How to Get More Leads From Your Thank You Page (Funnel Hack 2025)?
If you're doing any type of marketing, relationships are the best way to build trust with your new leads. When you have a new lead that comes into your ecosystem, building trust and building relationships is number one. Number two is collecting their data so you can follow up.
I'm going to break down and share my screen and show you the thank you page that converts more leads into customers. By the time they get on that sales call or get to your e-commerce page to buy, they're already warmed up. They already like you. They're ready to go.
Quick Answer: Use your thank you page to embed YouTube videos, collect additional data through surveys, and create multiple touchpoints that build relationships while prospects are most engaged.
Time Required: 15-30 minutes to set up the complete system
Best For: Business owners running lead generation campaigns who want to maximize conversion rates from existing traffic
Hey there, my name is Brad Smith, owner of Automationlinks. I've been doing this marketing stuff for the last 10 years and worked with over 2500 brands. I'm going to show you this thank you page system and another huge influencer in the marketing space that uses surveys and upsells to get more customers.
Why Most Thank You Pages Waste Your Best Opportunity
Here's what most marketers get wrong: they treat the thank you page like an afterthought. But think about it - someone just gave you their contact information. They're at peak engagement. They want what you promised them. This is the perfect moment to deepen that relationship.
I like making landing pages super simple to hurry up and get them to the thank you page because that's how I'm going to build a better relationship. You sell them and give away the information you get them excited on social media and through your videos before they actually hit the landing page. That way when they hit the landing page, they're already pre-sold. They just want what you promised them.
The YouTube Video Strategy That Works Every Time
Now we get them to the thank you page and this is where the magic happens. I like to use a YouTube video because as soon as somebody clicks play on this YouTube video, the YouTube algorithm is going to pick that up. Then next time they log into YouTube, they're going to see my YouTube training giving them more information.
How It Works: When someone watches your embedded YouTube video on your thank you page, YouTube's algorithm starts showing them your other content. This creates a natural follow-up sequence without any additional work from you.
Tools Needed: YouTube channel and GoHighLevel for landing page creation
I also have a way for them to schedule a call with me to build a relationship even further or join the community to just get started if they want to join something.
Learning From Iman Gadzhi's Survey System
Another person that does this really well is Iman Gadzhi. He's been doing this for just as long as I have and he's focused on YouTube, these landing pages, and these lead flows. What he does is after you fill out his landing page, he says "Don't close this page, your registration is almost complete, but I need you to join this survey, fill out this survey."
What the survey does is ask them even more questions about them. It helps you pre-qualify them even more, but it also helps you follow up with the right systems and the right messaging after they complete this.
The Three-Step Conversion Process
So now we're not only getting them to:
- Watch a video to see your face for you to educate and build trust and value
- Collect more data and more information through surveys
- Present a special offer - After they fill out the survey, he gives them a special offer where it says "Your registration is not complete yet. Here's the link to get my entire system for $75."
Now what you did was you gave somebody something. You had them watch a video to build a relationship. Now you've asked them to fill out a survey to give you even more info. Then you can sell them on something that will benefit them even more.
Setting Up Your Thank You Page System
I use a system called GoHighLevel to build out these landing pages and these follow-ups. What you should do is set up your landing page, make it simple, and then what you do is you go add that second page - the thank you page - and you go and embed that YouTube video just like this.
Essential Elements for Your Thank You Page
YouTube Video Embed: This is your relationship-building tool and your way to get into the YouTube algorithm for natural retargeting.
Email Check Request: I always like to recommend that they go check their email. This is going to help you stay in the inbox. If they go and check that email and then what we're saying is please just respond back to that to make sure you received it.
Multiple Action Options:
I have my YouTube embedded there and then I just have those few options for them to take action from there.
The goal is to get them to go check the email and to watch the video. That way when they do schedule a call, they've already watched the video. They've read your email, they're more knowledgeable about what you're going to be talking about on that call.
