AutomationLinks

1. Start with Landing Pages: Use landing pages to offer something valuable in exchange for visitors' email addresses. This first step is crucial for building relationships and increasing your website's conversion rates.
2. Automate Your Follow-Ups: Whether someone abandons a cart or fills out a contact form, set up automated emails to remind them what they're missing out on. A little nudge can go a long way in bringing them back to complete their purchase or book a service.
3. Use Scheduling Tools for Appointments: If you're in a service-based business, eliminate the back-and-forth of scheduling meetings. Direct visitors from your contact form straight to a scheduling tool where they can book a time to chat with you.
4. Personalize the Experience: Tailor your automated messages and landing pages based on the visitor's actions. Personal touches make potential customers feel valued and more likely to engage with your business.
   

1. Introduction
2. It's Time to Automate Your Website
3. Boosting Your Website's Conversion Rate
4. Why Landing Pages are Your New Best Friend
5. Streamlining Interaction with Automation
6. Simplifying Automation for Contact and Landing Pages
7. Keeping the Connection: Follow-Up and Sales Pages
8. Wrap-Up: Get Your Website Working Smarter

Connect With Us On X

Connect with AutomationLinks owner Brad Smith on X (formerly Twitter) here to learn more about advertising. Feel free to message him with any questions about X advertising and marketing.

Did you know the average website only converts about 1% of its visitors into leads or customers? That's a pretty slim chance of turning your hard-earned traffic into something valuable. But what if I told you that with a bit of automation, we could boost that number to an impressive 15 to 30%? It's all about letting your website do the heavy lifting while you focus on running your business, working with your clients, and continuing to grow.

Here’s the secret sauce: start with a landing page. It’s the cornerstone of building better relationships with your visitors. Unlike the rest of your website, where visitors might wander through your menu exploring your team size or pricing options, a landing page keeps things focused. It’s especially crucial considering 80% of your visitors are likely scrolling through on their phones—maybe you’re even reading this on your phone right now! A well-designed landing page directs your visitor’s attention to a specific message and encourages them to sign up to your email list. From there, you can start sending them tailored information on autopilot.

Key Tips to Enhance Your Landing Page:

Landing pages are like your website's friendly handshake, saying, "Hey, want something cool for free? Just leave your email." It's a straightforward swap. Whether it's a guide, a discount, or a behind-the-scenes video, you're kicking things off on a positive note. This approach is key because, usually, folks pop onto your site to check you out—seeing if they can trust you, what you offer, and for how much. Sadly, most of the time, they bounce without a peep, and you miss the chance to connect.

That’s a bummer because the average website grabs less than 1% of visitor emails, which isn’t great. But here’s a cheer-up fact: adding a landing page can rocket those numbers to between 15 and 30%. This isn’t just about snagging an email; it’s the first step in building a real relationship. Turning a casual website visitor into a customer starts with that simple exchange on a landing page. So, it's not just about making that first connection; it's about setting the stage for more.

Tips for Making Landing Pages Work Harder for You:

• Focus on value: Offer something genuinely useful or interesting in exchange for their email. This shows you’re about giving, not just taking.
• Make it clear and simple: Your landing page should be easy to understand at a glance. A confused visitor is a lost opportunity.
• Keep it relevant: The freebie should be closely related to your products or services. This ensures you attract the right kind of leads.
• Use engaging visuals: A picture’s worth a thousand words, especially when you’re trying to grab attention quickly.
• Follow up wisely: Once you have their email, don’t bombard them. Send a welcome message, then nurture the relationship with helpful or entertaining content.
  

Once you've got someone interested enough to visit your website and fill out a form, the next step is crucial. Whether they've landed on your page and considered a purchase or reached out through your contact form, this is where automation shines. For e-commerce sites, an abandoned cart can turn into a nudge via email, gently reminding them of what they've left behind. Service-based businesses, on the other hand, can leap at this opportunity to book a call. Imagine a visitor fills out your contact form and instantly gets directed to schedule a call. It's seamless.

