2: Max 3 impressions/day
- Stage 3-4: Max 5 impressions/day
- Stage 5: Max 7 impressions/day

### Ad Fatigue Rotation
- Rotate creative every 2-3 weeks
- Test 3 variations per stage
- Kill ads below 1% CTR
- Refresh copy while keeping winning hooks

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## CROSS-PLATFORM STRATEGY

### Meta (Facebook/Instagram)
- Best for: All stages, especially visual products
- Format: Video > Carousel > Single Image
- Placement: Feed + Stories

### Google Display
- Best for: Stages 4-5, high-intent reminders
- Format: Responsive display ads
- Placement: Gmail, YouTube, websites

### YouTube
- Best for: Stages 1-3, education
- Format: Skippable in-stream
- Use: Longer storytelling

### TikTok
- Best for: Stages 1-2, awareness
- Format: Native, non-polished video
- Tone: Entertaining over salesy

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## SHAREABILITY ELEMENT

**Include This in Stage 2-3 Ads:**

"Know someone who struggles with [problem]? Share this with them →"

Button: "Share with a friend"

**Why it works:** People who aren't ready to buy may know someone who is. Word-of-mouth referrals are free.

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## AD TESTING FRAMEWORK

**Test These Elements:**
1. Headlines (biggest impact)
2. Opening hook (first 3 seconds of video)
3. CTA button text
4. Image vs video
5. Offer type

**Minimum Test Budget:**
- $20-50/day per ad
- Run for 7 days minimum
- Need 100+ conversions for significance

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**Want fresh ad variations every week?**
AL can generate new ad copy based on your brand voice and what's performing best. It learns from your winning ads and creates variations that maintain your message while fighting ad fatigue.

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