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How We Got 2,147 Email Sign-Ups and 3,200 X Followers in 3 Months
Growing Big on X: Our 3-Month Success Story
Getting noticed on X (what used to be called Twitter) can be hard for businesses today. This story shows how we grew a lot using smart X ads and by talking to people on the platform.
What We Started With
We started with nothing! Our plan was to grow the right way and make real connections. Here’s what we wanted to do:
- Get followers who are really interested in what we do
- Get people to sign up for our emails
- Make friends with our audience
- Not spend too much money on ads
The Hard Part
We had some challenges to face:
- We had zero followers to start
- We needed people to trust us in a crowded place
- We had to get followers to become email subscribers
- We wanted to keep our ad costs low
How We Did It
Our plan was to make friends first, not just get sales. Here’s what we focused on:
What We Posted
- We made sure to post useful stuff regularly
- We showed we knew what we were talking about
- We only promoted things at the right time
How We Talked to People
- We got to know people personally
- We joined in on conversations
- We used direct messages (DMs) to build relationships
Our Ad Plan
- We made ads that got people talking
- We showed ads to people who already liked us
- We made sure our profile link was easy to find
What We Did Month by Month
Our plan was done step-by-step over three months:
Month 1 (0-715 email sign-ups):
- We started posting content
- We started our ads to get people to talk
- We got some followers
Month 2 (715-1,430 email sign-ups):
- We made our ads more specific
- We talked to people even more
- We started using DMs to make friends
Month 3 (1,430-2,147 email sign-ups):
- We did more of what worked
- We showed ads to people who already liked us
- We made it easier for people to sign up
The Results
Here’s how well we did:
Key Numbers:
- Total Views: 31,732,865
- Video Views: 45,800
- Reposts: 2,300
- New Followers: 3,200
- Email Sign-Ups: 2,147
- Email Open Rate: 48.3%
Money Spent:
- Total Ad Spend: $1,286
- Cost per Sign-Up: $0.60
- Cost per Follower: $0.40
What Helped Us Succeed
Not Rushing Things:
- We didn't try to sell too hard too soon
- We waited for people to trust us first
- We let people join in their own time
Focusing on Quality:
- We wanted followers who really cared
- We made sure to have real conversations
- We always posted good content
Smart About Links:
- We used DMs to talk to people personally
- We made our profile link easy to see
- We showed ads to people who were already interested
What We Learned
- Friends First: Making real connections is better than just trying to get sales.
- Always Be Helpful: Posting good stuff keeps people interested.
- Be Patient: Let people become customers when they’re ready.
- You Don't Need a Lot of Money: A good plan can get great results, even with a small budget.
In Conclusion
This story shows you don’t need a huge budget or to be pushy to grow on X. If you focus on making friends, posting helpful stuff, and being patient, you can do really well without spending a lot.
Want to automate your X growth strategy like we did? Check out our X advertising here to get started today!
Our 200% growth in three months proves that a good X plan can get you far. If you want to do the same, remember to make real connections and always be helpful.
What specific strategies did you use to grow your X (Twitter) followers from zero?
We used a combination of consistent, valuable content, active engagement with our audience, and targeted advertising campaigns. We focused on building relationships rather than just gaining numbers.
Can you share more details about the type of content that performed best for you?
Our most successful content included educational posts, industry insights, behind-the-scenes looks, and interactive polls/questions. Content that encouraged conversations and offered real value resonated most with our audience.
How did you ensure your ad campaigns targeted the right audience on X?
We utilized X's targeting options based on interests, demographics, and behaviors. We also regularly refined our audience targeting based on the performance data of our campaigns, focusing on people who were engaging with our content.
What was your approach to converting followers into email subscribers?
We used a multi-step approach. We made sure that our bio link was clear and directed people to our sign-up page. We also offered valuable content like ebooks or checklists as an incentive for people to subscribe. Additionally, we used direct messages to personally invite engaged followers to join our email list.
Besides ads, what other organic tactics were key to your X growth?
Organic growth was fueled by consistently engaging with other users' content, responding to comments and DMs, participating in relevant conversations, and using relevant hashtags. Building a community by being genuinely active was key.
How did you track and measure the success of your X campaigns?
We used X's analytics dashboard to monitor impressions, engagement, followers gained, and link clicks. We also used UTM parameters on our links to track traffic sources and conversions. Regularly analyzing this data allowed us to optimize our efforts.
What was the most challenging aspect of growing your X presence, and how did you overcome it?
The most challenging aspect was building trust and credibility from scratch, especially in a competitive digital space. We overcame this by consistently providing value, being transparent, and actively engaging with our audience to foster genuine relationships.
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