How to Get 10 Clients a Month Using Retargeting (Step-by-Step System)
Key Takeaways:
- Retargeting ads increased my leads and clients by 30% while preventing competitors from stealing prospects
- Data Shopper provides 90-100% visitor tracking accuracy vs Facebook's 40-50% identification rate
- Multi-platform retargeting system generates 10+ additional clients monthly from existing traffic
- Implementation works across e-commerce, coaching, local services, and SaaS businesses
- System creates automated touchpoints that keep you top of mind 24/7
The Problem Most Businesses Face with Lead Generation
Hi, I'm Brad Smith. I've been doing marketing for the last 10 years and have worked with over 2,500 brands. In my experience, if you're not running retargeting ads, your leads will forget about you or even worse, they'll go and work with your competitors.
Here's the reality: Retargeting ads have increased our leads and clients by 30%. This isn't just theory—it's a proven system that I use to consistently bring in 10+ clients every single month.
What Is a Retargeting Ad System and Why It Works
A retargeting system tracks your website visitors and automatically shows them targeted ads across multiple platforms (Meta, Google, YouTube, X) while triggering follow-up emails to keep you top of mind.
- Implementation Time: Can be set up in under a week
- Best For: E-commerce, coaching, local services, SaaS—any business losing leads to competitors
Yes, retargeting ads are stalkerish, but they work because you want to make sure your leads never forget about you. This system combines automation, email marketing, and behavioral targeting to create constant touchpoints with your leads, ensuring you stay top of mind.
Whether you're in e-commerce, coaching, local services, or SaaS, this system works because it's fast to implement, works 24/7, and keeps your pipeline full with minimal effort.
How to Track Website Visitors with 90-100% Accuracy
The biggest problem with standard tracking is that when you go over to your Facebook ad manager, it's only actually picking up about 40 to 50% of your visitors. This is where most businesses lose potential clients.
The Data Shopper Solution
What you need to do is install something like Data Shopper to see exactly the data. Here's what this software does:
- Collects all data from website visitors, even if they don't fill out a lead form
- Connects email addresses from AOL, Yahoo, and other providers back to visitor profiles
- Provides 90-100% accuracy vs standard pixel tracking
- Shows exact traffic sources including Google, YouTube, Twitter, and Bing
I can see exactly where visitors are coming from and which pages they visited. For example, I'm seeing that 42 people came from a specific blog, so I know I want to retarget them and remind them to come back and work with me.
You can even see their income, their age, their gender, and where they came from. Most of my leads come from Google and then YouTube as the second source.
For more comprehensive CRM setup to manage this data effectively, having a proper system in place is crucial.
Step-by-Step Implementation for Multi-Platform Retargeting
Step 1: Create Top-of-Funnel Content
It all starts organically for me. I do podcast and YouTube videos and then rank them on Google. For today's example, I have a podcast with over 12,000 views and 307 watch time hours. This is called top of funnel—where we bring in our ideal customers.
You can do this on Google Maps, SEO, social media, whatever way you're bringing in new leads to find you in the first place. That's where you want to start.
Step 2: Convert Content to Blog Posts
From there, we rank it on a blog and it starts showing up on Google. We plug it into our blog post, and then we embed the YouTube video.
Step 3: Install Advanced Visitor Tracking
Install Data Shopper or similar tracking software that identifies visitors with 90-100% accuracy. This shows you:
- Exactly which pages visitors viewed
- Their traffic source (Google, YouTube, social media)
- Demographics and behavioral data
- Email addresses for retargeting
Step 4: Set Up Multi-Platform Retargeting Ads
Now, it's time to start retargeting. We retarget on X, Google, YouTube, Meta, Instagram, all the different channels, and even automation emails.
When I head over to my ad manager, after somebody visits my website, I set up this retargeting ad that basically says, "Hey, don't forget about me. Come back to the site when you're ready."
What you want to do is set up a similar ad on every single platform. We have this ad on:
- X (Twitter)
- Meta (Facebook)
- YouTube channels
For detailed guidance on retargeting ads across different platforms, this system scales with your business.
Step 5: Implement Email Automation
Along with the ad retargeting, set up automated email sequences that trigger when someone visits specific pages. This creates multiple touchpoints across both paid ads and email marketing.
Learn more about email marketing automation to maximize your follow-up effectiveness.
Results You Can Expect
Once it's all said and done, you should start seeing an increase in active users because this data is going to plug back in.
