5 Essential Strategies for Effective YouTube Advertising

• Avoid Disruptive Pre-Roll Ads Focus on creating YouTube ads that don't interrupt the user experience, unlike the annoying pre-roll ads that viewers often skip.
• Optimize for Multiple Devices Set up your ads to appear on tablet, mobile, and desktop, but turn them off for TV where viewers can't interact with them.
• Leverage Recommended Videos Position your ads as recommended videos next to relevant content or competitor channels to increase visibility and engagement.
• Create Native-Looking Ads Design your ads to blend in with regular YouTube content, making them less intrusive and more likely to be watched.
• Target Similar Content Place your ads alongside videos with similar topics or themes to reach viewers who are already interested in your niche.

I freaking love YouTube ads, but if you do them wrong, you could really screw up. If you do them right, you can make a ton of money. Hey there, my name's Brad Smith, owner of Automationlinks . We have helped over 2,500 people grow online for the last 10 years.

Today I'm going to walk you through my favorite YouTube ads - and it's not the one that comes up before the video that you can't wait to skip, skip, skip. Those are so annoying. You don't want to show that to your customers. You want to create a good user experience for your customers that find you when they're searching for you. Let's dive in.

Why YouTube Ads Beat Other Platforms

When you're setting up your YouTube ads, there are a couple of different options. Here's a quick summary:

1. Choose videos
2. Click on video views
3. Shut off multiformat ad

Optimizing Ad Placements for Desktop and Mobile

The most important thing is you need to shut this off on TV. I've got a TV over here - I don't want to see ads I can't click, I can't go to your website on that TV. So shut off TV, just have it on tablet, mobile, and desktop. Here's what the ads look like:

• An ad showing software like Fiverr where you can either start now or watch.
• Another ad that's just sponsored, with "sponsored" shown below the video.
• An ad on mobile that looks like a video at the top with title, description, sponsored tag, and watch/sign up buttons.
• An ad that appears while watching a video, like a Peloton ad showing up while watching a camera tutorial.

How to Target Relevant Video Recommendations

On YouTube, you'll see sponsored ads on the right side as recommended videos next to another channel.We want to have the ad in the suggested videos on the side.

Creating Ads That Engage and Convert

You want to make it a good user experience. But what's really important is having your video as a recommended video after somebody watches something similar. For example, if I do business content and somebody's watching a marketing and advertising YouTube video, I want my ad to show up next to that as a recommended video. That's the power of YouTube - you want to be a recommended video next to either your competitors or similar channels that you know people are watching.

Final Tips for High-Converting YouTube Ads

If you want to try this, make sure you subscribe to my playlist . I'm going to continue every Friday posting how-to videos for YouTube ads so you can learn how to do these on your own. Here is the complete guide " blueprint " for you to replicate.

Thanks again for reading, and if this post brought you any value, give me a subscribe and I'll see you in the next one!