How to find the Right Audience with X (Twitter) Ads
Brad • July 16, 2024
Here are four simple tips:
- Use Advanced Setup: Always choose the advanced setup option to have more control over your ad targeting and settings.
- Download X Pro Targeting Extension: Install the Chrome extension for Pro targeting to access detailed audience selection tools.
- Set Clear Objectives: Choose a clear objective for your campaign, like reach, engagement, or sales, to guide your ad strategy.
- Keep Optimize Targeting Off: Turn off optimize targeting to avoid bots and ensure your ads reach real, relevant users.
How to Find the Right Audience with X (Twitter) Ads
Hey there! So, you want to find the perfect audience for your brand using X (Twitter) Ads? You're in the right place. I'm Brad Smith, owner of AutomationLinks , and I've been in the marketing game for over 10 years. I've helped over 25 people grow their online presence, and I’m here to show you how to set up your X (Twitter) ads to get the best results. Let's dive in!Setting Up Your Twitter Ad Campaign
First things first, you need to get into your ad account. If you don't have one yet, set it up—it's easy. When you're in, you'll see two options: simple or advanced. Always choose advanced because it gives you more control. Next, you’ll choose your objective. Do you want to reach more people, get more engagement, or drive sales? For this example, let’s go with reach.Once you select reach, you’ll set up your campaign details. Just name your campaign something you'll remember. Now, here's where the fun begins: the new Pro targeting. This feature helps you find the exact audience you need. Think about who your target audience is. Are they business owners? Consumers? Local or nationwide? What language do they speak? What’s their age group? This targeting helps you find the perfect people for your ads.
Tips for Setting Up Your Ad Campaign:
- Choose advanced setup for more control.
- Select your campaign objective (reach, engagement, or sales).
- Name your campaign something memorable.
- Use Pro targeting to find your ideal audience.
Using the Chrome Extension for Pro Targeting
To use Pro targeting, you need to download a Chrome extension. Search for "X Pro targeting" in the Chrome Web Store and add it to your browser. Once installed, log in with your X account, and you'll see the targeting options in the ad group details. Name your ad group (for example, "US Nationwide"), and start selecting your audience.In the audience library, you can filter by category, country, and more. This lets you build a detailed audience based on interests, follower look-alikes, and keywords. The extension will automatically add these details to your ad campaign. You’ll get an audience estimate, showing you the potential reach of your ads. Don’t click out of this process—it’s setting up everything perfectly for you.
Tips for Using Pro Targeting:
- Download the X Pro targeting Chrome extension.
- Log in with your X account to access targeting options.
- Use the audience library to select interests, follower look-alikes, and keywords.
- Let the extension build your audience and provide an estimate.
Finalizing and Publishing Your Campaign
Once your audience is set up, it’s time to finalize your campaign. Scroll down to set your budget. For max reach, keep the settings as they are. The Pro targeting tool will have selected the best options for you, including interests, keywords, and follower look-alikes. Make sure to keep optimize targeting off to avoid bots.If your audience estimate is over 63 million, you’re good to go. However, if you have more than 100 follower look-alikes, you might want to remove a few to stay under 100. This keeps your audience targeted and effective. Finally, review your settings and publish your campaign. Feel free to adjust age range, language, and location if needed, without messing up the detailed targeting.
Tips for Finalizing Your Campaign:
- Set your budget for max reach.
- Keep optimize targeting off to avoid bots.
- Ensure you have fewer than 100 follower look-alikes.
- Adjust age range, language, and location as needed.
Conclusion
There you have it! Finding the right audience with X (Twitter) Ads is all about using the advanced setup and Pro targeting to zero in on your perfect audience. Remember to download the Chrome extension for the best results, and don’t forget to keep your targeting detailed and your budget reasonable. If you need any help with your X (Twitter) ads, feel free to reach out or join my course for a step-by-step guide. Thanks for reading, and happy advertising!
How do I set up a Twitter ad campaign?
To set up a Twitter ad campaign, log in to your ad account, choose the advanced setup option for more control, select your campaign objective (like reach, engagement, or sales), and name your campaign. Then use the Pro targeting feature to define your audience based on factors like location, interests, and language.
What is Pro targeting and how do I use it?
Pro targeting is a feature that helps you find the right audience for your ads. To use it, download the X Pro targeting Chrome extension, log in to your X account, and select your audience using the extension's tools. You can filter by categories, interests, and keywords to build a detailed audience and get an estimate of your reach.
What should I check before publishing my Twitter ad campaign?
Before publishing, set your budget, ensure Pro targeting is correctly configured, and keep the optimize targeting setting off to avoid bots. Make sure your audience estimate is reasonable and adjust details like age range, language, and location if necessary, keeping your targeting focused and effective.
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