Monthly Improvement In Leads, Sales, And ROAS AutomationLinks Case Study
Brad • June 25, 2024
About The AutomationLinks Case Study
At AutomationLinks, we pride ourselves on delivering exceptional results for our clients through strategic marketing and automation.Over the past 12 months, we have helped a franchise business transform their lead generation and sales performance, resulting in an impressive increase from an average of 600 leads per month to over 3,500 quality leads monthly.
Consequently, their sales skyrocketed from $40,000 to $280,000 per month. This case study highlights the strategies and methodologies we implemented to achieve these outstanding results.
Client Background
Our client, a franchise business in the B2B sector, approached us with the challenge of increasing their lead volume and improving the quality of these leads to drive higher sales conversions. They were experiencing stagnant growth and needed a comprehensive strategy to revitalize their marketing efforts.Challenges
- Low Lead Volume and Quality: The client was averaging 600 leads per month, many of which were not converting into sales.
- Stagnant Sales: Monthly sales were plateauing at $40,000.
- Inefficient Marketing Funnel: Their existing marketing funnel was not effectively nurturing leads through the buyer journey.
- Suboptimal Landing Pages and Ads: Their landing pages and ads were not optimized for conversion.
Strategy and Implementation
To address these challenges, our team at AutomationLinks executed a multi-faceted strategy, focusing on optimizing their marketing funnel and improving lead quality and conversion rates.Optimized Landing Pages:
- We revamped the client's landing pages with clear, compelling calls to action and engaging content tailored to their target audience.
- Implemented A/B testing to continuously refine and enhance page performance.
Google Ads and Meta Ads:
- Developed targeted Google and Meta ads for each stage of the funnel (Top of Funnel, Middle of Funnel, Bottom of Funnel).
- Crafted ad copy and creatives that resonated with the target audience, driving higher engagement and click-through rates.
Top of Funnel (TOFU):
Objective: Raise awareness and attract a wide audience.
Strategies:
- Created engaging, educational content that addressed common pain points and interests of the target audience.
- Utilized video ads and blog posts to capture attention and provide value upfront.
- Implemented lookalike audience targeting to reach new potential leads similar to existing high-value customers.
Middle of Funnel (MOFU):
Objective: Nurture leads and build relationships.
Strategies:
- Delivered more detailed content, such as case studies, webinars, and whitepapers, that demonstrated the client's expertise and built trust.
- Retargeted visitors who engaged with TOFU content with more specific ads offering deeper insights and solutions.
- Utilized lead magnets, such as free consultations or eBooks, to capture contact information.
Bottom of Funnel (BOFU):
Objective: Convert leads into customers.
Strategies:
- Focused on persuasive content highlighting client success stories, testimonials, and detailed product/service benefits.
- Offered special promotions, discounts, and limited-time offers to incentivize conversions.
- Implemented strong calls to action in ads and landing pages to drive immediate action.
Email Automation:
- Designed and implemented an automated email campaign consisting of over 21 emails.
- Focused on nurturing leads through personalized content, increasing conversion rates from 2% to 13%.
Consultation on Creatives and Audiences:
- Advised on the best creatives to use for maximum engagement.
- Provided email templates designed to nurture and convert leads.
- Assisted in identifying and targeting the best audiences for their business.
| Month | Leads | Ad Spend | Sales | Profit |
|---|---|---|---|---|
| Month 1 | 700 | $48,000.00 | $42,000.00 | -$6,000.00 |
| Month 2 | 800 | $9,000.00 | $23,000.00 | $14,000.00 |
| Month 3 | 1,150 | $10,000.00 | $38,000.00 | $28,000.00 |
| Month 4 | 1,300 | $12,000.00 | $50,000.00 | $38,000.00 |
| Month 5 | 1,750 | $10,500.00 | $55,000.00 | $44,500.00 |
| Month 6 | 2,150 | $15,000.00 | $75,000.00 | $60,000.00 |
| Month 7 | 2,650 | $19,000.00 | $100,000.00 | $81,000.00 |
| Month 8 | 2,950 | $16,000.00 | $108,000.00 | $92,000.00 |
| Month 9 | 3,150 | $34,000.00 | $125,000.00 | $91,000.00 |
| Month 10 | 3,300 | $38,000.00 | $145,000.00 | $107,000.00 |
| Month 11 | 3,450 | $46,000.00 | $168,000.00 | $122,000.00 |
| Month 12 | 3,550 | $48,000.00 | $178,000.00 | $130,000.00 |
Results
The comprehensive strategy yielded remarkable results within 12 months:
Lead Growth:
- Monthly leads increased from 600 to over 3,500, representing a 483% growth.
