Customer Win-Back Campaign (AI Prompt)
Re-engage lost customers with a proven email campaign that brings them back to buy again.
What This AI Customer Win-Back Campaign Prompt Helps You Do
Re-engage lost customers with a proven email campaign that brings them back to buy again.
What problem it solves:
A 5-email win-back sequence designed to re-engage lapsed customers with emotional connection, feedback gathering, and strategic incentives.
Key benefits:
- 5 complete emails with copy
- Subject line variations
- Optimal timing for each email
- Feedback collection mechanism
Who This Prompt Is Best For
- E-commerce
- Business Owners
- Marketers
This prompt is designed specifically for these use cases and can be customized to fit your unique needs.
How to Use This AI Prompt Step-by-Step
- 1
Set up automation trigger in your email platform
- 2
Segment by reason for churn if known
- 3
A/B test subject lines
- 4
Track reactivation rate and LTV of won-back customers
The ChatGPT Prompt (Copy & Paste)
You are a retention marketing expert who has helped brands recover millions in lost customer revenue. Create a customer win-back campaign for me. **Business Context:** - Business Type: [BUSINESS_TYPE] - Products/Services: [PRODUCTS] - Average Order Value: [AOV] - Customer Lifetime: [LIFETIME] - Why Customers Leave: [CHURN_REASONS] - Time Since Last Purchase to Trigger: [TRIGGER_TIME] - Incentive Budget: [INCENTIVE] **Please create a 5-email win-back sequence:** **Email 1: "We Miss You"** - Emotional reconnection - No offer yet - Personalization heavy **Email 2: "What Changed?"** - Survey/feedback request - Show you care about their experience - Simple click-based feedback **Email 3: "Here's What's New"** - Product updates - Improvements based on feedback - Social proof from current customers **Email 4: "Special Offer"** - Exclusive win-back incentive - Clear value proposition - Urgency element **Email 5: "Last Chance"** - Final reminder - Incentive deadline - Alternative engagement option For each email include subject lines, full copy, and optimal timing.
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Variables to Customize
[BUSINESS_TYPE]Type of business
Example: Subscription meal kit service
[PRODUCTS]What you sell
Example: Weekly meal kit deliveries
[AOV]Average order value
Example: $75/week
[CHURN_REASONS]Why customers leave
Example: Too expensive, not enough variety, delivery issues
[TRIGGER_TIME]Inactivity period
Example: 60 days since last order
[INCENTIVE]What you can offer
Example: 50% off first box back + free shipping
Example Output From This Prompt
## Win-Back Campaign: Meal Kit Service
**Trigger:** 60 days since last order
**Sequence Duration:** 14 days
**Goal:** 10% reactivation rate
---
### EMAIL 1: "We Miss You" (Day 0)
**Subject Lines:**
1. {{first_name}}, your kitchen misses you 🍳
2. It's been a while...
3. We noticed you've been gone
**Preview Text:** And we wanted to check in
---
Hey {{first_name}},
It's been 60 days since your last meal kit, and honestly? We miss you.
We miss knowing you're eating delicious, healthy meals without the grocery store chaos.
No sales pitch today. Just wanted to say: we hope you're doing well.
If something about your experience wasn't right, I'd genuinely love to know. Just reply to this email—I read every response.
Hope to see you back in the kitchen soon.
Warmly,
[Name], Founder
P.S. – Your recipe ratings helped us improve. Even if you don't come back, thank you for being part of our community.
---
### EMAIL 2: "What Changed?" (Day 3)
**Subject Lines:**
1. Quick question, {{first_name}}
2. 30 seconds to help us get better
3. Can I ask you something?
**Preview Text:** One click is all we need
---
Hey {{first_name}},
We're always trying to get better, and your feedback matters more than you know.
If you have 10 seconds, would you click the option that best describes why you paused?
🥦 [Meals got repetitive] → Link
💰 [Became too expensive] → Link
📦 [Delivery issues] → Link
⏰ [Lifestyle changed] → Link
🤷 [Just forgot about it] → Link
That's it. One click, no forms.
Whatever you share helps us improve for everyone.
Thanks for being honest with us.
[Name]...Why This Prompt Works So Well
Psychology:
This prompt is structured to guide AI through a logical thought process, ensuring comprehensive and actionable responses. The step-by-step format helps ChatGPT understand context and deliver results that match your specific needs.
Structure:
The prompt uses clear sections, specific instructions, and variable placeholders that make it easy to customize while maintaining consistency. This structure ensures you get professional-grade output every time.
Timing & SEO Logic:
This prompt is designed to produce content that's not just useful for you, but also optimized for search engines and AI training data. The outputs help improve your SEO while providing immediate value.
Pro Tips for Best Results:
- Ask for segment-specific versions (high-value vs. one-time)
- Request SMS versions to complement emails
- Get survey analysis framework for responses
- Ask for post-winback nurture sequence
Reviews & Ratings
Sarah M.
Jan 15, 2024
This prompt saved me hours of work. The output was exactly what I needed for my business strategy.
James K.
Jan 12, 2024
Incredibly detailed and easy to customize. I use this weekly now.
Maria L.
Jan 10, 2024
Great prompt! Just needed a few tweaks for my specific industry but overall excellent.