How to make a video for YouTube or your website
Brad • November 1, 2024
Here are five simple tips for creating a video:
- Hook – Grab attention right away with a bold statement or question that resonates with the target audience.
- Proof – Establish credibility by sharing results, experiences, or qualifications, helping viewers trust the message and see the relevance.
- Promise – Outline what the viewer will gain or learn from the video, keeping them engaged by providing a clear takeaway or benefit.
- Education – Deliver valuable, actionable content, teaching something useful that viewers can apply immediately. This section is the meat of the content, where he breaks down steps, tips, or insights.
- Call to Action - Encourage viewers to take action, whether it’s subscribing, downloading a resource, or applying what they learned.
Copy/Paste This Script For Yourself!
Identify a Pain Point or Need
Add Empathy: Start by empathizing with the viewer's situation to establish a connection. Use language that resonates with their experience or challenges.Introduction
Build Credibility: Briefly mention your expertise or experience relevant to the audience's needs. This helps in building trust and authority.Address Specific Pain Points
Use Examples: Incorporate real-life examples or scenarios that the audience might be facing. This makes your points more tangible and relatable. Visual Aids: If possible, use visual aids or graphics to illustrate these pain points for greater impact.Share a Recent Success Story
Storytelling Elements: Enhance the story with elements of storytelling such as the challenge faced, the solution you provided, and the results achieved. This makes the story more engaging. Testimonials or Evidence: Include client testimonials or quantifiable evidence of success to add authenticity.Call to Action
Simplify the Process: Ensure the call to action is clear and the process to fill out the form is straightforward. You might want to briefly mention the kind of questions the form will cover to prepare them.
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