How to Get More Leads Using Marketing Systems: The 24x3 Method That Delivers 16% Conversion Rates

Brad Smith • July 25, 2025

Build a complete marketing system that combines YouTube videos, Google SEO, X posts, and automated follow-up sequences to generate consistent leads. I get over 200 leads monthly with a 16% conversion rate using this exact three-part system.



Time Required: 30-60 days to fully implement

Best For: Business owners seeking sustainable lead generation without constant ad spend

Why Most Businesses Stop Too Early (And Miss the Real Opportunity)

I've been helping businesses build marketing systems that actually work, and I've discovered something critical: most businesses I speak with have tried marketing, maybe some ads, got a website or landing page, and then that's it. But that's not where the magic happens.


I'm able to get an average order value of $5000 a month at a 22x ROAS with $11,415,000 average in profit every month through the follow-up system. We hardly spend any money on this marketing and ads. We put a little money into the retargeting and then we send those automated emails.


The difference between businesses that struggle and those that thrive comes down to one thing: having a complete system instead of isolated tactics.


The 24x3 Method: My Proven Lead Generation Framework

The core of my marketing system revolves around what I call the 24x3 method. We want somebody to see you 24 times in three different places over the first month. This isn't random - it's strategically designed to build trust and move prospects through your funnel naturally.


How the Complete System Works

Here's exactly how I structure the full sales funnel that generates over 200 leads monthly:


Traffic Sources (Bringing in ideal customers):

  • Weekly YouTube videos
  • Google SEO and AI SEO optimization
  • X (Twitter) organic posts and ads

 

Conversion Point:

High-converting landing page (17%+ conversion rate)

Follow-Up System:

  • Retargeting ads across multiple platforms
  • Automated email sequences
  • YouTube ads and organic videos for visitors

 

Building Your Content Foundation

YouTube Strategy: Education-First Approach

I post organic YouTube videos so people can learn from me and learn exactly how to do it on their own. And if they realize that it's not something that they want to learn and go do on their own, they can always call and hire me.


Quick tip: Set up three different playlists so people can learn the three different things. This creates a clear learning path and helps prospects self-qualify based on their specific needs.


For more guidance on structuring your video content, check out our how to start a business YouTube channel step by step guide .


SEO Optimization for AI Search

We optimize for SEO and AI SEO. What that does is anytime somebody searches for something in Google, Chat GPT, or Bing, we have a blog post that links back with a video. This creates multiple entry points into your funnel and ensures you're discoverable across all major search platforms.


X (Twitter) Content Strategy

I post organically on X and also run X ads to build value. What I do is I educate and build awareness. As an example, I put posts about how you should be running your ads to get the best results with proper reporting. What that does is it builds value and educates my audience to make them want to come and learn more.


Creating Your High-Converting Landing Page

This landing page converts over 17% of visitors into a lead once they fill out the form. They're able to get on my email list so I can follow up. I also send them to my blog page so they can learn from me after they fill out the form.


Key Elements of High-Converting Landing Pages:

  • Clear value proposition
  • Simple form (don't overcomplicate)
  • Direct path to your blog for continued education
  • Immediate email list capture

 

Whether visitors fill out the form or not, we start showing them YouTube ads, YouTube organic videos if they watch a video, and automated emails. This ensures no one falls through the cracks.


The Follow-Up System That Generates Real Revenue

Automated Email Sequences

I use Go High Level , which tracks every lead, where they came from, their UTMs, their sources, and then adds tags so we can properly follow up.


My Three-Email System:

  1. Email Confirmation: I send out an email that tells them they need to confirm their email to make sure it's a legit person
  2. Free Offer Delivery: We send them the free offer, which is our three-step guide to help them
  3. Newsletter Integration: Get them into the newsletter if they don't sign up for the lead magnet

 

These three emails show you exactly how to do the marketing, how to do the system with the follow-up, and then how to do the retargeting. That's where the magic happens.


For detailed email automation strategies, explore our simple email automation that generates more sales resource .


Survey and Qualification Process

After the first few days, we get them to a survey page. Once they get to that survey page, it's going to have another YouTube video and give them a survey that they can fill out. Through that, they're going to automatically go to our checkout page where they can sign up for the full offer.


