Creative Brief Generator (AI Prompt)

# Creative Brief: Q4 Product Launch Campaign

## Project Overview

**Background:**
TechFlow Solutions is launching FlowAI, our new AI-powered workflow automation product. This represents our entry into the enterprise AI market and is critical to our 2024 growth targets.

**Business Challenge:**
IT Directors are overwhelmed with AI vendor pitches and skeptical of promises that do not deliver. We need to cut through the noise and demonstrate real, measurable ROI.

**Opportunity:**
Position FlowAI as the practical, results-focused AI solution for companies that want productivity gains without the hype.

**Success Definition:**
The campaign is successful if we generate 500 qualified demo requests from IT Directors at target companies within 60 days of launch.

## Objectives & KPIs

**Primary Objective:**
Generate 500 qualified demo requests from IT Directors at mid-market companies.

**Secondary Objectives:**
1. Establish TechFlow as a credible player in enterprise AI (measured by branded search increase)
2. Build email list of 2,000+ engaged prospects for nurture
3. Generate 15+ pieces of earned media coverage

**KPIs:**

| Metric | Target | Measurement |
|--------|--------|-------------|
| Demo Requests | 500 | Salesforce |
| Cost Per Demo | <$300 | Calculated |
| Landing Page Conversion | >8% | Analytics |
| Branded Search Increase | +40% | GSC |
| Email Signups | 2,000 | HubSpot |

## Target Audience

**Primary Audience: The Pragmatic IT Director**

- Title: IT Director, VP of IT, Head of IT Operations
- Company: 500-2,000 employees, B2B, growth mode
- Age: 35-50
- Experience: 10+ years in IT, 3+ years in leadership

**Insights & Motivations:**
- Pressure from C-suite to "do something with AI"
- Skeptical of vendors - seen too many failed implementations
- Values proof over promises
- Needs to justify spend with clear ROI
- Risk-averse - career on the line with bad decisions

**Barriers:**
- AI fatigue - too many vendors, too much hype
- Previous AI projects that underdelivered
- Limited budget and resources for new initiatives
- Fear of disrupting working systems

**Message That Will Resonate:**
"AI that proves its value in 30 days, or you pay nothing."

## Creative Direction

**Mandatories:**
- 30-day guarantee message must be prominent
- Include customer testimonial with specific ROI numbers
- TechFlow brand colors and typography
- Accessibility compliance (WCAG 2.1 AA)

**Considerations:**
- Use real customer screenshots (with permission)
- Consider interactive ROI calculator
- Video testimonials perform well with this audience

**Exclusions:**
- No jargon like "synergy," "paradigm shift," "revolutionary"
- No stock photos of generic office workers
- No claims we cannot prove with data
- No comparison to specific competitors by name