AutomationLinks
How to start podcasting for your company - by Brad Smith - AutomationLinks
Brad Smith • Aug 29, 2020
This blog post has been researched, edited, and approved by expert Hannah Peake. Join our newsletter below to get our free marketing guides.
If you want to grow your reach with thousands of new prospects we recommend starting a podcast to reach your ideal audience online. Read this article to learn how...
You may have a podcast where you have got regular episodes releasing and a handful of loyal audiences who like your content, but are you sure you are doing everything you can to reach your main target audience?
You need to be sure of this because it is the most important thing hands down. You need to understand these people and do all you can to add value to their lives through your podcast content. Only then can you get into things like promotion.
Learn what your listeners like, who they are, where they come from, and what the most popular podcasts are within your niche. This sets a bar for you to meet and understand why some podcasts are doing better than the rest and you can implement those strategies to your own.
Starting out
Your launch episodes are really important. This includes the trailers that you put out for creating hype around your main content. This needs to be carefully selected because it sets the tone for your audience on what to expect next.
If you have got a website then you can place your introductory videos and trailers on it. Feature it grandly on the main page so your audience is made aware of your new venture and it also evokes curiosity.
At least go with publishing around four or five episodes in one go on launch day. The audience likes to binge and forms their opinions, just uploading one episode may leave them feeling frustrated because they will not have much to go on.
Flyers, business cards, and posters can also be created for your podcast. These can be handed over and put up in schools, colleges, or restaurants. It gives a chance for you to attract listeners who are out of your target demographic.
Hire a podcast PR, a professional who can design creatives for you to place on your website and social media introducing your podcast most effectively with stunning visuals.
Never underestimate the power of word of mouth. Especially when you are just starting and do not have much to spend on this, word of mouth works like magic. You can call your old connections and tell your friends to tell their friends. Before you know it, the word would have gotten around.
You could also consider submitting your episodes to a podcast directory like your Spotify or Google Play. This way, your podcast will be easily available to people on already established platforms. It is an easy marketing approach and you will get a lot of reaches.
If you have got a website then you can place your introductory videos and trailers on it. Feature it grandly on the main page so your audience is made aware of your new venture and it also evokes curiosity.
At least go with publishing around four or five episodes in one go on launch day. The audience likes to binge and forms their opinions, just uploading one episode may leave them feeling frustrated because they will not have much to go on.
Flyers, business cards, and posters can also be created for your podcast. These can be handed over and put up in schools, colleges, or restaurants. It gives a chance for you to attract listeners who are out of your target demographic.
Hire a podcast PR, a professional who can design creatives for you to place on your website and social media introducing your podcast most effectively with stunning visuals.
Never underestimate the power of word of mouth. Especially when you are just starting and do not have much to spend on this, word of mouth works like magic. You can call your old connections and tell your friends to tell their friends. Before you know it, the word would have gotten around.
You could also consider submitting your episodes to a podcast directory like your Spotify or Google Play. This way, your podcast will be easily available to people on already established platforms. It is an easy marketing approach and you will get a lot of reaches.
Promotions and podcast directories
iTunes is the most famous one there is. Plenty of people submit their shows here to get introduced to a wide range of audiences looking for something new. The real reason to use this would be because most mobile apps use the iTunes directory to display all the podcasts available in their app. It will bring you more visibility.
Spotify is one other platform that is known to a lot of people and it is continuing to grow fast. Google Play is one other player that has worked towards developing a podcast app.
You can always guest on someone else’s podcast. ‘Guesting’ is a great way to build connections in the industry and finding new avenues to promote your podcast to a whole new audience.
There exist bigger players in the realm of podcasting. These are people who had started when this was even a thing and have, therefore, amassed a huge number of audiences. These names should be your go-to references. You can get in touch with them with your queries and show them that you have an interest in collaborating with them. Your enthusiasm and willingness to learn will move some if not all of them. The world of podcasting requires a lot of mutual support within its players. In your podcasting career, you should have been a guest for at least twenty-odd shows where you have added meaning to the show and formed connections. Your presence should have been felt in the community.
If you try, you can reach out to podcasters who fit your niche and exchange some very interesting ideas that can build you up. You can learn the tricks of the trade as to how professional podcasts are set up and how to drive your podcast towards success.
Paid ads are also frequently used to reach out to a wider podcast audience. But this is not something that will work for everyone because it needs a budget set aside for the ads. Facebook is also a great way to promote your podcast. Direct your traffic towards the dedicated landing page that you have set up for your podcast. It could incentivize viewers to sign up.
