Local Attorney Google My Business Case Study
Brad • March 24, 2023
TGL Law Firm Transforms Their Online Presence
Grow your business on Google
A local law firm reached out to AutomationLinks needing more support, resources, and results from their marketing team. Our goal is to provide an all-in-one solution to businesses to help them with their website, marketing, and automation.This law firm was upset with their previous web company saying that the support was slow, the work was never completed, and they were not happy with the marketing results. They were barely generating 1-5 leads a month, and found out that their contact form on their website wasn't even connected.
We proposed a new website design, high-converting landing pages , email automation, and a brand new Google ads campaign. Our goal is to not only build a great website, but automate their marketing so they never miss a lead!
Challenges:
- Underperforming Website: TGL's existing website wasn't just slow; it was poorly designed, lacking in relevant call-to-action buttons, and saddled with ineffective copywriting.
- Low Google Quality Score: With a subpar website, Google penalized TGL with a low quality score, making paid advertising more expensive than it needed to be.
- Invisibility on Google Search: If you looked up ‘lawyers near me,’ TGL would not be in sight, essentially missing out on a massive pool of potential clients.
Our Solution: A Multi-Faceted Strategy
AutomationLinks took a comprehensive approach to address TGL's challenges. Each business has unique needs so we created a custom sales and marketing funnel to make sure every lead was nurtured, communicated with, and reminded to hire this law firm.Website Overhaul and Optimization:
- Conducted a thorough audit of the existing website to pinpoint its shortcomings.
- Engineered a custom website from the ground up, incorporating moble first design, crystal-clear messaging, and compelling call-to-action buttons.
- Prioritized speed and mobile-friendliness to ensure a seamless user experience.
- Introduced a blog section to establish thought leadership, offering valuable insights on legal topics to boost organic traffic.
High-Conversion Custom Landing Pages:
- Crafted specialized landing pages that focused on TGL's range of legal services.
- Tweaked these landing pages to integrate seamlessly with Google Ads, thereby improving the ad relevance score.
- Employed rigorous A/B testing to optimize the pages' layout, content, and messaging strategy.
Google Ads Management:
- Formulated a robust Google Ads strategy tailored to elevate TGL's online presence.
- Rolled out localized Google Maps advertisements aimed at users in TGL's geographical focus area.
- Deployed highly-targeted paid-per-search ads to capture user queries matching specific legal services.
- Initiated Google Guaranteed listings, lending an additional layer of credibility and trust to TGL's online profile.
Analytics & Continuous Optimization:
- Utilized cutting-edge tools to monitor key performance indicators, including ad clicks, conversions, and ROI.
- Periodic fine-tuning of ads and landing pages based on performance data.
- Furnished TGL with detailed monthly reports, offering transparent insights into their investment's tangible returns.
The Outcome:
By implementing our multi-pronged strategies, TGL's leads rocketed from a meager 1-5 per month to an astounding 100-150 qualified leads. Furthermore, they soared to the number one position on Google within their service area.Once we finalized their systems, we started focusing on their Google My Business listing to show up at the top of Google maps in their area. This proved to be the best performing campaigns as we implemented the latest SEO tactics to rank his website at the top while also creating Google ads to ensure this law firm was always ranked #1.
Additionally, the Google Guaranteed Listing proved to be a game-changer, weeding out irrelevant leads and enhancing cost-efficiency. With the guaranteed listing, a service provider like an attorney can show up at the top of searches and only pay Google if it was a qualified lead. If the lead was unqualified Google was process a refund. This is a game-changer for service based business online.
The Review
We love getting 5-star reviews, here is what TGL said about working with us:
"AutomationLinks has completely transformed our law firm's online presence. Before working with them, we were struggling to generate any leads online and we were nowhere to be found on Google. With their help, we were able to build a brand new custom website, high-converting landing pages, and run effective Google advertising campaigns. Thanks to their expertise, we went from 1-5 new leads a month to 100-150 new qualified leads every month! We are now the number one result on Google and couldn't be happier with the results. I highly recommend AutomationLinks to any business looking to improve their online marketing strategy."
Conclusion: Your Success is Our Success
Our goal is to not only provide amazing support, but also be one-step ahead in our marketing efforts. Marketing changes every few months, so you need a team that is prepared to pivot with each stage. If you'd like more information about an all-in-one marketing solution make sure to contact us here.What services did AutomationLinks provide to improve the law firm's online presence?
AutomationLinks offered a comprehensive overhaul including a new custom website design, high-conversion landing pages, email automation, and a tailored Google Ads campaign. This multi-faceted approach was designed to optimize the firm's online visibility and lead conversion effectively.
How did AutomationLinks address the law firm’s challenges with Google Ads and online visibility?
To tackle the low Google Quality Score and invisibility on search results, AutomationLinks crafted a robust Google Ads strategy, introduced Google Guaranteed listings, and optimized the firm’s website for better ad relevance and search engine rankings. This strategic overhaul significantly improved the firm's online presence and ad efficiency.
What were the results of the marketing strategies implemented by AutomationLinks for the law firm?
The law firm experienced a dramatic increase in leads, going from 1-5 per month to 100-150 qualified leads. Additionally, they achieved the number one position on Google within their service area, significantly boosting their visibility and client acquisition.
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