Choose the Right Software

Before you spend a dime on marketing, make sure you've built your store on a solid foundation. Opt for fast, reliable software that facilitates a smooth customer journey.

Learn from the Leaders

Remember, giants like Amazon didn’t grow overnight. Their seamless checkout experience sets the gold standard. Take a cue from them; make the process simple, secure, and fast.

Craft Compelling Copy

When a potential customer lands on your website, your copy should speak directly to their needs and pain points. Eliminate friction by guiding them effortlessly from product selection to payment.

Optimize for Usability

Don't hide your checkout page. Reduce clicks wherever possible to make navigation a breeze for those ready to purchase.

Capture Lost Sales

Abandoned cart? Not a problem if you set up automated emails to recapture those sales.

Harvest Reviews

Automatically request reviews from satisfied customers. A good rating is often the nudge a new customer needs to click that "Buy Now" button.

Follow Up

By following up with your visitors and customers you'll see an increase of 7-15% in sales and a 3x return on repeat customers. The goal is to provide value in your messages, stay in touch, provide the latest updates for your company and give special discounts to anyone that stays on your lists.

 
Some emails you can use are:

1. Abandon cart emails if they don't complete their purchase
2. Black Friday or holiday specials specifically to your list
3. Ask for referrals and reviews from customers
4. Up-sell other products and services to loyal customers
   

 We always recommend having a profession create your e-Commerce store so it's set up correctly. But if you are wanting to try and do it on your own we recommend either using Shopify or Ecwid shopping carts on your website.

We have our own shopping cart that's hosted on Amazon Web Servers that will give you 100% up-time and allow your store to look just like the Amazon checkout experience. You can sign up for that when joining our e-Commerce Funnel    program or by purchasing any of our hosting plans.

When searching for your ideal shopping cart platform you want to look at overall cost, will they integrate with your current website, is their website builder reliable and you'll even want to make sure it's mobile friendly.

We always recommend giving something away on the website in exchange for the visitors email address. By collecting emails you'll be able to follow-up with your customers even if they don't purchase from you that same day. The average website only gets a 0.01% purchase rate the first time someone visits your site. Your goal, start building relationships through emails or retargeting to get your visitors back to your site.


You can give away a coupon code with a popup when someone comes to your website in exchange for their email. Additionally, you can have them opt-in to a FB messenger bot in exchange for the coupon code so you can build an ever stronger relationship with them.

Tip #4: Master Marketing Channels

Test Before You Invest

Before launching into expensive ad campaigns, test your funnel organically with a trusted audience to refine any bumps.

Know Where Your Customers Are

Are they Googling for products like yours? Are they scrolling through Facebook? Find out where your audience hangs out and target your ads there for maximum ROI.

Marketing The Funnel On Google

 If your company sells products people would search for in Google then you must be on Google shopping cart. Think about other products you purchase, you either go to Google to look for new shoes or you go to your favorite brands website.

If you are not a household brand then most likely your customers are going to Google to search for keywords related to your company. Start by getting on the Google shopping feed and then running some PPC Google ads for the keywords your customers would search for on Google.

Now is the time to start building your brand. Most likely your customers aren't on social media "searching" for your product but you can use it to stay top of mind and build your company brand.

Use tools like Facebook Pixel Retargeting and build communities online to build your brand. This will help potential prospects not forget about you and when they are ready they'll come to you for their online purchase.

  Sometimes your ideal customers don't even know to search for your product. You may have a nice product or something consumers don't know about yet.

In this case you must do paid outreach, you can start reaching out in groups online, building email lists and even creating marketing videos to educate your audience about your products and why they need it.

So if you already have an e-commerce or a shop set up, make sure you leave a comment below. Let me know what that link is, so we can go check it out. And if I see anything on there, I'll let you know if there's anything that you can fix or improve it.

If you don't have one set up yet, make sure to reach out to us and we'll set you up on the strongest foundation. We'll build it, automate it for you, and we can even help you market it.

I want you to be successful online, that's why you can reach out to me directly if you have any questions or need any help with your e-commerce funnel. You can even hire us to create and build your e-Commerce funnel with our recommended software. Simply click here to learn more or start a live chat with us if you have additional questions.