Lesson 2 - Email Automation

Learn how to automate your marketing using this blueprint

Course Contents

  • Lesson 1 - Social Media Automation

    A 7 day marketing automation checklist is displayed on a white background.

    In this lesson we will cover what to post, what days to post, what times to post, and how to automate social media content posting.

    View Lesson 1

  • Lesson 2 - Email Automation

    Email automation series

    We will be covering how to automate your first 3 emails, when to send them, how long they should be, and best practices to get the highest open rates.

    View Lesson 2

  • Lesson 3 - Marketing Automation

    Professor method marketing automation

    You will learn how to choose topics for the week that your competitors are not using, how to make educational content, and how to automate your content to drive more sales.

    View Lesson 3

Email Automation

Alright, welcome to Lesson 2, where we're going to talk about email automation. This has been one of the most beneficial things that help my business grow and also the clients that we help. When you spend all this time and effort into social media, Google marketing, Facebook, and everything you're doing to build your business, you just don't have time to follow up with every single lead, so we need to send a strategic 3 emails to follow up with them.


Now I've got a sales funnel here for you because what you know is people that are coming into your website or hearing about you for the first time, we consider those visitors, and what we want to do is turn them into followers, people that would start remembering you. Once they start remembering you and start learning from you, they will turn into customers and purchase, refer people, give you 5 star reviews. So this entire flow here, you want to have dialed in to your marketing automation.


Now we recommend some tools down below that I'll add links to to help you automate your or emails in your systems, but what we want to do is think about the emails that we want to send people. So if you don't have a high converting landing page yet or a lead magnet, make sure you grab one from our site, you can plug and play into your business where people can just fill out their name and email, get your free resource, and then you're able to send them the three emails. And the goal of the three emails is to build a relationship with them.


So here's a couple notes here that you'll see in a lot of my YouTube video training that these first three emails are the most important, they decide whether somebody's going to make it in your inbox or if you're going to go to their spam or promotion folder.


Step-by-Step Instructions:


  • Email No. 1: The goal is to get them to respond back. If somebody opens the email and responds back, you're going to stay in their inbox for quite a long time because it'll open up an email thread. The email needs to be short, concise, and prompt a reply to ensure it stays in the primary inbox.
  • Email No. 2: Sent the next day, the goal is to encourage them to follow you on a social network. This helps build a relationship and keeps your business top of mind. The email should invite them to connect on the platform where you're most active, like LinkedIn, to ensure continuous engagement.
  • Email No. 3: This email should share a story, be relatable, and provide educational content. It should include a brief client success story and a call-to-action, linking to a helpful guide, blog post, or video. This email aims to educate and add value, further building the relationship with your lead.


Email automation is a powerful tool for nurturing leads into followers and eventually into customers. By strategically sending these three emails, you're not only saving time but also creating a system that works to build relationships 24/7. The goal of these emails is to move leads through your sales funnel efficiently, turning visitors into loyal customers.


Remember, the effectiveness of your email automation lies in the content's relevance and your ability to engage with your leads personally, even in an automated system. Stay tuned for Lesson 3, where we dive deeper into automating your entire marketing strategy.

Go to lesson 3

Recommended Software

Downloads

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Frequently Asked Questions

  • Why are the first three emails in an automated sequence so crucial?

    The first three emails set the tone for your relationship with new leads. They are critical because they determine whether your emails land in the inbox or get filtered into spam or promotion folders. These initial communications should be concise and engaging to encourage a response, which helps improve future email deliverability and open rates. Their primary goal is to build a relationship, making it more likely for leads to turn into customers.

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  • How can I ensure my automated emails don't end up in the spam folder?

    To prevent your emails from being marked as spam, keep them short, personal, and to the point. Avoid using excessive links or images that could trigger spam filters. Instead, focus on plain text emails that prompt a response from the recipient. A simple, direct email that looks like a personal message is more likely to be seen as legitimate and stay in the inbox.

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  • What content should be included in the three strategic emails?

    • Email No. 1 should aim for a response from the lead to establish communication and signal email providers that your message is welcomed.
    • Email No. 2 should encourage the lead to connect with you on social media, enhancing the relationship and keeping your brand top-of-mind.
    • Email No. 3 should share a story or case study and offer valuable, educational content to establish your authority and deepen the lead's trust in your business. This email should be slightly longer and include a call-to-action, guiding them to additional resources or ways to engage with your brand.
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