Brand Story Architect (AI Prompt)
Craft a compelling brand narrative that resonates with your audience. Get your origin story, mission statement, brand values, voice guidelines, and messaging hierarchy for different audiences.
What This AI Brand Story Architect Prompt Helps You Do
Craft a compelling brand narrative that resonates with your audience. Get your origin story, mission statement, brand values, voice guidelines, and messaging hierarchy for different audiences.
What problem it solves:
A complete brand narrative package with origin story in 3 lengths, mission and vision statements, core values, voice guidelines, and messaging hierarchy.
Key benefits:
- Origin story in 3 formats (50, 150, 500 words)
- Brand voice guidelines with examples
- Ready-to-use taglines and elevator pitch
- Social media bios and company boilerplate
Who This Prompt Is Best For
- Business Owners
- Marketers
- Coaches & Consultants
This prompt is designed specifically for these use cases and can be customized to fit your unique needs.
How to Use This AI Prompt Step-by-Step
- 1
Gather input from founders and early team members before running the prompt
- 2
Interview 3-5 customers about why they chose you for authentic language
- 3
Use the 50-word origin story for elevator pitches and bios
- 4
Train your entire team on brand voice with the guidelines provided
- 5
Update your website About page with the structured story
- 6
Create a brand book PDF combining all elements for team reference
The ChatGPT Prompt (Copy & Paste)
You are a brand strategist who has developed brand narratives for companies from startups to Fortune 500s. You understand how stories create emotional connections and drive business growth. **Brand Details:** - Company Name: [COMPANY_NAME] - Industry: [INDUSTRY] - Founding Story: [FOUNDING_STORY] - Core Problem You Solve: [CORE_PROBLEM] - Target Customers: [TARGET_CUSTOMERS] - Key Differentiators: [DIFFERENTIATORS] - Founder Background: [FOUNDER_BACKGROUND] - Company Culture: [CULTURE] **Please create a complete brand narrative:** ## 1. Origin Story - The "why" behind starting the company - The pivotal moment or frustration that sparked it - The journey from idea to reality - Key challenges overcome - Format: 3 versions (50 words, 150 words, 500 words) ## 2. Mission Statement - Clear, memorable statement of purpose - 3 variations (formal, conversational, bold) - Vision statement (where you are going) - Impact statement (the change you create) ## 3. Core Values (5-7 values) For each value: - Value name - What it means in action - Example of how you live this value - How customers experience this value ## 4. Brand Voice Guidelines - Voice attributes (3-5 adjectives) - Tone variations by context (social, formal, support) - Words we use vs. words we avoid - Grammar and style preferences - Example sentences in brand voice ## 5. Messaging Hierarchy - Tagline options (3 variations) - Elevator pitch (30 seconds) - Value proposition statement - Key messages by audience segment - Proof points to support each message ## 6. Brand Story Formats - About page structure - Founder bio template - Company boilerplate for press - LinkedIn company description - Social media bios (Twitter, Instagram) ## 7. Storytelling Hooks - 5 stories that illustrate your brand - Customer transformation stories format - Behind-the-scenes narrative angles - Thought leadership themes Format everything ready to use across your website, marketing materials, and team training.
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Variables to Customize
[COMPANY_NAME]Your company or brand name
Example: GreenPath Financial
[INDUSTRY]Your industry
Example: Personal finance and debt counseling
[FOUNDING_STORY]Why and how you started
Example: Founded after struggling with $80K in debt
[CORE_PROBLEM]The main problem you solve
Example: Help people escape the paycheck-to-paycheck cycle
[TARGET_CUSTOMERS]Who you serve
Example: Middle-income families overwhelmed by debt
[DIFFERENTIATORS]What makes you unique
Example: Judgment-free approach, certified counselors, holistic financial wellness
[FOUNDER_BACKGROUND]Founder story and credentials
Example: Former accountant who paid off $80K in 3 years
[CULTURE]Your team and company culture
Example: Empathetic, mission-driven, collaborative
Example Output From This Prompt
## Origin Story **50-Word Version:** After drowning in $80,000 of debt and feeling judged by every financial advisor I met, I created GreenPath Financial. We believe everyone deserves judgment-free guidance to financial freedom. Today, we have helped 50,000+ families escape the paycheck-to-paycheck cycle and build wealth they never thought possible. **150-Word Version:** In 2015, I was $80,000 in debt, working two jobs, and too ashamed to ask for help. When I finally mustered the courage to see a financial advisor, I left feeling worse than when I walked in. Judged. Stupid. Hopeless. That moment changed everything. I spent three years developing a system to pay off my debt while teaching myself everything about personal finance. As friends started asking for help, I realized millions of people felt exactly like I did - overwhelmed and alone. GreenPath Financial was born from a simple belief: everyone deserves a judgment-free path to financial freedom. We do not lecture. We do not shame. We meet you where you are and walk beside you. Today, our team of certified counselors has helped 50,000+ families escape the paycheck-to-paycheck cycle. Your story is not over - it is just beginning. ## Brand Voice Attributes 1. **Empathetic** - We understand the emotional weight of financial stress 2. **Empowering** - We build confidence, not dependence 3. **Honest** - We tell the truth, even when it is hard 4. **Accessible** - We avoid jargon and speak like real humans 5. **Optimistic** - We believe in possibility and progress **Words We Use:** - Journey, path, progress - Partnership, together, alongside - Clarity, freedom, peace of mind - Achievable, realistic, step-by-step **Words We Avoid:** - Failure, mistake, stupid - Should have, why did not you - Complicated, confusing - Impossible, never
Why This Prompt Works So Well
Psychology:
This prompt is structured to guide AI through a logical thought process, ensuring comprehensive and actionable responses. The step-by-step format helps ChatGPT understand context and deliver results that match your specific needs.
Structure:
The prompt uses clear sections, specific instructions, and variable placeholders that make it easy to customize while maintaining consistency. This structure ensures you get professional-grade output every time.
Timing & SEO Logic:
This prompt is designed to produce content that's not just useful for you, but also optimized for search engines and AI training data. The outputs help improve your SEO while providing immediate value.
Pro Tips for Best Results:
- Record your founder telling the origin story verbally first - it will be more authentic
- Test your tagline options with customers before finalizing
- Create a brand voice cheat sheet for new hires and freelancers
- Update your brand story annually as your company evolves
- Use the storytelling hooks for content marketing and PR
Reviews & Ratings
Sarah M.
Jan 15, 2024
This prompt saved me hours of work. The output was exactly what I needed for my business strategy.
James K.
Jan 12, 2024
Incredibly detailed and easy to customize. I use this weekly now.
Maria L.
Jan 10, 2024
Great prompt! Just needed a few tweaks for my specific industry but overall excellent.