The E-Commerce Application
If you're an e-commerce brand, they're more knowledgeable about the product because you want to put a video here that specifies your product and gives them more information. So when they go to actually buy the product on the checkout page, they're educated, they like the product, they're ready to go.
Key Point: The thank you page serves as your pre-qualification and education center, making your sales process exponentially easier.
How It Works: Prospects consume your content when they're most engaged, making them warmer leads for your sales team or more informed buyers for your products.
Time to See Results: Immediate improvement in call quality and conversion rates from the first implementation.
For more strategic insights on building effective sales funnels, see Social Sales System for comprehensive automation strategies.
Advanced Follow-Up Integration
The beauty of this system is how it integrates with your broader marketing automation. When someone engages with multiple touchpoints on your thank you page:
- YouTube video views
- Email opens and responses
- Survey completions
- Community joins
You have multiple data points to create highly personalized follow-up sequences. This level of engagement data allows you to segment your leads more effectively and deliver the right message at the right time.
For detailed email automation strategies that complement this approach, check out CRM & Emails for advanced follow-up systems.
Implementation Steps
- Create your simple landing page - Focus on getting them to convert quickly
- Build your thank you page with embedded YouTube video
- Add email verification request to improve deliverability
- Include survey for additional qualification (optional but highly recommended)
- Present relevant next steps - calls, community, or special offers
Why This Works So Well
The thank you page catch people at their highest point of engagement. They just opted in - they want what you promised. Instead of just delivering the lead magnet and hoping for the best, you're using that moment to:
- Build a real relationship through video
- Collect additional qualifying information
- Create multiple touchpoints for follow-up
- Improve your email deliverability
- Get into beneficial algorithms (YouTube)
Expected Outcomes: Higher call show-up rates, more qualified leads, improved sales conversion, and natural retargeting through platform algorithms.
Next Steps
What are you waiting for? Set up thank you pages, build better relationships, and I encourage you if you're not doing YouTube videos, make educational YouTube videos to put on those thank you pages. That's how you're going to build relationships. You're going to build trust. You're going to tell them what to do next whether it's check their email, fill out a survey, or just get them to your checkout page.
The key takeaway is this: your thank you page is prime real estate in your marketing funnel. Don't waste it with a simple "check your email" message. Use it to build relationships, collect data, and create multiple touchpoints that turn cold leads into warm prospects.
For a complete implementation of this system and ongoing support, consider booking a consultation to discuss how this strategy fits into your specific business model: Schedule with Brad Smith .
Get more strategies and subscribe to my channel for weekly marketing automation tips: Subscribe here
How long should the thank you page video be?
Keep it between 2-5 minutes. Long enough to provide value and build rapport, but short enough that people will actually watch it.
What type of survey questions work best?
Ask about their biggest challenge, timeline for solving it, budget range, and what they've tried before. This helps you customize your follow-up approach.
Should I gate the survey behind the video?
No, give people options. Some prefer surveys, others prefer video content. The goal is engagement, not forced behavior.
How do I track which elements are working?
Use your CRM's analytics to track video completion rates, survey completion rates, and conversion rates from different thank you page elements.
What if people don't check their email?
That's exactly why the video and survey are crucial. They give you alternative ways to maintain engagement and relationship building even if email engagement is low.
Can this work for B2B and B2C?
Absolutely. The principles of relationship building and data collection apply universally. Just adjust your video content and survey questions for your specific audience.
How often should I update the thank you page content?
Update your video content monthly and refresh survey questions quarterly based on what you're learning about your audience.
What's the biggest mistake people make with thank you pages?
Treating them as a simple delivery mechanism instead of a relationship-building opportunity. The thank you page should be a strategic asset in your marketing funnel.
How does this integrate with paid advertising?
This system makes your paid traffic more valuable by increasing lifetime value per lead. You're not just getting contact information - you're getting engaged, qualified prospects.
Should every business use surveys on thank you pages?
For service-based businesses, absolutely. For e-commerce, focus more on product education videos and social proof. Adapt the strategy to your business model.
