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How To Create Facebook Stories For Your Business
Brad Smith • Jan 15, 2019

This blog post has been researched, edited, and approved by expert Hannah Peake. Join our newsletter below to get our free marketing guides.

In this coaching session Brad Smith shares his tips about using Facebook Stories for your business.

1. They're 20 Seconds Long

Now this gets great results for our business and a lot of brands and businesses out there. Facebook stories is very similar to instagram stories. It's where you can share a short videos that relate to your business or yourself, so potential customers in social media, visitors can see. Now this is going to be very key for your business. If you do it right, you can actually get more customers, more signups, and increase revenue just from using facebook stories. All right, tip number one there. Twenty seconds long so you have a little bit longer of a chance than you do instagram to make that story. Instagram stories are only 15 seconds long, so now you have five more seconds to share your story. Share your brand and tell the customers about what you're offering. Now this gives you more opportunity to add a call to action at the end. So let's say you share about 15 seconds of your story, your pitch, your brand than the last five seconds. Use that to ask the person to send you a message or reach out if they're interested.

2. Create Around Your Life

Tip number two, create around your life or your business. Now this is all about getting customers to get to know you, adding a relationship factor. You can add stories of your office space, walking around of your employees, have yourself the day in the life of yourself, of customers coming into your business, customers working with you and your business. This is a great opportunity to share that relationship side of your business and your brand. Now it's the same thing. We want to be able to create relationships through these stories, so show those important aspects of your business, make it more personal, and that's where you're going to see the results.

3. Show A Day In The Life Of Your Business

Tip number three, show in a day in the life of your business, and I mentioned this before, day in the life. Show people what it's like to work at your business, to work with your business, and to experience what your brand is all about. Now people want to see the insides and outs of the day to day work and the things that are going on so they can build trust with you. Now, don't worry about making these stories perfect. People want something that they can relate to, so show short videos of your clients, uh, you coaching your clients, you're working with your clients of the employees, and just show a day in the life of what somebody could expect and that's going to help people build trust with you and your brand.

4. Add Strong Captions

Tip number four, add strong captions. Now, a lot of times when somebody's scrolling through facebook or instagram stories, they don't have their volume turned on. So that's why you need to add strong captions so they can read along as the story swipes, right? So tell them what you're talking about in each slide. Think about it as yourself. They're not listening, they're only seeing your mouth move. So I'm going to add captions to tell them what I'm talking about, just in case they don't have the volume turned up. This is really gonna help with user engagement and also make sure that they don't swipe out and they continue watching your story to the so the key takeaway here, build the relationships through your stories. Show the insides of your brand, show people what to expect, what you're like, what your culture is like, and they're gonna. Enjoy watching your stories so they come back on a day to day basis. Now, when they're ready to hire you, they know that they can send you a message, they can swipe up or click on your links on a daily basis as you're creating your stories. So thanks again for watching and listening. I really appreciate it. Please leave a comment if this helped in any way!

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