How to Follow Up on X (Twitter)

Brad • July 31, 2024

4 Simple Tips for Following Up on X (Twitter):

Turn On Notifications: Follow your prospect and click the notification bell on their profile. This way, you’ll be alerted every time they post, making it easy to engage with their content.
Leave Quality Comments: When you see a post that interests you, leave a thoughtful comment. Ask questions and share insights to add value and encourage interaction.
Send a Friendly DM: Send a direct message focusing on them. Compliment their posts, mention something specific you liked, and avoid pitching your services initially.
Sign Up for Their Newsletter: Join their newsletter through the link in their bio. Engage with their emails by replying with thoughtful comments, showing your genuine interest in their content.

How to Follow Up on X (Twitter)

Let’s imagine you have your ideal prospect or potential customer on X (Twitter) and you need to follow up with them. Maybe you sent them a deal, they're in your pipeline, or you just want to connect with them in the future. This is how you follow up with them.
Hey there, my name is Brad Smith, owner of AutomationLinks . Over the last 10 years, I've helped over 2,500 people with their marketing, and it's all about follow-up. That's one thing that has never changed. You want to be able to follow up with people in more ways than just email or phone calls. One of the best ways to follow up with your ideal prospect is on X (Twitter). Here are four ways to do it.

Tip 1: Turn On Notifications for Your Prospect

Turn on notifications for your prospect by clicking the little bell under their profile after you follow them. Why do you want to do this? Because you want to start engaging with this person and providing value first. Like their posts, leave quality comments, and make yourself known. Whether you've already sent them a proposal or just want to connect in the future, showing that you care about their business is crucial.
Engaging with their posts regularly keeps you top of mind. When they see their notifications and your comments, they’re likely to remember you. This consistency helps build a relationship over time. The more you engage, the more they notice you. It’s a simple but powerful way to stay connected.

Steps to Turn On Notifications:

Follow your prospect.
Click the notification bell on their profile.
Engage with their posts by liking and commenting regularly.
Provide insightful comments to add value and stay memorable.

Tip 2: Leave Quality Comments

Start leaving quality comments on their posts. If a post sparks your interest, go ahead and leave a thoughtful comment. Encourage them to reply back to your comment. This interaction shows that you're genuinely interested in their content and helps keep your name in their notifications.
Quality comments add value to the conversation and show your expertise. They also help you stand out from the crowd, making it more likely for the prospect to remember you and engage with you in return. The key is to be genuine and add to the conversation. Don’t just comment for the sake of commenting.

Tips for Leaving Quality Comments:

Be genuine and thoughtful in your responses.
Ask questions to encourage further interaction.
Add value by sharing your insights or different perspectives.
Keep it relevant to the post topic.

Tip 3: Send a DM but Make It All About Them

Send a direct message (DM) but focus on them, not you. Tell them you enjoy their posts, that you’re signing up for their newsletter, or that you’re following them for more content. Avoid pitching your services at the beginning. Instead, show genuine interest in what they do.
A DM that is all about them makes the conversation more personal and less salesy. This approach opens the door for future interactions and builds a foundation of trust and respect. It’s important to make them feel valued and appreciated, not just another potential sale.

Tips for Sending a DM:

Compliment their content or engagement.
Mention something specific you liked about their post.
Avoid pitching your services initially.
Offer to engage with their important posts.

Tip 4: Sign Up for Their Newsletter

Sign up for their newsletter if they have one. This action shows that you are genuinely interested in their content. Once you start receiving their emails, reply back occasionally to keep the engagement going. This helps you stay in their inbox and on their radar.
By engaging with their newsletter, you demonstrate your interest and build another touchpoint in your relationship. It also shows that you value their content and are willing to invest time in it. Being a part of their email list means you’re one step closer to building a meaningful connection.

Steps for Engaging with Newsletters:

Sign up for their newsletter through the link in their bio.
Read and engage with the content regularly.
Reply to the emails with thoughtful comments or feedback.
Share their newsletter with your network if appropriate.

Bonus Tip: Follow Them on Other Social Media Channels

Follow them on other social media platforms like LinkedIn and Instagram. Engage with their posts on these platforms as well. This multi-channel approach increases your visibility and helps them remember you.
Engaging on multiple platforms shows that you are truly interested in their work and are making an effort to connect. It also helps build a more robust relationship. The more they see you, the more likely they are to remember you and engage with you.

Tips for Cross-Platform Engagement:

Follow them on LinkedIn, Instagram, and other relevant platforms.
Engage with their posts by liking, commenting, and sharing.
Maintain consistency in your interactions.
Provide value across all platforms.

Conclusion

So, what are you going to do with these tips? Take them and try them out for a few weeks. Turn on notifications, leave quality comments, send thoughtful DMs, sign up for their newsletter, and engage on multiple social media networks. It’s easy, free, and shows that you care about your prospects.
When they're ready to reach out to you or work with you, they’ll know where to find you. Keep providing value, engaging, and making it about your prospects. You’ll see returns over time, building a strong network on social media. Thanks for reading, and I hope these tips help you follow up effectively on X (Twitter).

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