Sales Increase:
- Monthly sales surged from $40,000 to $280,000, a 600% increase.
Conversion Rate Improvement:
- Conversion rates for closed deals improved from 2% to 13%.
Ad Spend Efficiency:
- Initially, the client was spending $45,000 a month on ads.
- We optimized the ad spend to $10,000 per month while maintaining lead volume and quality.
- Gradually increased the ad spend to $25,000 per month, significantly boosting profitability.
Improving Return on Ad Spend (ROAS):
- By refining targeting and ad placements, we were able to lower the overall ad spend while increasing lead quality.
- Focused on high-converting ad formats and channels, resulting in a higher ROAS.
- Continuously monitored and adjusted campaigns based on performance data to maximize efficiency.
This case study demonstrates the significant impact of our tailored marketing strategies at AutomationLinks.
Under the expert guidance of Brad Smith, with over 10 years of online marketing experience, and our dedicated team of professionals, we transformed our client's lead generation and sales performance.
By optimizing landing pages, creating targeted ad campaigns for different funnel stages, and implementing effective email automation, we significantly increased leads and sales while reducing ad spend.
If you are seeking similar results for your business, AutomationLinks is here to help you achieve your goals.
How did you manage to significantly increase leads while reducing ad spend?
We achieved this by optimizing the client’s marketing funnel and ad campaigns. Our approach involved:
- Top of Funnel (TOFU): Creating engaging and educational content to attract a wide audience and using lookalike audience targeting to reach potential leads similar to existing high-value customers.
- Middle of Funnel (MOFU): Nurturing leads with detailed content such as case studies and webinars, and retargeting those who engaged with TOFU content to keep them moving through the funnel.
- Bottom of Funnel (BOFU): Converting leads into customers with persuasive content, special promotions, and strong calls to action.
- By refining ad targeting, ad copy, and creatives, and continuously monitoring and adjusting campaigns based on performance data, we were able to lower overall ad spend while significantly increasing lead quality and volume.
What specific strategies did you use for Google and Meta ads to improve ROAS?
Our strategies for Google and Meta ads included:
- Audience Segmentation: Creating segmented campaigns for different stages of the funnel (TOFU, MOFU, BOFU) to target audiences with tailored messages.
- Creative Optimization: Developing compelling ad creatives and copy that resonated with the target audience, driving higher engagement and conversion rates.
- Retargeting: Implementing retargeting campaigns to re-engage users who interacted with our TOFU and MOFU content, guiding them towards conversion.
- Performance Monitoring: Continuously tracking ad performance metrics and making data-driven adjustments to optimize ad spend and maximize ROAS.
- By focusing on high-converting ad formats and channels, and refining our approach based on ongoing performance data, we were able to enhance ROAS significantly.
How did you use email automation to improve conversion rates from 2% to 13%?
We implemented a comprehensive email automation strategy that included:
- Personalized Content: Creating over 21 automated emails tailored to different stages of the buyer journey, providing personalized and relevant content to nurture leads.
- Lead Nurturing: Sending a series of nurturing emails that built trust and provided value, gradually moving leads closer to conversion.
- Behavioral Triggers: Setting up automated emails triggered by specific actions taken by leads, ensuring timely and relevant communication.
- A/B Testing: Continuously testing different email elements (subject lines, content, calls to action) to optimize open and click-through rates.
- Engagement Tracking: Monitoring email engagement metrics and adjusting the strategy based on what was most effective in driving conversions.
- By providing consistent, valuable, and personalized communication through email, we were able to significantly increase the conversion rate from 2% to 13%.
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