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Best ways to promote blogs for more B2B sales conversion - by Brad Smith - AutomationLinks

Brad Smith • Sep 07, 2020

This blog post has been researched, edited, and approved by expert Hannah Peake. Join our newsletter below to get our free marketing guides.

If you want to increase website conversions on your website and build better relationships with your customers start using helpful content on your website.

Some practices make a business perform so much better, especially when done in the right way. However, some businesses miss out on the practices and end up short-changing ROI with the content. If you want to sell effectively, then you need to know all the best ways that you can generate leads. Blogs are one of the best ways of converting leads into customers.

Everyone in business wants the highest returns on investment. To do this, you have to apply effective tools in your content marketing campaigns. One of the best ways to boost ROI is through blogging. When you have a blog, your business has a great way of connecting with its clients, giving them information that informs and educates at the same time. It also establishes you, the blogger, as a leader within your niche.

When a blog aims at giving actionable and concise content, then it becomes possible for the business to build trust with the clients and potential customers. This makes people relate to you as an authority which in turn makes it easier for you to guide them down the sales funnel. It is also what gives you repeat customers. Return customers are great for business.

It has been noted that the businesses that make use of blogs as a way of driving traffic to their websites end up generating over 65 percent more leads compared to the ones that do not. Blogs are a trusted resource that your potential customers can utilize when they need to connect with you as a brand and get information about issues in your niche. When you come up with the best blog content, it can be kept fresh to ensure that it remains relevant to subscribers and visitors. This can be done by regularly updating and adding more information as things progress or technology changes.

Using blogs to convert B2B sales

Businesses can use blogs to convert B2B sales. There are different ways in which a blog can be promoted for more sales that help you meet all the goals that you have set for your company. These include:

Come up with great content

A blog needs to feature relevant content. This means that you should offer readers content that is easy to work on. If you want to make your content worth sharing then you should use credible and current sources. Do your research well and ensure that everything that is included within is correct. This is the best way you can satisfy searchers and get the traffic that your website needs almost passively.
When you create a blog, you need to ensure that the headline is capable of capturing the reader’s attention. This is one thing you should be aware of even before you start writing the blog. If your readers do not get excited once they see the title, it could be possible that they will not read the blog. An introduction is also important. This in a way helps the readers have an idea of what the blog is all about. Make bold statements and offer them information that they may not find anywhere else. Make use of images and subheadings. This means that the article will not appear as a block, make it visually appealing, so that visitors can scan through the content and find what they are looking for. Links and keywords are also important. Links to your content and other peoples’ work can work to your advantage. Keywords used to also determine how easily people can reach you when they need to.

Share the blog

If you want people to see your blog, then you have to share it. There are different places where this can be done. It can be as easy as emailing your subscribers directly once new content is posted.

Most blogs give the visitors a chance to subscribe to newsletters and this is how email addresses are given once the content is posted. Then the readers get an email telling them that there is new content or the entire blog is sent to them.
Email marketing activation: this means setting up follow up extensions. It is such tools that make it possible for you to come up with profiles for every subscriber based on criteria and behaviors that are predetermined. When you choose to do marketing automation, you can keep track of the things the visitor's download and the kind of webinars they choose to attend among others. When you gather such valuable information about the users, it becomes easier to target content that they could value more. Use share buttons to allow others to share your content if they want to on different platforms.

Online communities

This usually depends on the industry. There are so many sites offering the content opportunity to connect with the professionals. This is a great place where blog content can be promoted to drive you even more traffic.

Hashtags

Instagram and Twitter allow the creation of a user page where you can give a link to your bio or blog. The two sites use Hashtags, which can easily be followed. By using Hashtags in the post, connecting with links or between posts becomes so much easier.

Guest blogging

When you get the chance, you should do guest blogging. When you write as a guest for the blog for the industry, you get to establish some level of authority. Writing guest blogs are one of the best ways to connect the readers of either blog and encourage them to visit your blog.

Conclusion

There are many ways you can promote blogs to achieve more B2B sales conversions. You should utilize all forms of content, including podcasts and video channels. These make it possible for you to familiarize other people with your brand, which establishes you as an industry leader. When you add videos on different sites such as YouTube, you enhance the content of the blog.
Creating the best blog content helps teams work effectively while making more sales of the services and products.

Less promotion, more presence

A lot of companies use social media platforms to sell products and services actively. This is not received very well among people because, after a point, all those ads become cumbersome. Even if you are a brand looking to grow and push your products, don’t make it an ‘in your face’ ordeal because that is just a bad look. People will get put off and they might never return to your page. Instead, use your creativity to come up with subtle ways to put out your products and services. But most importantly, use social media as a means to engage and communicate with people. Understand people’s needs and try to meet those needs.
You cannot build an empire for yourself on social media in a day. It takes some time and you will need to be patient. Your presence has to be consistent and something people can rely on. Establish a routine, if you say you will post videos every Saturday, make sure you do. Make sure your every post is well-aligned with what your brand stands for. Be in congruence with your brand’s image. Let the social media responsibilities be limited to a few who understand your company’s essence and let them carry it forward.

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