• Importance of a website for credibility and visibility
• Tips for a personal branding approach

• What is a lead magnet and why it's crucial
• Examples of effective lead magnets

• What goes into an email automation sequence
• How to provide value and build relationships through emails

• The role of social media in a systematic marketing approach
• Tips for social media consistency

• The power of video content in relationship-building
• Best practices for creating engaging video content

Creating personal style videos doesn't have to be a complicated process. Thanks to advances in technology, anyone with a smartphone can produce quality videos.

In this lesson, I will guide you through the process of setting up and making your own personal style videos. If you're hesitant about editing, I'll introduce you to easy-to-use software options like Veed and Canva, as well as how to hire an editor on Fiverr.

• A smartphone with a decent camera
• Basic understanding of video filming techniques
• An account with Veed or Canva for editing (optional)
• A Fiverr account if you prefer to hire an editor (optional)

• Decide the objective of your personal style video (e.g., fashion tips, outfit ideas, a day in your stylish life).

• Make a basic script or outline to keep your video focused and ensure you cover all the important points.

• Pick a well-lit location that complements your style.

• Experiment with different angles to keep your video engaging.

• Breaking your video into smaller parts can make the editing process easier.

• Upload: Import your video clips into Veed.
• Cut and Trim: Use the straightforward interface to trim unnecessary footage.
• Add Text and Transitions: Enhance your video by adding text overlays or transitions between clips.

• Choose a Template: Pick a video template that aligns with your style.
• Drag and Drop: Import your video clips and use the drag-and-drop feature to assemble your video.
• Effects and Transitions: Add special effects or transitions to polish your video.

• If editing isn't your thing, Fiverr offers a marketplace of skilled video editors. Just search for "video editing" and choose a freelancer based on your budget and needs.

• Once you’re satisfied with your edited video, it's time to upload it to platforms like YouTube, Instagram, or your personal blog.

Making personal style videos can be both fun and simple. With just your smartphone and user-friendly editing software like Veed or Canva, you're all set to start your video journey. And remember, if you'd rather delegate the editing part, Fiverr is just a click away for hiring a professional editor

Creating a blog post from your video content is an excellent way to extend the life of your content and engage with your audience in a new format.

In this lesson, you'll learn how to repurpose your videos into SEO-friendly blog posts with the help of AI tools like Reword and freelancers on Fiverr. We'll also dive into the benefits and fundamentals of SEO (Search Engine Optimization).

• Use any software to extract the audio from your video. This audio will serve as the foundation of your blog post.

• You can either transcribe the audio yourself or hire a transcription service from platforms like Fiverr.

• Use the transcribed text as a base and organize it into a structured blog post with an introduction, body, and conclusion.

• Make the content scannable by adding subheadings, bullet points, and images where necessary.

• Copy and paste your blog post into Reword.

• Let Reword analyze the text and offer suggestions for keyword optimization, readability, and more.

• Make the necessary adjustments to your text based on Reword's recommendations.

• If you're not comfortable doing SEO yourself, consider hiring a freelancer from Fiverr who specializes in SEO blog writing.

• Once your blog post is ready and SEO-optimized, go ahead and publish it.
• Use tools like Google Analytics to monitor its performance and adjust your SEO strategy accordingly.

Repurposing your video content into SEO-friendly blog posts can significantly extend your content’s reach and impact. Utilizing AI tools like Reword simplifies the SEO optimization process, making it accessible even for beginners.

And if you need specialized help, Fiverr is always a great option. By integrating SEO into your content strategy, you not only improve visibility but also increase engagement and credibility.

In this lesson, we'll cover the strategic approach of retargeting, an incredibly effective technique for staying top-of-mind with your prospects and leads. This is an invaluable tool in any marketing strategy that helps you keep your brand and products front and center.

Note: Stay tuned for upcoming lessons, where we'll delve into the technical aspects of setting up retargeting campaigns.

Retargeting, also known as remarketing, involves reaching out to people who have previously engaged with your brand, products, or services.

Through various platforms and tools, you can serve these individuals targeted ads to encourage them to complete an action, such as making a purchase or signing up for a newsletter.

• Higher Conversion Rates: People who have already shown interest in your products or services are more likely to convert.
• Increased Brand Recall: Retargeting helps keep your brand top-of-mind, leading to better brand recognition and trust.
• Better ROI: Focused targeting generally results in a higher return on investment compared to broad, non-targeted campaigns.
• Customized Messaging: Retargeting allows you to customize the message according to the user's behavior, making your outreach more relevant.

1. Identify Your Audience: Know who you want to target. This could range from all website visitors to people who abandoned their shopping cart.
2. Select the Platform: Choose where you will run your retargeting ads. Options include search engines like Google and social platforms like Facebook.
3. Create High-Quality Creatives: Your ad copy and visuals should be compelling and relevant to the audience you are targeting.
4. Set Up Tracking: Use tracking pixels or similar tools to monitor the people who interact with your brand online.
5. Launch and Monitor: Once everything is set, launch your campaign and monitor its performance. Use analytics to adjust your strategy as needed.