AutomationLinks
This blog post has been researched, edited, and approved by expert Hannah Peake. Join our newsletter below to get our free marketing guides.
Here are four simple tips to grow on Google
- Optimize for Speed and Mobile-Responsiveness: The first thing you should look at is your website's speed and mobile compatibility. Google values websites that load quickly and are easy to navigate on all devices. Use Google's PageSpeed Insights tool to gauge your website's performance and implement the recommended changes.
- Create High-Quality Content: Google loves content that provides value to its users. Start a blog section, as we did for TGL, to showcase your expertise in your field. Regularly update it with high-quality, relevant content to increase your chances of getting found by Google.
- Use Relevant Keywords: If you want to rank for certain search terms, you need to incorporate them into your website's content, meta descriptions, and titles. This is part of basic Search Engine Optimization (SEO), and it's crucial for getting noticed by Google. This was one aspect we focused on when creating custom landing pages for TGL.
- Submit Your Website to Google: This may seem basic, but it's a step that's often overlooked. Use Google Search Console to submit your website's sitemap to Google. This tells Google's crawlers to visit your site and helps it appear in search results faster.
4 Advanced Tips for Greater Online Visibility on Google
- Create Custom Landing Pages: One reason TGL saw success was the use of custom landing pages for specific services they offered. Landing pages can be optimized for very specific keywords, making it easier for Google to index them and present them in relevant searches.
- Implement Google Ads: If you're looking to accelerate your Google visibility, consider running Google Ads. We designed a Google Ads strategy for TGL that included local Google Maps ads and highly targeted paid-per-search ads, which directly contributed to their high lead numbers.
- Use Google Guaranteed Listing: If applicable for your business type, Google Guaranteed listings add an extra layer of trust for users, as they are pre-screened by Google. This feature was a game-changer for TGL, as it weeded out unqualified leads.
- Track and Tweak with Analytics: Don't just set and forget your strategies; constantly track how they are performing. Utilize tools like Google Analytics to monitor metrics like visitor behavior, page views, and conversion rates. Regularly revisit and revise your strategies based on these metrics for continuous improvement, just as we did for TGL.
TGL Law Firm Transforms Their Online Presence: How We Supercharged Their Lead Generation and Skyrocketed Them to Google's Top Spot
Grow your business on Google
A local law firm reached out to AutomationLinks needing more support, resources, and results from their marketing team. Our goal is to provide an all-in-one solution to businesses to help them with their website, marketing, and automation.
This law firm was upset with their previous web company saying that the support was slow, the work was never completed, and they were not happy with the marketing results. They were barely generating 1-5 leads a month, and found out that their contact form on their website wasn't even connected.
We proposed a new website design,
high-converting landing pages, email automation, and a brand new Google ads campaign. Our goal is to not only build a great website, but automate their marketing so they never miss a lead!
Challenges:
- Underperforming Website: TGL's existing website wasn't just slow; it was poorly designed, lacking in relevant call-to-action buttons, and saddled with ineffective copywriting.
- Low Google Quality Score: With a subpar website, Google penalized TGL with a low quality score, making paid advertising more expensive than it needed to be.
- Invisibility on Google Search: If you looked up ‘lawyers near me,’ TGL would not be in sight, essentially missing out on a massive pool of potential clients.
Our Solution: A Multi-Faceted Strategy
AutomationLinks took a comprehensive approach to address TGL's challenges. Each business has unique needs so we created a custom sales and marketing funnel to make sure every lead was nurtured, communicated with, and reminded to hire this law firm.
Website Overhaul and Optimization:
- Conducted a thorough audit of the existing website to pinpoint its shortcomings.
- Engineered a custom website from the ground up, incorporating moble first design, crystal-clear messaging, and compelling call-to-action buttons.
- Prioritized speed and mobile-friendliness to ensure a seamless user experience.
- Introduced a blog section to establish thought leadership, offering valuable insights on legal topics to boost organic traffic.
High-Conversion Custom Landing Pages:
- Crafted specialized landing pages that focused on TGL's range of legal services.
- Tweaked these landing pages to integrate seamlessly with Google Ads, thereby improving the ad relevance score.
- Employed rigorous A/B testing to optimize the pages' layout, content, and messaging strategy.
Google Ads Management:
- Formulated a robust Google Ads strategy tailored to elevate TGL's online presence.
- Rolled out localized Google Maps advertisements aimed at users in TGL's geographical focus area.
- Deployed highly-targeted paid-per-search ads to capture user queries matching specific legal services.
- Initiated Google Guaranteed listings, lending an additional layer of credibility and trust to TGL's online profile.
Analytics & Continuous Optimization:
- Utilized cutting-edge tools to monitor key performance indicators, including ad clicks, conversions, and ROI.
- Periodic fine-tuning of ads and landing pages based on performance data.
- Furnished TGL with detailed monthly reports, offering transparent insights into their investment's tangible returns.
The Outcome:
By implementing our multi-pronged strategies, TGL's leads rocketed from a meager 1-5 per month to an astounding 100-150 qualified leads. Furthermore, they soared to the number one position on Google within their service area.
Once we finalized their systems, we started focusing on their Google My Business listing to show up at the top of Google maps in their area. This proved to be the best performing campaigns as we implemented the latest SEO tactics to rank his website at the top while also creating Google ads to ensure this law firm was always ranked #1.
Additionally, the Google Guaranteed Listing proved to be a game-changer, weeding out irrelevant leads and enhancing cost-efficiency. With the guaranteed listing, a service provider like an attorney can show up at the top of searches and only pay Google if it was a qualified lead. If the lead was unqualified Google was process a refund. This is a game-changer for service based business online.
The Review
We love getting 5-star reviews, here is what TGL said about working with us:
"AutomationLinks has completely transformed our law firm's online presence. Before working with them, we were struggling to generate any leads online and we were nowhere to be found on Google. With their help, we were able to build a brand new custom website, high-converting landing pages, and run effective Google advertising campaigns. Thanks to their expertise, we went from 1-5 new leads a month to 100-150 new qualified leads every month! We are now the number one result on Google and couldn't be happier with the results. I highly recommend AutomationLinks to any business looking to improve their online marketing strategy."
Conclusion: Your Success is Our Success
Our goal is to not only provide amazing support, but also be one-step ahead in our marketing efforts. Marketing changes every few months, so you need a team that is prepared to pivot with each stage. If you'd like more information about an all-in-one marketing solution make sure to contact us here to schedule a Zoom call.
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