5 Email Follow-Up Strategies That Convert

• Personalization is crucial: Make your emails as personable as possible, using the recipient's name and a conversational tone to increase open rates.
• Deliver on your promise: In the first email, provide the lead magnet or content you promised, and ask for a response to ensure delivery.
• Use consistent subject lines: Keep email threads consistent by using the same subject line with "Re:" added for follow-ups, making it easier for recipients to find and reference your emails.
• Build relationships across platforms: Invite leads to connect on other platforms like LinkedIn to maintain engagement and brand awareness.
• Re-engage with a simple question: For cold leads, use a simple subject line and ask "Is this still the best email for you?" to achieve high open rates and re-establish contact.

You're reading this because you want to send emails, get responses, and convert leads into customers. That's what we're going to accomplish in the next few minutes with three emails that get opened, averaging over an 80% open rate.

I'm Brad Smith, owner of Automationlinks and I've helped over 2500 businesses grow in the last 10 years. I'll give you actual insights you can copy, paste, and implement into your brand. If you want my full follow-up guide, stick with me to the end and I'll show you where to get it so you can follow up with leads for years.

Let's dive into my three automated emails that I see getting the best results. I use software called Go High Level to send personal-style emails. The key is to make your emails as personable as possible, with your name and a normal text style. You want the recipient to think you personally sent it to them one-on-one. That's what's truly going to get those emails opened.

Email #1: Delivering the Promise & Getting a Response

In your first email, give them exactly what you promised. If someone came in on a lead magnet on your website, give them the lead magnet. But the ultimate goal is to get them to respond.

Address their first name, tell them who you are, and remind them of what they downloaded. Not everyone's going to download it right away. Then ask them to respond back so you can actually send them the guide.

To get 80% to 90% open rates, say something like, "If I'm going to give you this guide, just respond back so I can make sure it hits your inbox." What's the point of having a CRM full of thousands of leads if none of them open it?

Make it as personal as possible. Send it from your name, make the subject line the exact thing they downloaded so you don't confuse them. You have to expect that your leads are busy - they're picking up their kids from school, driving down the road. They don't have time to open their email and read the whole guide most likely. You want them to be able to remember and reference what they downloaded in their email so they can easily go back and search for it.

Email #2: Follow-Up and Building Trust

In the second email, follow up and make sure they got what you gave them. Say something like, "Hey, by the way, just making sure you got my free guide."

Use the same subject line as before, just add "Re:" in front of it so it stays in the same thread. You don't want to shock or confuse people or make it so they can't find your emails. Keep it in the same subject line, the same thread, the same name so they remember. That way they come back and open it, and they can reference this when they're ready to get that guide.

This approach will help you maintain that 80% to 90% open rate. From there, have them connect and follow you in other places so they continue to remember you. In the P.S., invite them to connect with you on LinkedIn. That way you can continue building that relationship - they'll see your LinkedIn posts and your emails, so they start remembering you and your brand.

Email #3: Re-engaging Leads with a Simple Question

For the third email, you can simply leave the subject line blank, add a dot, or add a question mark - whatever it takes to draw their attention. What we want them to see is the first line of text, which is called the preview text.

Say something like, "Is this still the best email for you?" If you have a lead or potential sale that's not responding, maybe they've gone cold or gone through your email series without clicking or opening anything, this will get you a 90% open rate. It's an easy "yes" response back, and now you're going to start hitting their inbox again.

Where to Get My Full Follow-Up Guide

I hope this brought you value. As promised, I have a full follow-up guide that will teach you exactly how to bring new leads in and follow up with them until they're ready to buy. Just click on " blueprint " and you will be redirected to the follow-up guide page.


If this brought you any value, here is the entire playlist that shows you how to continue following up with your leads in all kinds of different ways, so go check that out.