How my client CRUSHED X Advertising with My Follow up System! [Case Study]

Brad • September 4, 2024

4 Tips to automate your X (Twitter) advertising

The Two R's: Reminders and Relationships : I've identified many business owners' common mistake: sending ads directly to their websites. This approach ignores that less than 1% of customers are ready to buy immediately. Instead, I focus on the "Two R's" - reminders and relationships.
Automated Follow-up System: I've developed an automated follow-up system that takes someone from being a stranger to a loyal customer. This system involves multiple touchpoints across various platforms, including Google, YouTube, and Twitter/X. It's designed to keep your brand top-of-mind and build trust over time.
The Power of Retargeting: Retargeting is a crucial component of my strategy. By showing ads to people who've already interacted with your brand, we can significantly increase the chances of conversion. This cost-effective approach often costs just pennies per click while driving millions of impressions.
Email Automation Sequence: I've created a five-email sequence that gradually builds trust and relationships with potential customers. Each email serves a specific purpose, from providing value to sharing your story and ultimately leading to a sale. This sequence works on autopilot, nurturing leads even when you're not actively working.

Case Study: How We Increased a Client’s Revenue by 41% in Three Months

Over the last nine years we have worked with over 2,500+ business owners using the latest marketing strategies. Today, I want to share a case study that demonstrates the power of how X ads are working for brands around the world.
We recently helped a client increase their revenue by 41% in just three months using X ads. This wasn't achieved through some trendy marketing gimmick but by implementing a solid strategy focused on building relationships and staying top-of-mind. Let me walk you through how we did it.

See all of our 5+ star reviews by clicking here .

The Common Mistake and The Solution

One of the biggest mistakes business owners make is relying solely on direct website clicks. They send ads straight to their website, hoping for immediate sales. But here's the truth: less than 0.001% of your audience is ready to buy now. That's why I developed the "Two R's" approach: Reminders and Relationships.
Instead of pushing for an immediate sale, we focus on building relationships with potential customers and reminding them of our client's brand. This approach ensures that our client is the first name that comes to mind when they are ready to buy.

The Full Workflow

Our strategy begins with capturing attention through organic X (Twitter) content and helpful guides. The goal is to take someone who's never heard of the brand before and guide them through a journey:

Get them to follow the brand on social media
Encourage them to join the newsletter
Retarget them with ads to keep the brand fresh in their minds
Build relationships through valuable content and training videos
Finally, ask for the sale

This approach works because it focuses on low-cost attention. As Gary Vaynerchuk often says, we need to look for the most underpriced attention to reach our audience for the lowest cost.
Right now, that's X (Twitter), where we can run ads at an incredibly low cost, driving millions of impressions and thousands of profile clicks for pennies per click.

The X/Twitter Strategy

Our Twitter/X strategy is simple but effective:

We set up a X ad that directs people to the client's profile page.
The goal is to get them to either follow the account, leave a comment, or subscribe to the newsletter.
Once they've interacted with the ad, the Twitter pixel adds them to our retargeting list.
We then show them more ads in the future, keeping the brand top-of-mind.

The Email Automation Sequence

Once someone joins the newsletter, they enter our automated email sequence :

Email 1: Welcome and introduction
Email 2: Provide something of value, giving them a reason to open and engage
Email 3: Share the brand's story, building trust and likability
Email 4: Introduce the services or products offered
Email 5: Make the sales pitch, including a coupon code or direct booking link

The Power of Retargeting

After the initial interaction, our retargeting ads kick in. We aim for people to see the brand at least twice, as this is when they start to remember the name.
We use video ads to further encourage relationship-building, helping potential customers get to know, like, and trust the brand.
By the third ad, we can start asking for more engagement, such as following the account or leaving a comment.
We also offer high-value incentives, like our full X audience that can be copied and pasted into their ad account.

The Final Step: The Purchase

The beauty of this system is that by the time we direct people to the purchase page, they already like and trust the brand.
We've built a relationship, so there's no need for a separate landing page. When they're ready to buy, they'll buy from us.

Conclusion:

This automated follow-up system has transformed our client's business. They're now seeing sales like never before, all happening on autopilot.
It's not because of some trick or the latest marketing trend, but because we're actually following up, building relationships, and reminding leads about the business.
If you're not using a system like this for your brand, you're leaving money on the table. It's time to stop relying on direct marketing and start focusing on building lasting relationships with your audience.
Remember, it's not about making the sale today, it's about being the first choice when your customer is ready to buy.
If you’re interested in seeing how this process works in more detail, download join our X Advertising Accelerator .
I’ll walk you through the exact steps I used to help this client grow their revenue, and I’ll even share a blueprint you can copy and paste into your own business.