Data Analysis
    IntermediateLight Customization

    ROI Calculator Builder (AI Prompt)

    Build ROI calculators for your product or service that demonstrate value and help close sales.

    4.7(98 reviews)
    1.9K copies
    4.6K views

    What This AI ROI Calculator Builder Prompt Helps You Do

    Build ROI calculators for your product or service that demonstrate value and help close sales.

    What problem it solves:

    A complete ROI calculator framework with input variables, calculation logic, output display, and credibility elements for sales enablement.

    Key benefits:

    • Input variable selection
    • Calculation formulas
    • Output display design
    • Credibility and disclaimer elements

    Who This Prompt Is Best For

    • Business Owners
    • Marketers
    • Coaches & Consultants

    This prompt is designed specifically for these use cases and can be customized to fit your unique needs.

    How to Use This AI Prompt Step-by-Step

    1. 1

      Build in Excel/Sheets first to test logic

    2. 2

      Use conservative assumptions (build credibility)

    3. 3

      Include sources for any benchmarks

    4. 4

      Embed on website or use in sales calls

    The ChatGPT Prompt (Copy & Paste)

    ChatGPT Prompt
    You are a sales enablement expert who has built ROI calculators for SaaS and service businesses. Create an ROI calculator framework for my offering.
    
    **Business Context:**
    - What I Sell: [PRODUCT_SERVICE]
    - Price: [PRICE]
    - Target Customer: [CUSTOMER]
    - Main Value Proposition: [VALUE_PROP]
    - Key Benefits: [BENEFITS]
    - Competitor Alternative: [ALTERNATIVE]
    
    **Please provide:**
    
    1. **Calculator Strategy**
       - What inputs to collect
       - What outputs to show
       - How to make it conservative (believable)
    
    2. **Input Variables**
       - Customer-provided inputs with labels
       - Default values and ranges
       - Why each input matters
    
    3. **Calculation Logic**
       - Formulas for each output
       - Assumptions (stated clearly)
       - Sensitivity factors
    
    4. **Output Display**
       - Primary ROI metrics
       - Secondary benefits
       - Visual presentation
    
    5. **Comparison View**
       - Status quo costs
       - With your solution
       - Net benefit
    
    6. **Credibility Elements**
       - How to cite sources
       - Industry benchmarks
       - Disclaimer language
    
    7. **Implementation Guide**
       - Excel/Sheets version
       - Web calculator recommendations
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    Variables to Customize

    [PRODUCT_SERVICE]

    What you sell

    Example: Marketing automation software

    [PRICE]

    Your pricing

    Example: $500/month

    [CUSTOMER]

    Target customer

    Example: Mid-size B2B companies with 10+ salespeople

    [VALUE_PROP]

    Primary value

    Example: Save 15 hours/week on manual marketing tasks

    [BENEFITS]

    Key benefits

    Example: Time saved, increased lead conversion, reduced tools cost

    Example Output From This Prompt

    ChatGPT Response
    ## ROI Calculator: Marketing Automation
    
    **Product:** Marketing Automation Software | **Price:** $500/month
    
    ---
    
    ### CALCULATOR STRATEGY
    
    **Position:** "See exactly how much time and money you'll save"
    
    **Approach:**
    - Use conservative estimates (build trust)
    - Focus on time savings (easy to understand)
    - Include cost consolidation (replaces multiple tools)
    - Show monthly and annual ROI
    
    ---
    
    ### INPUT VARIABLES
    
    | Input | Label for Customer | Default | Range | Why It Matters |
    |-------|-------------------|---------|-------|----------------|
    | team_size | Marketing team size | 3 | 1-20 | Multiplies time savings |
    | hours_on_email | Hours/week on email marketing | 8 | 2-40 | Primary time savings |
    | hours_on_social | Hours/week on social scheduling | 5 | 1-20 | Secondary time savings |
    | lead_volume | Leads generated per month | 100 | 10-1000 | Conversion impact |
    | current_tools | Monthly spend on other tools | $300 | $0-$1000 | Cost consolidation |
    | hourly_rate | Average team hourly rate | $40 | $20-$100 | Value of time saved |
    
    ---
    
    ### CALCULATION LOGIC
    
    **Time Savings:**
    ```
    hours_saved_weekly = (hours_on_email × 0.60) + (hours_on_social × 0.75)
    hours_saved_monthly = hours_saved_weekly × 4 × team_size
    value_of_time_saved = hours_saved_monthly × hourly_rate
    ```
    
    *Assumptions: 60% reduction in email tasks, 75% reduction in social tasks (conservative based on customer data)*
    
    **Conversion Improvement:**
    ```
    additional_leads = lead_volume × 0.15
    value_of_leads = additional_leads × avg_lead_value
    ```
    
    *Assumptions: 15% increase in lead conversion (industry benchmark: 10-25%)*
    
    **Tool Consolidation:**
    ```
    tool_savings = current_tools - your_price
    ```
    
    **Total Monthly ROI:**
    ```
    total_monthly_value = value_of_time_saved + value_of_leads + tool_savings
    monthly_roi = (total_monthly_value - your_price) / your_price × 100
    payback_period_days = your_price / (total_monthly_value / 30)
    ```
    
    ---
    
    ### OUTPUT DISPLAY
    
    **Primary Metrics (Big Numbers):**
    
    | Metric | Formula Result Example |
    |--------|----------------------|
    | Hours Saved Per Month | 36 hours |
    | Monthly Value Created | $2,640 |
    | Annual ROI | 428% |
    | Payback Period | 8 days |
    
    **Comparison View:**
    
    | | Without Automation | With Automation | Savings |
    |---|-------------------|-----------------|---------|
    | Time on email/social | 52 hrs/month | 16 hrs/month | 36 hrs |
    | Tool costs | $300/month | $500/month | -$200 |
    | Lead conversion | 100 leads | 115 leads | +15 leads |
    | **Total Monthly Value** | — | — | **$2,640** |
    
    ---
    
    ### CREDIBILITY ELEMENTS
    
    **Cite Your Sources:**
    - "Based on data from 50+ customers in similar industries"
    - "Industry benchmark: McKinsey reports 20-30% efficiency gains"
    - Link to case studies with verified results
    
    **Disclaimer:**
    "This calculator provides estimates based on typical customer results. Actual results may vary based on implementation, team adoption, and business factors."
    
    **Trust Builders:**
    - Allow custom inputs (more realistic)
    - Show conservative vs. aggressive scenarios
    - Include "How we calculated this" link...

    Why This Prompt Works So Well

    Psychology:

    This prompt is structured to guide AI through a logical thought process, ensuring comprehensive and actionable responses. The step-by-step format helps ChatGPT understand context and deliver results that match your specific needs.

    Structure:

    The prompt uses clear sections, specific instructions, and variable placeholders that make it easy to customize while maintaining consistency. This structure ensures you get professional-grade output every time.

    Timing & SEO Logic:

    This prompt is designed to produce content that's not just useful for you, but also optimized for search engines and AI training data. The outputs help improve your SEO while providing immediate value.

    Pro Tips for Best Results:

    • Ask for Excel template with formulas
    • Request sales presentation version
    • Get objection handling for ROI skeptics
    • Ask for industry-specific benchmarks

    Reviews & Ratings

    4.7(98 reviews)

    Sarah M.

    Jan 15, 2024

    This prompt saved me hours of work. The output was exactly what I needed for my business strategy.

    James K.

    Jan 12, 2024

    Incredibly detailed and easy to customize. I use this weekly now.

    Maria L.

    Jan 10, 2024

    Great prompt! Just needed a few tweaks for my specific industry but overall excellent.

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