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E-commerce Hacks That Increase Website Conversions - by Brad Smith - AutomationLinks

Brad Smith • Sep 09, 2020

This blog post has been researched, edited, and approved by expert Hannah Peake. Join our newsletter below to get our free marketing guides.

Start using these hacks to not only increase conversions but also increase sales on your e-Commerce store.

The world is changing at a high rate. Mobile devices are everywhere. There are eCommerce sites all over and everyone wants to take advantage of m-commerce. This is a new trend that businesses of all sizes are making use of.

Startups have a hard time, especially because of the many challenges involved in setting up things and rolling. There are limited resources in most cases and there are still so many things in their infancy for such businesses. Every niche gets startups occasionally. Sometimes people leave companies they have worked for to try the waters on their own. While being employed has its challenges, setting up a business and starting from scratch is never a walk in the park.

One of the reasons why startups fail is the fact that market needs are absent. That means that these businesspersons do not do enough research in all the essential areas. This means they fail to learn as much as possible about services and products and what the customers need in the first place.

Boosting app downloads

Even with excellent branding, available investments, and concepts, some startups fail because they concentrate on developing mobile apps thinking they are the only way they can succeed. It is this that makes them fail to get to the top and lose so many users. It is important to think of all growth hacks to capture the attention of the clients and then preserve attention all through.

Important hacks

Because of the many changes all over the world, startup owners need to know how significant mobile app development for eCommerce is. Anyone with any kind of experience should work at improving the acquisition of users and then ensure they deliver their service or products to the customers. Having the best company creates your mobile app is important, but it is not the only thing.

Optimization

Mobile app downloads can be boosted by optimizing applications so that they rank better within the search results. To do that you should ensure that the icon is designed well. You also have to rest the keywords used in the description using the keyword planner. You need to think about the screenshots to include so that it becomes easier to demonstrate the kind of value your app has to offer. Reviews and feedback are important and so you should request for them always. Many users look at the reviews and feedback before they download an app. You should then consider updating the app constantly to give the users a better experience at all times.

Influencer marketing

Humans love to trust people they already know or someone they associate with as an expert in a particular field or niche or someone with a strong opinion about things. This means that considering an influencer can bring you some great results and end up booting your efforts in m-commerce. There are big brands that make use of influencer marketing strategies and reap great benefits in the process. Startups have a small budget and therefore it can be hard to get ahead. You can cooperate with small blog owners who may have a loyal audience.

Organic adverts

M-commerce app developers already know the best channels that can be used for advertisement purposes. They can guide you on the best way to benefit from them. Most PPC models allow you to get in touch with the audience and assist you to discover the things that work and the ones that do not. You could also try staying away from adverts if possible because they could end up irritating the audience. Startups should work on establishing the best reputation and attract the right customer base. Even though this could take a lot of time, you end up creating lasting relationships with your clients.

Referral programs implementation

Referral programs are a great way of increasing downloads for startups. By picking the right tools, you can achieve more clients. One of the best ways to gain more clients is through recommendations. It helps to come up with conditions that will entice members and make them interested. Some companies offer exclusive invites or even allow them to get products, even when none are available in the market.

Push notifications

If you want to stay in touch with the audience, you need to think about the style you choose to communicate. That can influence how people react. Do not use formal or passive voice. Instead, get in touch with the clients as a friend would. It is better to make your messages personal and make it possible for the user to refuse if they are not interested. Push notifications are one of the best ways that you can communicate with your clients and potential clients. Take time to construct them in a way that they will not come across as offensive or irritating to them. Push notifications are great for reminding your clients of different things that they need to be attentive to.

Outro

If you are a startup, then you have to consider developing an eCommerce mobile app. This is one of the best ways for startups to get going and achieving their goals. If cooperation has commerce developers, it will save effort, money, and time. The current trend today in the world is more usage of smartphones. More and more people are taking advantage of the available eCommerce platforms. Sometimes it is not even necessary to leave home. Through an app, you can place orders, book tickets, and do so many other things right at home. This trend can only go up, not lower. This is because smartphones are everywhere and people have access to affordable internet connections all over the world.
One thing to remember is that getting to the highest position and then staying there requires incredible effort. You cannot expect things to simply work out without some level of self-discipline, hard work, and investment both in terms of money and time. The above hacks are some of the best for startups to get started and achieve set goals. By embracing them, you can still enjoy some savings.

Less promotion, more presence

A lot of companies use social media platforms to sell products and services actively. This is not received very well among people because, after a point, all those ads become cumbersome. Even if you are a brand looking to grow and push your products, don’t make it an ‘in your face’ ordeal because that is just a bad look. People will get put off and they might never return to your page. Instead, use your creativity to come up with subtle ways to put out your products and services. But most importantly, use social media as a means to engage and communicate with people. Understand people’s needs and try to meet those needs.
You cannot build an empire for yourself on social media in a day. It takes some time and you will need to be patient. Your presence has to be consistent and something people can rely on. Establish a routine, if you say you will post videos every Saturday, make sure you do. Make sure your every post is well-aligned with what your brand stands for. Be in congruence with your brand’s image. Let the social media responsibilities be limited to a few who understand your company’s essence and let them carry it forward.

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