When you host someone on your podcast, make sure you boost their morale and make them glad they did this. Present them in a good light and talk them up with brief but informative descriptions about them and their channel and details on how people can find them on social media. Set realistic expectations and keep those expectations clear as crystal. It can be certain ground rules you lay down beforehand, like for example, you might require them to share your podcast details on their social media domains before and after the show. This has to be very clearly called out.
Host contests, quizzes, and fun segments in your podcast to keep your listeners engaged. You can give them a chance to participate and win something by doing this. You also have to ensure that there are sharable buttons on your landing pages.
This will make it easy for people to share your content with their family and friend and on their social media platforms. Promoting your podcast is not that complicated, come to think of it! Give these tips a try and see how they work for you.
Spotify is one other platform that is known to a lot of people and it is continuing to grow fast. Google Play is one other player that has worked towards developing a podcast app.
You can always guest on someone else’s podcast. ‘Guesting’ is a great way to build connections in the industry and finding new avenues to promote your podcast to a whole new audience.
There exist bigger players in the realm of podcasting. These are people who had started when this was even a thing and have, therefore, amassed a huge number of audiences. These names should be your go-to references. You can get in touch with them with your queries and show them that you have an interest in collaborating with them. Your enthusiasm and willingness to learn will move some if not all of them. The world of podcasting requires a lot of mutual support within its players. In your podcasting career, you should have been a guest for at least twenty-odd shows where you have added meaning to the show and formed connections. Your presence should have been felt in the community.
If you try, you can reach out to podcasters who fit your niche and exchange some very interesting ideas that can build you up. You can learn the tricks of the trade as to how professional podcasts are set up and how to drive your podcast towards success.
Paid ads are also frequently used to reach out to a wider podcast audience. But this is not something that will work for everyone because it needs a budget set aside for the ads. Facebook is also a great way to promote your podcast. Direct your traffic towards the dedicated landing page that you have set up for your podcast. It could incentivize viewers to sign up.
When you host someone on your podcast, make sure you boost their morale and make them glad they did this. Present them in a good light and talk them up with brief but informative descriptions about them and their channel and details on how people can find them on social media. Set realistic expectations and keep those expectations clear as crystal. It can be certain ground rules you lay down beforehand, like for example, you might require them to share your podcast details on their social media domains before and after the show. This has to be very clearly called out.
Host contests, quizzes, and fun segments in your podcast to keep your listeners engaged. You can give them a chance to participate and win something by doing this. You also have to ensure that there are sharable buttons on your landing pages.
This will make it easy for people to share your content with their family and friend and on their social media platforms. Promoting your podcast is not that complicated, come to think of it! Give these tips a try and see how they work for you.
Less promotion, more presence
A lot of companies use social media platforms to sell products and services actively. This is not received very well among people because, after a point, all those ads become cumbersome.
Even if you are a brand looking to grow and push your products, don’t make it an ‘in your face’ ordeal because that is just a bad look. People will get put off and they might never return to your page.
Instead, use your creativity to come up with subtle ways to put out your products and services. But most importantly, use social media as a means to engage and communicate with people. Understand people’s needs and try to meet those needs.
You cannot build an empire for yourself on social media in a day. It takes some time and you will need to be patient. Your presence has to be consistent and something people can rely on. Establish a routine, if you say you will post videos every Saturday, make sure you do. Make sure your every post is well-aligned with what your brand stands for. Be in congruence with your brand’s image. Let the social media responsibilities be limited to a few who understand your company’s essence and let them carry it forward.
You cannot build an empire for yourself on social media in a day. It takes some time and you will need to be patient. Your presence has to be consistent and something people can rely on. Establish a routine, if you say you will post videos every Saturday, make sure you do. Make sure your every post is well-aligned with what your brand stands for. Be in congruence with your brand’s image. Let the social media responsibilities be limited to a few who understand your company’s essence and let them carry it forward.
Recommended Software
We are an affiliate of these companies and receive a commission when you purchase.
Recent Posts
Hit record and share your story! Be yourself and connect with others easily. Dive in and start making an impact today!
Come check out how you can turn one video into 700+ authentic pieces with our easy tips. Start now and make your content work for you!
Get the scoop on making AI content that really clicks. Tips on picking keywords, crafting cool posts, and actually connecting.
Start boost bookings with our easy guide on automating your appointment funnel. Simple steps, big results
the secret behind skyrocketing YouTube subscribers—leveraging Google search! Learn how to structure blog posts for more leads and customers effortlessly.