Qualification Criteria:

  • If they are above $100,000 a month, we allow them to go schedule with us (they usually convert at about 50%)
  • If they don't qualify for making over $100,000 a month, we send them to the content page and allow them to purchase their entire marketing plan on their own


Long-Term Relationship Building

Everyone goes into the newsletter. I ask them to become an affiliate for us and refer three people if they become a client. This creates a sustainable growth loop where satisfied clients become your best source of new prospects.


Implementation Blueprint: Getting Started

Step 1: Content Creation (Week 1-2)

  • Build playlists and YouTube educational videos
  • Set up blog posts optimized for AI search
  • Create your landing page with clear value proposition

 

Step 2: Automation Setup (Week 3-4)

  • Install Go High Level for lead tracking
  • Set up automated email sequences
  • Create retargeting pixel campaigns

 


Step 3: Multi-Platform Presence (Week 5-6)

  • Post organic content on your favorite platform (I prefer X, you might like Instagram or TikTok)
  • Set up retargeting campaigns
  • Launch YouTube ad campaigns for website visitors

 


Step 4: Scale and Optimize (Ongoing)

  • Monitor conversion rates and adjust messaging
  • A/B test different landing page elements
  • Expand successful content themes

 

Advanced Strategies for Maximum Impact

Retargeting That Actually Works

We show YouTube ads, YouTube organic videos if they watch a video, and automated emails to anyone who hits the landing page. This multi-touch approach ensures maximum visibility without being overwhelming.


Content Repurposing System

Turn one piece of content into multiple touchpoints across your funnel. Each YouTube video can become blog content, social media posts, email newsletter content, and ad creative.


For comprehensive automation strategies, check out how to automate your marketing in 2025 full guide .

Key Takeaway: The entire follow-up system is how you increase profits, increase revenue, and scale your business. It's not just about getting traffic - it's about nurturing every single prospect until they're ready to buy.


Recommended Tools and Resources

To implement this system effectively, you'll need the right tools:

  • CRM and Automation: Go High Level for complete lead management
  • Email Marketing: MailerLite for automated sequences
  • Website Builder: Duda for high-converting pages
  • Social Media Automation: HypeFury for consistent posting
  • Tracking and Analytics: AdKong for performance monitoring

 

Take Action: Build Your Lead Generation System

What are you waiting for? It's time for you to build out a follow-up system so no lead ever forgets about you. You can provide value and increase your profits.


If you want this exact three-part system that we built out, comment "system" and someone from my team can send you the complete breakdown.


All the software I mentioned today is in my affiliate recommendations - you can get trials and we can help you get it set up.


For more strategies on marketing, advertising, and automation, subscribe to get more insights: Subscribe here .

  • How long does it take to see results with this system?

    Most businesses start seeing increased lead flow within 30-60 days of full implementation. The key is consistency across all touchpoints and not stopping at just the initial setup.

  • What's the minimum budget needed to get started?

    You can start with organic content and basic automation tools. I recommend budgeting $200-500 monthly for essential tools and a small retargeting ad spend.

  • How do I know if my landing page is converting well enough?

    My landing page converts over 17% of visitors. If you're below 10%, focus on clarifying your value proposition and simplifying your form. Between 10-15% is good, above 15% is excellent.

  • Can this work for any type of business?

    Yes, but the content and qualification criteria need to be adapted to your specific industry and target customer. The framework works across industries - the messaging needs customization.

  • What if I'm not comfortable making videos?

    Start with written content and gradually work up to video. You can also repurpose written content into video format using AI tools. The key is providing valuable education consistently.

  • How often should I post new content?

    I recommend weekly YouTube videos and daily social media posts. Consistency matters more than frequency - choose a schedule you can maintain long-term.

  • What's the difference between this and just running ads?

    This system creates owned audiences and builds relationships over time. Ads without follow-up systems waste money. This approach reduces your dependence on paid advertising while increasing conversion rates.

  • How do I handle leads that don't qualify for high-ticket services?

    Create lower-ticket educational products or courses they can purchase. This still generates revenue while building your audience for future higher-value opportunities.

  • Should I focus on one platform first or launch everywhere simultaneously?

    Start with the platform where your audience is most active. For me, that's X, but it might be Instagram or LinkedIn for your business. Master one platform before expanding.

  • How do I track which parts of the system are working best?

    Use UTM parameters and proper attribution tracking. Go High Level tracks sources automatically, but you should also monitor conversion rates at each stage of your funnel.

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