AutomationLinks

PPC Reporting Tactics And Best Channels To Highlight Your Work - by Brad Smith - AutomationLinks

Brad Smith • Sep 20, 2020

This blog post has been researched, edited, and approved by expert Hannah Peake. Join our newsletter below to get our free marketing guides.

Some of the biggest companies in the world text message their customers, you can use Social Media to communicate and start getting text message optins to your website.

If you want to retain customers, then you need to embrace PPC reporting. It is not all about the PDF reports today. Currently, clients can see the value that is held within fresh data that is available when demanded. They also see value in the information provided through email, brand trend detection.
If you are busy as a marketer, then it can be rather difficult to build some additional channels to aid in client reporting. Some platforms make it is easy for brands as they offer all channels to marketing professionals and agencies for purposes of SEO reporting and PPC. You can rank customers based on data usage, client retention, and growth.

Challenges experienced this year

The greatest challenge this year, 2020, is the COVID-19 outbreak. It has tested SEO and PPC marketers to greater limits. Today, people are cutting budgets, but with very high expectations. Just as was the case before the pandemic, people still want greater ROI in the areas where they have invested. People also want data on demand and attention to accounts created constantly. People want exceptional results. During this time, it is hard to get new customers. The low turnout is currently being used as a success measure. It means, therefore, that you should concentrate on retaining clients as that could be the only way to survive for businesses. If you want the difficult times to be manageable, it is important to ensure that your clients are not only engaged but also happy. It is important to get the best results and stand out from competitors as far as PPC reporting is concerned. Reporting is very important as it reduces churn and helps you be successful.

PPC reporting and channels

PPC report has become a multi-channel thing. The companies that have over 20 clients and with a low churn use around four channels for purposes of reporting success. These top channels also happen to offer data on-demand and live data. Some of the areas worth testing include distribution of PDF reports through email regularly, shared PPC reports viewed using browsers, PPC insights that are automated and distributed via email, TV monitors for monitoring PPC trends for internal teams and clients, and white label portals for clients and embedded PPC reports. If you are in business and you happen to be using the options above, it is important to test all others based on the goals you have about reporting. PPC client reporting has a lot to do with customer retention, not just PDF reports. Clients should see the value that exists in fresh data that is made available when demanded, information made available through email, on TV screens, and so on. This shows that PPC reporting is a multi-channel kind of thing right now.

Utilizing the correct channel for the correct reporting goals

Most people want to see PPC reports so that they can determine the kind of ROI they have achieved. It is also aimed at getting progress updates regularly. Most people need to know whether they are getting the best value for what they spend on PPC and whether the PPC professional they picked to manage investments is indeed the right one. By keeping the rates of conversion and ROI within acceptable levels, clients remain happy. However, it is not usually possible to display a high or consistent ROI in all reports. Conversions have dropped greatly this year across many industries. The best thing is that clients know that paid advertising is important and that they should utilize professional service as long as other needs are satisfied.

Reporting strategies

To report correctly, different reporting strategies are applied and different platforms are used to monitor or gauge the kind of client engagement that is in place. The best platforms for these reports include Facebook ads, LinkedIn ads, Google ads, ad roll, and Microsoft advertising. Web analytics can also be used to offer additional metrics and data from areas such as email marketing, eCommerce, social networks, and SEO audits.
Executive/overview report
This is an overview that marketers need to receive regularly. The report does not have to be sent out that often, but it has to be very detailed. The key metrics needed in this case include ROI, cost, conversions clicks, impressionism, and reach. It helps show the regional breakdowns and the campaigns that have been performing best. It always makes sense to do data comparisons for different quarters of the year. This helps you establish the true performance every year. Proving ROI
This kind of report happens to be very important. It has to do with ROAS, cost, and conversions. You can combine the data from paid advertising contained in the reports with Google analytics. This allows you to set up your business goals and then report on the same. The most important thing is to steer away from any kind of data overload. You should also limit your goals. Having too many goals will end up confusing you and you will not be able to aim at a particular target.
The PPC report should be in a position to show exactly how the money spent on ads contributed to the achievement of the set goals. It should also be easy to know the kind of signups that one got from paid web traffic as compared to organic web traffic. This helps you to decide on the areas that require more investment. Showcase work
Reports are meant to show the best results and improvements made, the ROI, cost per click, and CTR. The reports are meant to reduce churn and keep the NPS high. Finding the metrics that are the best for any period is possible but takes time. It is important to detect positive reports in the reports automatically.
With positive trends generation, you do not need metrics configuration but you need to be paid advertising. Even when you are experiencing a downturn, one gets some positive news.

Conclusion

Marketing agencies and professionals should always adapt to the best methods of reporting PPC and SEO progress. Failure to do so could mean losing clients to competitors. It is now common to see people using different channels to make contacts, telling customers of progress, and letting them know about ROI. You need to do more than send PDF reports.

Less promotion, more presence

A lot of companies use social media platforms to sell products and services actively. This is not received very well among people because, after a point, all those ads become cumbersome. Even if you are a brand looking to grow and push your products, don’t make it an ‘in your face’ ordeal because that is just a bad look. People will get put off and they might never return to your page. Instead, use your creativity to come up with subtle ways to put out your products and services. But most importantly, use social media as a means to engage and communicate with people. Understand people’s needs and try to meet those needs.
You cannot build an empire for yourself on social media in a day. It takes some time and you will need to be patient. Your presence has to be consistent and something people can rely on. Establish a routine, if you say you will post videos every Saturday, make sure you do. Make sure your every post is well-aligned with what your brand stands for. Be in congruence with your brand’s image. Let the social media responsibilities be limited to a few who understand your company’s essence and let them carry it forward.

< Older Post

Newer Post >