This direct-to-scheduler approach is a game-changer, especially for service-based businesses. No more back-and-forth emails trying to pin down a time that works. They fill out the form, and bam, they're on your calendar for a Zoom call where you can connect, understand their needs, and offer a personalized quote. It streamlines the process beautifully, making it easy for you to build that relationship with potential clients without the usual hassle.

Here’s how to set up your own automation for better conversions:

• Use an automated scheduling tool: Pick a tool that integrates with your website platform and allows instant appointment booking.
• Create clear, compelling calls to action: Whether it’s for scheduling a call or reminding about an abandoned cart, make sure your message is direct and enticing.
• Personalize the follow-up: Use the information from their form submission to tailor your emails or appointment invites, making them feel more personal.
• Streamline the process: Make sure the transition from form submission to scheduling a call or receiving an email is smooth and quick.
• Monitor and tweak: Keep an eye on how well your automation is working and be ready to adjust to improve conversions.
  

So, you've got your contact pages and landing pages sorted. Nice work! But there's more you can do, especially if you're running an e-commerce store. It's all about making sure those almost-purchases don't slip through the cracks. Let's talk about setting up abandoned cart reminders. Imagine someone's browsing your store, decides to buy your email template series, adds it to their cart, and even starts the checkout process. They're interested but might want to double-check the final price with shipping or think it over. Maybe they even apply a coupon code, see the price drop, and think, "Great, I'll grab this... just not right this second." And then they're off, distracted or needing to wait for a better time to complete the purchase.

This is where the magic of abandoned cart reminders comes in. It's like a gentle nudge to remind them, "Hey, looks like life got in the way of your shopping. Don't forget to come back and finish checking out!" It's not pushy; it's just a helpful reminder that they were interested in something and might still want to buy it. Setting this up can make a big difference in catching those almost-sales.

Easy Steps to Set Up Abandoned Cart Reminders:

• Automate the reminder: Use your e-commerce platform's tools to send an automated email to customers who leave something in their cart.
• Make it personal: Tailor the message to sound friendly and understanding. Acknowledge that they were probably busy or got distracted but that their potential purchase is waiting for them.
• Offer a little nudge: Sometimes, a small incentive like an additional discount or free shipping can turn a maybe into a definite yes.
• Keep it simple: Don't overload the message. A simple, "Hey, you left something in your cart!" works wonders.
• Time it right: Experiment with the timing of your reminder. Sometimes a few hours is enough, but other times, a day later might work better.

Setting up those handy reminders and follow-ups is easier than you might think, thanks to email marketing software. Whether you're using Nutshell or MailerLite like we do, or you're exploring options like Klaviyo, these tools are lifesavers for keeping in touch after someone bounces from your site. The key here is making sure you don’t lose that connection. People might leave your site for a bunch of reasons – maybe they’re comparing prices with your competitors, maybe they got distracted, or maybe they just ran out of time. Whatever the reason, you want to make sure they remember you and what you have to offer.

And here’s another thing: Don’t forget about the power of a good sales page. After someone fills out a form on your site, you’ve got a golden opportunity to show them exactly what they need to see next. Whether it’s your pricing, your best offer, or the action you want them to take, a well-crafted sales page can make all the difference. It’s like rolling out the red carpet and showing them exactly where to walk next.

Here’s how to make the most of your follow-up and sales page:

• Choose the right email marketing tool: Look into what each platform offers and pick one that suits your business needs.
• Automate your follow-ups: Set up automatic emails to gently remind visitors about their unfinished business on your site.
• Personalize your messages: Use the data you have to make your emails feel personal. A little customization can go a long way.
• Create a compelling sales page: Make sure your sales page is clear, attractive, and to the point. Highlight your offers and make the next steps obvious.
• Test and optimize: Always be testing. See what works best for your audience and keep improving your follow-up emails and sales page.
  

AutomationLinks

AutomationLinks is a digital marketing agency located in Wilmington North Carolina. We have worked with over 6,000 businesses and nonprofits over the last 10 years. We believe in a relationship marketing approach to help you turn visitors into customers using automation.