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About The Case Study:

As experts in nonprofit marketing, we were thrilled to help pro NFL running back Derrick Henry launch his nonprofit organization, Two All Foundation. Our team worked with Derrick to create a brand identity that would represent his values and mission in helping underprivileged children.

Getting Started:

To start, we designed a logo and a brand guide that captured the essence of Two All Foundation. The logo was designed with bold colors and clean lines to make it memorable and easily recognizable. The brand guide ensured consistency in all marketing materials, ensuring that Derrick's brand was cohesive and professional.

Next, we created a brand new website using Duda, making it easy to navigate and showcased the work of Two All Foundation. We made sure to include calls-to-action throughout the website to encourage visitors to donate and subscribe to the email list.

We helped Two All Foundation set up their social media channels, including Facebook, Instagram, Twitter, and LinkedIn, with consistent branding across all platforms. We then provided them with a social media strategy that included what to post and how often to post, as well as tips on how to engage with their audience.

We also taught them how to analyze their social media metrics to determine what content was working with their audience and what needed improvement. This allowed them to continually refine their social media strategy and make data-driven decisions to maximize their online presence.

Through our nonprofit accelerator program, Two All Foundation learned how to effectively use social media to spread awareness about their mission and reach a wider audience. This has allowed them to connect with more people who are passionate about supporting their cause and has resulted in increased donations and support for their organization.

Software Setup & System:

To make it simple for Derrick to manage donations, we set up donation software on the website. This allowed visitors to make donations online easily and securely. Additionally, we implemented strategies to grow Derrick's email list, which included creating a lead magnet to incentivize visitors to subscribe.

Google Results:

One of the most important steps we took was setting up all the necessary Google management to ensure Two All Foundation would be found on Google's first page. By using SEO tactics, we were able to improve the foundation's visibility, and now they receive significant traffic from Google. This has allowed Derrick to help even more children in need.

Conclusion:

Overall, we were able to help Derrick Henry start and grow his nonprofit organization, Two All Foundation, through our expertise in nonprofit marketing. Our branding efforts, website design, donation software, and Google management strategies have allowed him to reach a wider audience and make a positive impact in the lives of many children. As a result, Two All Foundation has become a well-known name in the nonprofit world, and we are proud to have helped them achieve their goals.