My actual results: I had 29 purchases in the last 30 days. 10 of those came from retargeting. So those 10 probably wouldn't have signed up if they didn't hear about me again through retargeting.
I average about 20 leads a month that actually purchase. So out of about 100 to 150 leads, about 20 purchase. Since I set up this retargeting ad, we bumped it up by 10 more leads—that's a 50% increase in conversions.
When you go and look back in your events manager and you plug this data back in, you're going to see that you have 90 to 100% accuracy rate. So that way you know you're retargeting the right people.
Tools You Need to Get Started
Based on my experience with over 2,500 brands, here are the essential tools for this system:
- Visitor Tracking: Data Shopper for 90-100% visitor identification accuracy
- CRM Management: GoHighLevel for managing leads and automation
- Website Builder: Duda for fast-loading, conversion-optimized pages
- Email Marketing: MailerLite for automated follow-up sequences
Three Ways to Implement This System
If you want to take action on this, there's a couple things you can do:
- Learn It Yourself: You can go learn how to do all of this on your own. Comment "system" below and you'll get my full training to learn how to do this yourself.
- Hire a Freelancer: You can hire a freelancer on Fiverr that's really low cost and can set all this up for you.
- Work with Professionals: You can work with a fractional CMO agency or hire your own company. We're a marketing agency and we actually implement all of this for you.
For businesses ready to scale quickly, check out our marketing accelerator program.
Why This Strategy Works for Any Business Type
Retargeting ads create constant touchpoints with your leads, ensuring you stay top of mind. Whether you're in e-commerce, coaching, local services, or SaaS, this system works because it combines automation, email marketing, and behavioral targeting.
The key is that people need multiple touchpoints before they buy. Without retargeting, you're essentially paying for traffic once and hoping people remember you. With this system, you're staying in front of them across multiple platforms until they're ready to buy.
Take Action: Your Next Steps
So what are you waiting for? It's time for you to set up these retargeting ads. Use your videos like podcasts and long form videos to bring in a new audience. Set up blog posts, get them onto your website, install something like Data Shopper, and then you can start retargeting and showing your ads to everybody.
The system I've outlined has helped over 2,500 brands increase their leads and conversions. With proper implementation, you should see results similar to mine—a 30% increase in leads and 10 additional clients per month from retargeting alone.
Key Takeaway: If your leads are forgetting about you or choosing your competitors, this simple retargeting system fixes that—fast. The combination of accurate visitor tracking, multi-platform retargeting, and automated follow-up keeps your pipeline full with minimal ongoing effort.
Ready to implement this system? Visit our complete marketing system to get started today.
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How much does it cost to set up retargeting ads?
You can start with as little as $5-10 per day across platforms. The key is having proper tracking in place first, which is why I recommend Data Shopper for accurate visitor identification.
How long before I see results from retargeting?
Based on my experience, you should start seeing increased conversions within 2-3 weeks of implementation. I saw a 30% increase in leads and clients after setting up this complete system.
What's the difference between standard Facebook tracking and Data Shopper?
Facebook's pixel only identifies 40-50% of your visitors. Data Shopper identifies 90-100% of visitors, giving you much more accurate retargeting audiences and better results.
Can this work for local businesses?
Absolutely. Whether you're in e-commerce, coaching, local services, or SaaS, this system works. The principles are the same—track visitors, retarget across platforms, and automate follow-up.
How many platforms should I retarget on?
I recommend starting with the platforms where your audience is most active. We retarget on X, Google, YouTube, Meta, Instagram, and through email automation for maximum coverage.
What if someone visits multiple pages on my website?
Data Shopper tracks exactly which pages visitors view, so you can create specific retargeting campaigns based on the content they consumed. This makes your retargeting more relevant and effective.
How do I know if my retargeting is working?
Track your conversion data in your events manager. I can show you exactly how many purchases came from retargeting vs other sources. In my case, 10 out of 29 monthly purchases came directly from retargeting.
Is retargeting too "stalkerish" for my brand?
Yes, retargeting ads are stalkerish, but they work because you want to make sure your leads never forget about you. The key is providing value in your retargeting messages rather than just pushing sales.
What type of content should I create for top-of-funnel traffic?
I use podcast and YouTube videos that rank on Google. You can use Google Maps, SEO, social media, or whatever way you're bringing in new leads. The key is having quality content that attracts your ideal customers.
Can I implement this without technical skills?
You have three options: learn it yourself (I provide full training), hire a low-cost freelancer, or work with a professional agency. The system can be implemented regardless of your technical background.
